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SecureTrading Ecommerce EXPO North 2010 presentation

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SecureTrading Ecommerce EXPO North 2010 presentation with BT Fresca entitled Collaborative Commerce - The importance of choosing the perfect ecommerce partner”

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SecureTrading Ecommerce EXPO North 2010 presentation

  1. 1. Ecommerce Expo North 2010 Presented by: Jon Prideaux Date: 27th May 2010 www.securetrading.com | sales@securetrading.com | 0800 028 9151
  2. 2. www.securetrading.com | sales@securetrading.com | 0800 028 9151 2
  3. 3. www.securetrading.com | sales@securetrading.com | 0800 028 9151 3
  4. 4. www.securetrading.com | sales@securetrading.com | 0800 028 9151
  5. 5.   In this new wave of technology, you can't do it all yourself, you have to form alliances. www.securetrading.com | sales@securetrading.com | 0800 028 9151 5
  6. 6. Collaborative Commerce www.securetrading.com | sales@securetrading.com | 0800 028 9151
  7. 7. SecureTrading SecureTrading Merchant Account Banking Layer SecureTrading Payment Gateway Technical Layer Flexible API Fully Hosted Telephone Orders Payment Page www.securetrading.com | sales@securetrading.com | 0800 028 9151
  8. 8. Ecommerce Merchant Issues  Expanding Internationally  Reducing Abandonment  Increasing Approval rates  Reducing Fraud www.securetrading.com | sales@securetrading.com | 0800 028 9151
  9. 9. www.securetrading.com | sales@securetrading.com | 0800 028 9151 9
  10. 10. Europe www.securetrading.com | sales@securetrading.com | 0800 028 9151 10
  11. 11. e-Commerce in Europe Source: European Commission www.securetrading.com | sales@securetrading.com | 0800 028 9151 11
  12. 12. The Payment Pipe www.securetrading.com | sales@securetrading.com | 0800 028 9151 12
  13. 13. PCI Data Security Standard www.securetrading.com | sales@securetrading.com | 0800 028 9151 13
  14. 14. PCI Data Security Standard www.securetrading.com | sales@securetrading.com | 0800 028 9151 14
  15. 15. PCI Data Security Standard API Solutions Hosted Solutions   Tokenisation   Three Options   Removes requirement to   Payment Pages hold card data   Fully Customised   Token used to generate Appearance refunds and repeat   Payment Pages + transactions   As above, but with your   Eliminated costly URL compliance for the storage   iFrame   Payment details collected without host iFrame   Completely removes compliance requirement www.securetrading.com | sales@securetrading.com | 0800 028 9151 15
  16. 16. 3-D Secure – Success or Failure?   Some people like it: “I love the guarantee” “If it wasn’t for Verified by Visa I wouldn’t trade online – I need to know I’m going to get paid”   Some people hate it “It’s just friction” “Every time I see that bloody box I cringe. I don’t want to enter another password and I don’t want my customers to do so either. It just gets in the way” Source: SecureTrading Research www.securetrading.com | sales@securetrading.com | 0800 028 9151 16
  17. 17. 3-D Secure Usage is increasing… VbV penetration of UK ecommerce, 36 months to December 2009   UK VbV penetration 48.3% reached 48.3% in December from 42.7% the previous month and 40.1% in the same month a year ago   88% of UK VbV volume was fully authenticated in December Source: Visa Europe www.securetrading.com | sales@securetrading.com | 0800 028 9151 17
  18. 18. … and Internet Fraud is reducing   Verified by Visa Ecommerce fraud-to-sales ratio, basis points, fraud rates are 36 months to December 2009 almost 3x better than non-VbV fraud rates   Card not present fraud drops 19% in 2009 Unauthenticated Fully Authenticated Source: Visa Europe, UK Payments www.securetrading.com | sales@securetrading.com | 0800 028 9151 18
  19. 19. Enrolment Rates 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading www.securetrading.com | sales@securetrading.com | 0800 028 9151 19
