—a presentation for—     May 31st, 2012
brand affinity lives in the consumer’s mind.let us help you grow it for sales sake.
what is seed factory’s philosophy?• We truly believe in an integrated approach• Public relations, advertising, social medi...
Sounds great,but what can SEED FActory really produce?Results.As a boutique agency, be assured that you’ll get talented an...
capabilitiesAdvertising           Public relations                   Digital                              designStrategy  ...
what others think about seed factory:We’re so glad to have found Seed Factory. They have done a phenomenal job for us. The...
CLIENT EXPERIENCE2012 Seed Factory Clients   past client experience
some of our work:
Brand campaign that established differentiation between Manheim and their competition by clearly defining that they were a...
We produce work that gets noticed. This ad campaign was featured on the cover of Communication Arts Advertising Annualand ...
Image Starting point:
final image
Day 1Week 4         Interactive billboard across         the street from the High         Museum of Art makes use of      ...
TV commercials
has your affinity for seed factory grown?
thank youWe look forward to doing business together.
now let’s talk about
Still Sending text emailS?                   Motor Trend Certified                                                        ...
If you choose SEED FActory, what are the next steps?Phase I — Complete creative brief process for B2C and B2B campaigns			...
Apco presentation
Apco presentation
Apco presentation
Apco presentation
Apco presentation
Apco presentation
Apco presentation
Apco presentation
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Apco presentation

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Presentation of Seed Factory capabilities to EasyCare Automotive.

