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Neos CMS & SEO - The Next Level - NeosCon Dresden 2019

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The great features that Neos CMS 4.3 offers for SEO and how it can be extended further with community packages and the Yoast SEO for Neos integration.

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Neos CMS & SEO - The Next Level - NeosCon Dresden 2019

  1. 1. THE NEXT LEVEL NEOS ❤️ SEO SEBASTIAN HELZLE - NEOSCON DRESDEN 2019
  2. 2. SEO WITH NEOS CMS - ABOUT ME ABOUT ME ▸Consultant for web development & agile ▸Many years of Neos CMS, TYPO3, Scrum experience ▸Certified Scrum Master ▸Neos core team member ▸@home in Karlsruhe & Cambodia ▸Hiker & baker ▸@sebobo
  3. 3. SEO WITH NEOS CMS - AGENDA AGENDA ▸Introduction ▸Neos.SEO 3.0+ ▸Community packages for SEO in Neos ▸Yoast SEO release ▸The next level ▸Summary
  4. 4. INTRODUCTIO N
  5. 5. WHY DO I TALK ABOUT SEO
  6. 6. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Neos.SEO 3.0 https://github.com/neos/neos-seo
  7. 7. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Meta description, title & keywords
  8. 8. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Canonical link & robots tag
  9. 9. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Alternate language links
  10. 10. SEO WITH NEOS CMS - NEOS.SEO 3.0+ OpenGraph Meta tags
  11. 11. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Additional Facebook specific metatags
  12. 12. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Twitter Cards
  13. 13. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Extendable fallbacks for images, title and more
  14. 14. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Visualize fallbacks
  15. 15. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Social image presets
  16. 16. SEO WITH NEOS CMS - NEOS.SEO 3.0+ XML Sitemap
  17. 17. SEO WITH NEOS CMS - NEOS.SEO 3.0+ robots.txt generation
  18. 18. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data helpers
  19. 19. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Breadcrumb
  20. 20. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Website
  21. 21. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Social Profile
  22. 22. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - other helpers ‣ Image ‣ WebsiteSearch ‣ Generic extendable object
  23. 23. SEO WITH NEOS CMS - NEOS.SEO 3.0+ More structured data features coming
  24. 24. SEO WITH NEOS CMS - NEOS.SEO 3.0+ The roadmap for 3.x and 4.0
  25. 25. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Group SEO related features in UI
  26. 26. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Quick start wizard for new pages
  27. 27. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Asynchronous sitemap generation
  28. 28. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate YOUR feedback!
  29. 29. COMMUNITY PACKAGES FOR SEO IN NEOS
  30. 30. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Ttree.LinkedData https://github.com/ttreeagency/LinkedData
  31. 31. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Neos.RedirectHandler https://github.com/neos/redirecthandler
  32. 32. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS WebExcess.RedirectHandler.Backend https://github.com/webexcess/redirecthandler-backend
  33. 33. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS MOC.ImageOptimizer https://github.com/mocdk/MOC.ImageOptimizer
  34. 34. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Sitegeist.Origami https://github.com/sitegeist/Sitegeist.Origami
  35. 35. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Error pages in 4.3
  36. 36. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Yoast SEO for Neos 1.0 Beta (formally known as Shel.Neos.YoastSeo) https://github.com/Yoast/Yoast-SEO-for-Neos
  37. 37. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Concept based on Wordpress plugin https://yoast.com
  38. 38. SEO WITH NEOS CMS - YOAST SEO INTEGRATION
  39. 39. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos inspector integration
  40. 40. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos Analysis view
  41. 41. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Using Open Source analyzer and React components by Yoast
  42. 42. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Work started on Version 2.0
  43. 43. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Google Search Console integration Worked — until Google broke the API
  44. 44. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Fully embrace Neos React UI Will break support for Neos 3.3 & older UI versions
  45. 45. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Features for supporting redirect management
  46. 46. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Improve UX based on feedback for 1.x
  47. 47. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Planning premium variant with additional features
  48. 48. SEO WITH NEOS CMS - YOAST SEO INTEGRATION https://yoast.com/yoast-seo-platforms/
  49. 49. THE NEXT LEVEL
  50. 50. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 SEO dashboard
  51. 51. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate information from other sources
  52. 52. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Tracking data
  53. 53. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Search console
  54. 54. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Internal system data
  55. 55. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Custom KPIs
  56. 56. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Other sources
  57. 57. SEO WITH NEOS CMS - SUMMARY Neos delivers a ton of great SEO features
  58. 58. SEO WITH NEOS CMS - SUMMARY Start using Yoast SEO now
  59. 59. SEO WITH NEOS CMS - SUMMARY More to come!
  60. 60. THANKS FOR LISTENING!
  61. 61. @SEBOBO FEEL FREE TO CONTACT OR HIRE ME!

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