  20. 20. Enrolment Rates 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading www.securetrading.com | sales@securetrading.com | 0800 028 9151 20
  21. 21. Enrolment Rates 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Europe USA Visa MasterCard UK France Italy Germany Spain Source: SecureTrading www.securetrading.com | sales@securetrading.com | 0800 028 9151 21
  22. 22. Approval Rates 100% 90% 80% 70% 60% 50% Non 3-D 3-D 40% 30% 20% 10% 0% Europe USA UK France Germany Spain Italy Source: SecureTrading www.securetrading.com | sales@securetrading.com | 0800 028 9151 22
  23. 23. What About Abandonment?   Abandonment rate = 2.2%   Approval rate: 3.8%   with 3-D= 93%   Without = 87%   Adjusted benefit of 3-D Secure = 3.8% improvement Source: SecureTrading www.securetrading.com | sales@securetrading.com | 0800 028 9151 23
  24. 24. 3-D Secure   “text book example of how not to design an authentication protocol”   “more than 250m users of Verified by Visa alone… probably the largest … system ever deployed” Source: Ross Anderson / Steven J. Murdoch www.securetrading.com | sales@securetrading.com | 0800 028 9151 24
  25. 25. Contact details Jon Prideaux jon.prideaux@uc.com +44 (0) 20 8290 9890 +44 (0) 7710 096665 www.securetrading.com | sales@securetrading.com | 0800 028 9151 25
  26. 26. Gerry Partridge, Head of Sales & Marketing www.securetrading.com | sales@securetrading.com | 0800 028 9151
  27. 27. BT Fresca Ltd Collaborative Commerce The importance of choosing the perfect ecommerce partners SecureTrading & BT Fresca Gerry Partridge - Head of Sales and Marketing
  28. 28. Introduction to BT Fresca •  Established in 2000 as Fresca •  Dedicated team of 75+ people UK plus 15 off-shore •  Data centre operations at Heathrow (Equinix) and Maidenhead (Blue Square) •  Office in High Wycombe, Buckinghamshire •  Acquired by BT January 2008 – now BT Fresca Limited •  The multi-channel and e-commerce specialist within BT Retail
  29. 29. Where we sit within BT plc BT Group BT Retail BT BT Expedite Fresca
  30. 30. What we do We design, build and supply a fully managed hosted e-commerce service….. delivering a highly resilient and scalable platform for leading retailers websites… under a 99.9% service level agreement
  31. 31. The importance of partnership... •  It’s about getting the right solution for the client •  Collaboration and team work •  Team is better than one – no one is an island! •  Partnership: •  Increases capability •  Enhances knowledge •  Boost speed to market
  32. 32. How was our partnership developed? The situation… •  2005 Launched new e-commerce platform •  Required a reliable and scalable PSP •  Selection process •  Working together to achieve…joint objectives
  33. 33. Partnership….the 5 P’s
  34. 34. Having the right Product.....
  35. 35. With demonstrable Performance.....
  36. 36. How has it been? •  No loss of service due to DDOS attacks •  100% uptime •  Christmas peek period with no derogation in site performance •  Over 300% increase at peek trading
  37. 37. At the right Price..... £......
  38. 38. With the right People.....
  39. 39. Partnership is….Promise!
  40. 40. Why has it been successful?  Tight platform integration  Both parties have delivered on their promise  We have not failed on performance  Very responsive support  Excellent relationship at all levels  Reliable service to 30+ joint customers Together we are stronger
  41. 41. Summary “We selected SecureTrading as the Payment Service Provider for our e-commerce platform in 2005. Since then, we have worked closely together to provide a reliable, responsive and high quality service to the retailers on the FrescaCommerce Platform. We have always had an excellent relationship with SecureTrading, and the benefits of our partnership are clear in the quality of service our own clients receive” adds Gerry Partridge – Head of Sales & Marketing BT Fresca.”
  42. 42. Questions? gerry.partridge@bt.com www.btfresca.com

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