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Apco presentation

  1. 1. —a presentation for— May 31st, 2012
  2. 2. brand affinity lives in the consumer’s mind.let us help you grow it for sales sake.
  3. 3. what is seed factory’s philosophy?• We truly believe in an integrated approach• Public relations, advertising, social media, digital and design should work seamlessly together• All should be built around a smart strategy• All should benefit from compelling creative
  4. 4. Sounds great,but what can SEED FActory really produce?Results.As a boutique agency, be assured that you’ll get talented and accountable people dedicated to yourbusiness. We have a small staff, but we have a huge network of the most talented people in thecountry that we pull in as appropriate.We have creatives who have worked on Superbowl commercials and written novels; accountplanners who have positioned Absolut® Vodka; producers who work with Fortune 100 companies;directors who have directed movies like Juno and Thank You for Smoking, and Grammy-winningvideos for Johnny Cash.We also have accolades like coveted PRSA Silver Anvils,One Show awards, Graphis Advertising Annual inclusions,an Emmy nomination (yes, those Emmy Awards),Communication Arts Design and Advertising Annuals,and we’ve been lauded in Adweek Magazine fora Top 10 TV Spot of the Year.
  5. 5. capabilitiesAdvertising Public relations Digital designStrategy Planning Brand Positioning and Messaging Website Development Brochure CollateralBranding Thought Leadership Email Marketing Sell SheetsCreative Services Product Launches Banner Ads–Flash creation Product/Service Naming –Print Influencer Marketing Social Media Strategy, Management, Logo Creation –TV/Video and Communications Content Monitoring Identity Systems –Radio Social Media Analytics –Out-of-Home Brand Style Guides –Direct Marketing Consumer Education Content, Content, Content Annual Reports –Guerilla Promotional Campaigns and Events –From Web Videos to Concepting Apps and Games PhotographyMedia Planning for B2C and B2B Trade Show GraphicsMedia Buying Guerilla Marketing
  6. 6. what others think about seed factory:We’re so glad to have found Seed Factory. They have done a phenomenal job for us. The speedand efficiency in which they produced such great work is a testament to how much they carefor their client’s business and success. —Stacy Gardella, Marketing Manager, Werner Co. – North America’s #1 Brand in LaddersThe piece is amazing and has changed us overnight. It’s really an awesome job.Our Board of Directors love what you’ve done. —Gary Sayers, Marketing Director, Alliance TheatreSeed Factory is a pleasure to work with. They have done so much for AHS with the launch ofour Mansell Campus. Outstanding work, outstanding thinking. —William Shaheen, President, Atlanta Humane Society
  7. 7. CLIENT EXPERIENCE2012 Seed Factory Clients past client experience
  8. 8. some of our work:
  9. 9. Brand campaign that established differentiation between Manheim and their competition by clearly defining that they were an auction company created for alevel playing field where both buyers and sellers could find opportunities. The media team had already reserved spread ads, but with this campaign the creativesolution was to run single-page ads talking to “buyers” and “sellers” individually. The ads always ran next to each other. When combined, the ads providedunique messages to specific audiences, but overall branded Manheim as the auction company that cares about both audiences equally.Internally and externally the campaign was a huge success.Every character also had their own video that stood alone, but was also edited into an anthem spot.
  10. 10. We produce work that gets noticed. This ad campaign was featured on the cover of Communication Arts Advertising Annualand in Luerzer’s Archive, an international advertising publication.
  11. 11. Image Starting point:
  12. 12. final image
  13. 13. Day 1Week 4 Interactive billboard across the street from the High Museum of Art makes use of the admission stickers guests receive upon entry, and their propensity to put the stickers on everything outside the museum once they leave.
  14. 14. TV commercials
  15. 15. has your affinity for seed factory grown?
  16. 16. thank youWe look forward to doing business together.
  17. 17. now let’s talk about
  18. 18. Still Sending text emailS? Motor Trend Certified ® With CoVideo, you will increase your Sales and Service Retention within 60 days. 14 million mobile users Pre-Owned Vehicles… in the U.S. scanned QR codes on their mobile phones in June 2011. Source: comScore Americans view a record 16.8 billion videos online per month. Source: comScore Video Metrix 70% of the world’s population now have Finally, email that really a mobile phone. Source: Wikipedia Co-mmunicates. SM 40% of U.S. mobile users own smartphones. Come to our Digital Dealer Conference session: When it comes to Source: Nielsen “Increase Retention with Instant Video Mail” Tuesday, April 3rd l 2:00-2:50 p.m. l Session: 111 service contracts, gap, key coverage, CoVideo in your CRM CoVideo to your database dent repair, and all CoVideo to your social networks CoVideo for your prospect campaigns of your FI products, EasyCare® From your desk in less time than it takes to write an email …and with far more impressive results! More customers, buying more from “The combination of is the only: your dealership, EasyCare’s great products, outstanding training more profitably. Because Not Every Model and the endorsement as the only Motor Trend Get Started Now! 888-490-3487 Recommended Best Buy Looks Better Naked. has really had a positive www.easycarecovideo.com/digitaldealer impact on our entire organization. To use, download any free QR Code reader to your smartphone All of our FI numbers from your app store. are higher than they www.easycare.com EasyCareisthere on Social: have ever been and as Motor Trend CertifiedA better way to buy a better car. © 2012 Automobile Protection Corporation – APCO. EasyCare is a registered trademark of APCO. All Rights Reserved. SM MOTOR TREND® is a registered trademark of SOURCE INTERLINK, LLC. All Rights Reserved. Dealerships, our sales, service and profitability are at record levels as well.” FIND YOUR NEXT PRE-OWNED VEHICLE AT: 1-866-945-6201 www.motortrendcertified.com Contact us today to find out how John Bommarito President To use, download any free QR Bommarito Automotive Group Code reader to your smartphone from your app store. you can leverage EasyCare and the St. Louis, MO© 2012 Automobile Protection Corporation – APCO. EasyCare is a registered trademark of APCO. MOTOR TREND® is a registered trademark of SOURCE INTERLINK, LLC. All Rights Reserved. Motor Trend® name for all of your Missouri’s #1 Selling Automotive Group bommarito.com marketing efforts. CALL NOW! 800-245-8082 More customers, buying more from www.easycare.com/moreprofitably your dealership, more profitably. To use, download any free QR Code reader to your smartphone from your app store. www.easycare.com EasyCareisthere on Social: © 2012 Automobile Protection Corporation – APCO. EasyCare is a registered trademark of APCO. All Rights Reserved. MOTOR TREND® is a registered trademark of SOURCE INTERLINK MAGAZINES, LLC. All Rights Reserved.
  19. 19. If you choose SEED FActory, what are the next steps?Phase I — Complete creative brief process for B2C and B2B campaigns –Phase II will begin only after client sign-off on the briefPhase II — Creative Development for one or both campaigns – Agency to present 3 concepts* * Note that this is not a stage where you will see polished ads. You will see ideas that often use pencil sketches as place holders for what will become a final image if approved. – Client to discuss with agency and internally at APCOPhase III — Client to pick one direction from concepts presented, agency then refines concept and addresses any client feedbackPhase IIII — Production of ad/s. This includes photography, polishing layouts, final copy approval and building press-ready files for publication

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