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Seeketing
Seeketing
Knowledge from users behavior improving:
Acquisition/ Redemption / Loyalty / Sales
Cross-media Cross-S...
:::[(Researching to solve current issues of advertisers)]:::
Comscore
Analytics
Crossmedia
Technology
Behavior
Optimizatio...
:::[(Added value through our SDKs and Saas tools)]:::
¿How to analize cross-screen audience?
Automatic behavior analysis (...
Usage and behavior patters of interaction with Banners, Landing, MiniSites, Full
WebSites, mobile Apps (iOS, Android), fac...
We obtain usage patterns and behavior of user interaction with Banners with the
website where you insert the banner, with ...
Integración de campañas offline, online y mobile
(campañas de publicidad cross-media eficaces)
Herramientas de análisis ...
:::[(iGRP SDK Medición crossmedia de la publicidad interactiva)]:::
Advertisers
GRPs, Impressions
Advetisers
Developers-
P...
We meausure how many sales in POS are generated by each traffic source.
:::[(We help you to optimize the budget of
your on...
Without crossmedia Optimization
:::[(We increase the advertisement
effectiveness in Print/TV media)]:::
Print media
audien...
Our customers purchase our solutions first then discover our technology
:::[(Clients)]::: ::[(Solutions)]:: ::[(Biz)]::
Ad...
PhD. Isidoro Pérez
Carlos Coll
Prof. Jesús Pastor
George Hayes
Macarena Estévez
:::[(Research and operation manager team)]...
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Seeketing Research (English)

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Seeketing Research (English)

