New Video Platform


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New Video Platform for Nonprofits session presented at NTEN Nonprofit Technology Conference April 28, 2009 by Michael Hoffman, CEO, See3 Communications (

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New Video Platform

  1. 1. Michael Hoffman , CEO See3 Communications, New Video Platform for Nonprofits
  2. 2. So Many Ways to Show Video
  3. 3. What’s the Difference? Video Distribution Video Hosting
  4. 4.  Lack of branding control  Advertising and related video content  Instantly accessible to a broad audience  Limited content management and control Video Distribution Video Hosting  True video CMS  White labeled  No advertising  Customized players  Video discussion and interaction can be controlled
  5. 5. 1. More pleasant user experience = more video views 2. Better search functionalities 3. Rate and discuss within the community 4. CMS integration = staff and users can embed video more easily The Case For: Your Own Video Hosting Let’s Look @:
  6. 7. “ We see integrating video content into our CMS as a core strategy for the future of our site…Video content is also important to capture a younger audience who are more used to consuming media in the video format and have come to expect video to be usably integrated into websites they frequent.” Brady Swenson, New Media Associate, RH Reality Check
  7. 8. Our Long Journey to Kaltura
  8. 9. <ul><li>Partnership with the WikiMedia Foundation </li></ul><ul><li>Open Source </li></ul>Built Around Video as a Social Media Tool <ul><li>Drupal and Wodpress Plug-ins </li></ul><ul><li>Video commenting </li></ul><ul><li>Enables users to easily edit videos online/create mash-ups </li></ul><ul><li>Ingest video content from multiple sources including YouTube </li></ul>Commitment to Partner With Community
  9. 10. <ul><li>Development of the platform is guided by the community </li></ul><ul><li>Flexible: the source code is available for download and customization </li></ul><ul><li>Community-developed applications </li></ul>Why Open Source?
  10. 11. <ul><li>Flexible Uploading Module </li></ul><ul><ul><li>Your computer, My Space, YouTube </li></ul></ul><ul><li>Player </li></ul><ul><ul><li>Highly Customizable: skinning and branding </li></ul></ul><ul><ul><li>Video commenting, annotation, subtitles, etc. </li></ul></ul><ul><li>Customized Playlists </li></ul><ul><li>Online Editor </li></ul><ul><ul><li>Online video editing and remixing </li></ul></ul><ul><ul><li>Easily create video mash-ups </li></ul></ul>The Modules
  11. 12. DoGooderTV Upload Module
  12. 13. DoGooderTV Player
  13. 14. Customized Playlist Module
  14. 15. Online Editor
  15. 16. <ul><li>Highly customizable and flexible platform </li></ul><ul><li>Many applications are being built for the platform by the open source community </li></ul><ul><li>License includes all Kaltura applications </li></ul><ul><li>Less expensive </li></ul>Why It Stands Out
  16. 17. Discussion What are your video hosting needs?
  17. 18.