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  1. 1. BHS2110 & BHS3110 Researching behaviour; principles and practice Week 8: E-research
  2. 2. What will I be talking about today • Who am I • A bit of Internet history • Why use the Internet as an object or method of research? • The Internet as an object of study • The Internet as a method • My research – Jedi – Virtual Worlds
  3. 3. A bit of internet history
  4. 4. Why Research the Internet? • Ubiquity
  5. 5. Household Computer or Internet Access Proportion of all households – 1998 to 2007-2008 http://www.abs.gov.au/Ausstats/abs@.nsf/mf/8146.0
  6. 6. Using Websites as Objects of Analysis
  7. 7. Dis/Advantages of Using Websites as Objects of Analysis Pros Cons • Difficulty finding • Ubiquity appropriate sources • Quality of information • Quality of information (may (maybe comprehensive and be sparse and/or old) latest) • No travel required, you can do it from home or uni • Wide reach - facilitates global studies • Few physical limitations
  8. 8. http://www.medianewstime.com/?m=200807
  9. 9. http://monash.edu.au/
  10. 10. Websites are moving targets
  11. 11. Wayback machine - http://www.archive.org/web/web.php
  12. 12. Other Internet objects that can be analysed • Email - personal and/or group correspondence • Listservs, discussion groups – focus on particular topic or area of interest • Blogs - gauge ‘temperature’ of objects, people, issues • Wikis – comprehensive information about a subject • Facebook • YouTube
  13. 13. http://www.google.com/googlegroups/archive_announce_20.html
  14. 14. http://www.google.com/googlegroups/archive_announce_20.html
  15. 15. http://www.google.com/googlegroups/archive_announce_20.html
  16. 16. http://www.google.com/googlegroups/archive_announce_20.html
  17. 17. Zeitgeist Explained zeit·geist | Pronunciation: 'tsIt-quot;gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era. quot;Zeitgeistquot; means quot;the spirit of the timesquot;, and Google reveals this spirit through the aggregation of millions of search queries we receive every day. We have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.
  18. 18. Google Zeitgeist - http://www.google.com/intl/en/press/zeitgeist2008/#top
  19. 19. The Internet as a Method of Data Collection
  20. 20. Dis/Advantages of using internet based research methods The above cartoon by Peter Steiner has been reproduced from page 61 of July 5, 1993 issue of The New Yorker, (Vol.69 (LXIX) no. 20) http://www.unc.edu/depts/jomc/academics/dri/idog.html
  21. 21. Dis/Advantages of using internet based research methods Advantages Disadvantages • More economical in terms of • Internet access is not universal time and money • Recruiting participants may be • They can reach large numbers challenging of people very easily • Loss of personal touch; inability • No travel required, you can to pick up visual or auditory do it from home or uni clues (can usually be overcome) • Few physical limitations • Confidentiality/privacy • Data can be collected and • Validity of participants - are collated very quickly they who/what they say they are (gender, race, etc) • May be no need for transcription
  22. 22. Internet Ethnography
  23. 23. Online Focus Groups
  24. 24. Online Personal Interviews
  25. 25. Online Surveys
  26. 26. Many Online Tools
  27. 27. https://digitalresearchtools.pbworks.com/
  28. 28. My Research
  29. 29. From Jesus Christ to Jedi Knight: the role of ‘social software’ in the emergence of new religious movements The research examines in parallel, the inception, development and growth of social software, and Jediism - a new religious movement which developed from an evolution of the religious themes in the popular Star Wars series of films.
  30. 30. Hadden and Cowan (2000) suggest the study of religion and technology can be approached two ways: • studying religion as it exists on the WWW • using the WWW to study religion (p.12). Hadden, J. K. & Cowan, D. E. (2000) The promised land or electronic chaos? Toward understanding religion on the internet. Religion on the Internet: research prospects and promises. Greenwich, Conn. ; London, JAI.
  31. 31. The Vatican was one of the first religious organisations to „go online‟; launching their website in 1995. Continuing with John Paul IIs vision, the Vatican is conducting a search for a patron saint for the Internet and computers; a leading candidate is “7th Century Archbishop Isidore of Seville, author of the Etymologiae, which some have called the world's first Christian encyclopaedia” Murphy, V. (2005) Saving souls in cyberspace (Electronic Article) viewed 5 November 2006 http://news.bbc.co.uk/1/hi/world/europe/4416419.stm
  32. 32. The heroes of the films, the Jedi, are described as a noble order of protectors unified by their belief and observance of the Force, the Jedi hearken back to a more civilized, classical time in galactic history. Their order is ancient; spanning over a thousand generations (www.starwars.com, 2006). ‘May the Force Be with You’, a quote from the original Star Wars film that was released in 1977, was recently judged eighth in the most recognisable movie quotes of the past 100 years by the American Film Institute (AFI's 100 Years...100 Movie Quotes, 2006). So recognisable was the quote that in 1999 a buyer paid US$6.7mill on eBay for the Internet domain name (Karbo, 1999).
  33. 33. Jedi Religion Websites The Jediism Way - http://www.thejediismway.org/ Temple of the Jedi Order - http://www.templeofthejediorder.org/ Jedi Creed - http://www.jedicreed.org/ University of Jedi Arts - http://www.freewebs.com/uja/
  34. 34. “On December 25, 2005 we received our charter as a Texas non-profit religious and educational corporation and donations to us are US income tax deductible as we are an international online church and interfaith initiative in the process of building local communities. We are tax exempt under the provisions of 501(c)3[po]”. http://templeofthejediorder.org/
  35. 35. http://www.google.com/press/zeitgeist2005/movies.html
  36. 36. http://www.frappr.com/jedigatheringsgroupmap/map
  37. 37. An Exploration of the Concept of Emotional Connection to an Avatar
  38. 38. Current Research • What are virtual worlds? • What is Second Life? • What are avatars? • Why research avatars?
  39. 39. How will I research? Phenomenology • The discipline of phenomenology may be defined initially as the study of structures of experience, or consciousness. Literally, phenomenology is the study of “phenomena”: appearances of things, or things as they appear in our experience, or the ways we experience things, thus the meanings things have in our experience. Phenomenology studies conscious experience as experienced from the subjective or first person point of view.
  40. 40. What will I research? • SL Profiles • SLED List • Flickr • YouTube • Blogs
  41. 41. Questions?