  1. 1. Seeketing Seeketing Knowledge from users behavior improving: Acquisition/ Redemption / Loyalty / Sales Cross-media Cross-Screen CDTI
  2. 2. :::[(Researching to solve current issues of advertisers)]::: Comscore Analytics Crossmedia Technology Behavior Optimization Pay Each Brand, each product or service will have its App or WebApp iMob, iA d ? ? ¿ How to improve my App WebApp ? ¿ How to monetize my Apps ? 1. ¿ How to measure advertising effectiveness in crossmedia campaigns? 2. ¿ How to analyze cross-media, cross screen audience? 3. ¿ How optimize? iGRP ¿ How to know offline sales generated by online advertising? ? ?
  3. 3. :::[(Added value through our SDKs and Saas tools)]::: ¿How to analize cross-screen audience? Automatic behavior analysis (SETS SDK) ¿How to optimize advertising budget and generate traffic to point of sale (offline or online)? Smart & Optimize Mobile advertising (REFS SDK) ¿How to measure effectiveness of crossmedia campaigns? Crossmedia advertising effectiveness measure (iGRP SDK )
  4. 4. Usage and behavior patters of interaction with Banners, Landing, MiniSites, Full WebSites, mobile Apps (iOS, Android), facebook Apps, PDF and with a inStoreWifi even. Recording geolocalized in time and space user interaction (how long time have seen every visual object of any landing, webpage, App) Our algorithms can obtain automatically more information (depending on the web or App functionallity): - Where they work, where they live, leisure activities - Interests, preferences, tastes, consumer and competition information . - Gender, age, other - Quality and effect level of exposure (impressions) and overexposure - Consideration and engagement - Level of interaction with each element (not sent forms) - Level of knowledge and desire on our product - Potential customers generated - Sales made :::[(SETS SDK Automatic behavior crossmedia analysis)]::: SETS SDK is an automatic usage and behavior patterns extractor system There where SETS is included we obtain:
  5. 5. We obtain usage patterns and behavior of user interaction with Banners with the website where you insert the banner, with Landing itself, or Web Site with Mobile App and a PDF. • Lets know the effectiveness of each vehicle/media: Engagement, consideration ... • Optimizes webs, landings or Apps: know how many forms do not end up being sent and why, know that parts are not readed / visited / used. To provide the full history record of user interaction with all the vehicle or media there where SETS SDK is included: • Measure how many visits / sales of a website or online store traffic generated by each source (banners, landings, websites, portals, Apps, PDFs). • Measure how many visits / sales came to a physical point of sale or how many people have seen our offline advertising (print, TV), and know how many of they have seen each traffic source (banners, websites, Apps). To do this, user should visit our websites or use our apps in the store or at the time of seeing offline advertising. For example to access an instore promotion or information, or to interact with an interactive ad on a billboard With Sets you can optimize campaigns vehicles/media : :::[(SETS SDK Automatic behavior analysis)]:::
  6. 6. Integración de campañas offline, online y mobile (campañas de publicidad cross-media eficaces) Herramientas de análisis de audiencia y optimización de publicidad Herramientas de activación de la conversión, aumento de la satisfacción, atracción al punto de venta y optimización de los resultados de la publicidad en medios offline y online. Un nuevo modelo crossmedia de medición y optimización de eficacia de la publicidad interactiva (iGRP) • Comparable con medios online y offline • Disponible en cualquier soporte interactivo (smartphone, web, smartTV) • En base a datos reales de audiencia (no paneles, ni muestras) Campañas publicidad móvil, con garantía de ROI • Pago por resultados a los anunciantes, basándose en WebApps y Apps • Métodos automáticos muy eficaces de engagement que permite llevar a clientes al punto de venta. :::[(REFS SDK Smart & Optim Mobile Advertising)]::: Once we get the user behavior patterns, we can push traffic to physical POS with our inApp high engagement tools: (CTR up to 95%) Smart push notifications: • At the precise moment • In the right place • To the related persons • With the perfect message REFS is an automatic management system smart advertising based on user behavior, behavioral retargeting allows cross- screen (CTR 48%-95%) Under license
  7. 7. :::[(iGRP SDK Medición crossmedia de la publicidad interactiva)]::: Advertisers GRPs, Impressions Advetisers Developers- Publishers – Media CTR, CPL, CPV New measure index of crossmedia advertising effectiveness OFFLINE ONLINE ¿CROSSMEDIA? Masive audience Can we compare Offline, Online y Mobile? iGRP MOBILE Allows to Pay per results IGRP SDK allows to estimate how many budget you should have invested in a TV campaign to reach the equivalent advertising pressure generated by your advertising App or Web
  8. 8. We meausure how many sales in POS are generated by each traffic source. :::[(We help you to optimize the budget of your online campaigns)]::: Elmundo.es Enfemenino.com Landings Actual Shopping in offline POS and online store 45 Sales / 52.500 € 1000€ Adwords Own Webs y Apps Influencers Landings Landing Landings Landings 10 Leads 500€ 50000€ 0€ 1000€ 30 Leads 120 Leads 4 Leads 10 Leads 1 0 2 4 3 1 0 5 4
  9. 9. Without crossmedia Optimization :::[(We increase the advertisement effectiveness in Print/TV media)]::: Print media audience 50.000 people Shopping in offline POS and online store 1.000 people Print media audience 50.000 people Active users related to sought target 50.000 people Shopping in POS and online 2.000 people With optimization and crossmedia tools of Seeketing 2 Investement 50.000 € Invesment+10.000 € Sells 100.000 € Investment 50.000 € Sells 200.000 € 1
  10. 10. Our customers purchase our solutions first then discover our technology :::[(Clients)]::: ::[(Solutions)]:: ::[(Biz)]:: Advertisers Media and Ad agencies Behavior analysis Optimization Crossmedia measure Offline, online y mobile campaigns measure and optim Commercial partners SMB even Developers Publishers Pay per results Apps monetization Pay per license Development and diffusion of advertising Apps y WebApps Crossmedia affiliate network iGRP
  11. 11. PhD. Isidoro Pérez Carlos Coll Prof. Jesús Pastor George Hayes Macarena Estévez :::[(Research and operation manager team)]::: Amor González International University of La Rioja Center for Technological and Industrial Development Research support Advisors

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