Webinar: Crafting a Nonprofit Video Strategy

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Organizations that use online video effectively aren't just creating great content, they're creating great strategies.

Those great strategies start with understanding why video matters to your organization and rethinking what "viral" really means. Learn how video fits in with your larger organizational goals, how to seed your videos using existing and new networks, and how to measure success.

Whether you're just beginning to use video or you're ready to take your video plan to the next level, this webinar is intended for all types of organizations.

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Webinar: Crafting a Nonprofit Video Strategy

  1. 1. Crafting a Nonprofit Video Strategy Crafting a Nonprofit Video Strategy United States: 916-233-3087 Access Code: 425-331-857 Michael Hoffman CEO, See3 Communications www.see3.net // @Michael_Hoffman
  2. 2. Crafting a Nonprofit Video Strategy Today’s Plan • How to Approach Video • Making a Plan • Distributing Your Videos Online • Metrics • Discussion
  3. 3. Crafting a Nonprofit Video Strategy The Day Our World Changed
  4. 4. Crafting a Nonprofit Video Strategy Your Website Is Your Channel
  5. 5. Crafting a Nonprofit Video Strategy
  6. 6. Crafting a Nonprofit Video Strategy
  7. 7. Crafting a Nonprofit Video Strategy Viral to who?
  8. 8. Crafting a Nonprofit Video Strategy
  9. 9. Crafting a Nonprofit Video Strategy Think Strategically • Current video assets • People • Events • Fundraising opportunities • Organizational goals
  10. 10. Crafting a Nonprofit Video Strategy Grow Your Video Strategy • Get your calendar out! • Determine what resources you’ll need • Build internal capacity • Make at least one more video next year than last • Write grants focusing on visual storytelling
  11. 11. Crafting a Nonprofit Video Strategy Plan Before Making Your Video
  12. 12. Crafting a Nonprofit Video Strategy Key Planning Questions 1. What are our goals? 2. Who are we trying to reach? 3. What message do we want to send? 4. How will we reach our audience? 5. What action do we want them to take? 6. How will we measure success?
  13. 13. Crafting a Nonprofit Video Strategy www.thatsnotcool.com
  14. 14. Crafting a Nonprofit Video Strategy
  15. 15. Crafting a Nonprofit Video Strategy So Many Ways to Show Video
  16. 16. Crafting a Nonprofit Video Strategy Benefits of 1. It’s the biggest 2. Functions as a social network 3. Increased capabilities - HD, annotations, widescreen, open API 4. Familiarity and ease of use 5. Nonprofit program
  17. 17. Crafting a Nonprofit Video Strategy Benefits of Your Own Video Solution 1. Video CMS - control and ease of use 2. Dynamic video content 3. Customized user experience 4. Better search functionalities 5. Rate and discuss within the community 6. SEO
  18. 18. Crafting a Nonprofit Video Strategy
  19. 19. Crafting a Nonprofit Video Strategy Question Besides YouTube, what other video sharing sites are best?
  20. 20. Crafting a Nonprofit Video Strategy Question When you upload a video to YouTube or Vimeo, who owns the rights?
  21. 21. Crafting a Nonprofit Video Strategy Question What do you think about hosting video on our own?
  22. 22. Crafting a Nonprofit Video Strategy The Best Video Is Useless Unless the Right People See It AND They Have the Means to Engage
  23. 23. Crafting a Nonprofit Video Strategy 7 Places to Start 1. Tie your video to an action/campaign 2. Mobilize your email list 3. Build relationships with bloggers 4. Reach out to partners 5. Distribute on social networks 6. Feature in multiple areas on website 7. Talk about it offline
  24. 24. Crafting a Nonprofit Video Strategy
  25. 25. Crafting a Nonprofit Video Strategy
  26. 26. Crafting a Nonprofit Video Strategy Metrics Don’t Forget to Test and Learn
  27. 27. Crafting a Nonprofit Video Strategy
  28. 28. Crafting a Nonprofit Video Strategy
  29. 29. Crafting a Nonprofit Video Strategy 4 Things You Can Do Right Now
  30. 30. Crafting a Nonprofit Video Strategy www.FlipVideoSpotlight.com
  31. 31. Crafting a Nonprofit Video Strategy www.YouTube.com/Nonprofits
  32. 32. Crafting a Nonprofit Video Strategy www.TubeMogul.com
  33. 33. Crafting a Nonprofit Video Strategy Build a Media Library
  34. 34. Crafting a Nonprofit Video Strategy Question How should we catalogue and label our media library?
  35. 35. Crafting a Nonprofit Video Strategy Question How can we find bloggers who care about our niche?
  36. 36. Crafting a Nonprofit Video Strategy Question If we don’t have many in-person events, how should we think about gathering raw footage?
  37. 37. Crafting a Nonprofit Video Strategy Question Do we always need video releases?
  38. 38. Crafting a Nonprofit Video Strategy Question What if there is a song you want to use that needs to be licensed?
  39. 39. Crafting a Nonprofit Video Strategy Question Suggestions for live streaming?
  40. 40. Crafting a Nonprofit Video Strategy More questions? Michael Hoffman michael@see3.net 773-784-7333 www.see3.net/guide

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