Sustainability: The Right Thing To Do?


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  • Traditional model of businessBusinesses are in business to make money, increase shareholder valueHow do the principles of sustainability fit within the traditional model?
  • Emphasize that sustainable business means financially sustainableSustainability is NOT sacrificing quality of life in the pursuit of zero impact
  • Traditional model of businessBusinesses are in business to make money, increase shareholder valueShort term approach both internally and externallyPeople: employees and social responsibilityPlanet: environment inside the building and effect of the building on the environment, carbon footprintProfit: internal profit and shareholder valueHow do the principles of sustainability fit within the traditional model?
  • More balanced modelIn today’s terms: more sustainable model3 legged stoolProfit? Yes, of course, but this also means that environmental and social aspects of operations are considered in equal measureHow can paying attention to these other two factors, improve profitability?
  • For business, what does sustainability mean?Strategic focus and trade offsAdopting business strategies that meet the needs of the business and stakeholders today – i.e. – growth and profitability – while protecting the human and environmental resources available in the future. Developing a plan.What are some of the more specific “aspects” of sustainability?
  • Every buildingcreates environmental impact: offices, medical facilities, factories, power plants, schoolsHave you considered the effect on the environment of the buildings you work in?Look at these percentages of the impact of buildings…..….What are some of these?Energy useSolid waste generatedWater consumedlandscapingWhat else is affected by the buildings you work in?
  • Depicts what happens in a building over a 50 year lifecycle.Notice, that design is only 1% of the total but by designing sustainability, we can have huge impact on operational efficiency, indoor air quality, energy use. These affect the bottom line and paying attention is the right thing to do…Also notice, that employees make up 88% of that building’s impact.Worker productivity is another sustainability indicatorAlso affects the bottom line.Sustainability initiatives are interdisciplinary - Sustainability is NOT sacrificing quality of life in the pursuit of zero impact
  • Traditional model of businessBusinesses are in business to make money, increase shareholder valueHow do the principles of sustainability fit within the traditional model?
  • vague slogans like “go green” and “sustainable” Must be based in practical processes with quantifiable resultsTo mean anything, a commitment to sustainability must be founded on quantitative, verifiable measures.If not, at best, it’s misleading and at , worst ‘green washing’.This is where sustainability metrics – sustainability scorecards – come in.
  • Wide variety of sustainability metrics
  • Purpose of these metrics includes….More details on metrics…LEED and carbon footprint
  • …a tool to measure sustainability in a sample of buildings using a consistent metric for comparison.…a tool to promote the use of sustainable design, construction and operations in the building industry.…becoming a language that assists the building industry in effectively communicating sustainable design, construction and operation strategies.LEED is NOT a design guideLEED is NOT a specificationLEED is NOT a building code, NOR a standard
  • …develop in already developed areas…reduces irrigation and landscape maintenance (i.e., fertilization, etc)…reduces stormwater runoff…reduces heat island effect…helps to provide a dark sky at night
  • …develop in already developed areas…reduces irrigation and landscape maintenance (i.e., fertilization, etc)…reduces stormwater runoff…reduces heat island effect…helps to provide a dark sky at night My lifestyle requires 6.78 earths…
  • …reduce potable water use within the building…reduce site water use by providing efficient irrigation systems, or native species which require no irrigation…consider collecting condensate, rainwater, greywater for use as non-potable water (i.e., cooling tower make-up water)
  • Reduce material useEliminate material wasteAsk vendors to reduce packagingReuse materialsRenovate a buildingUse salvaged/refurbished furnishingsUse recycled materialsPost-consumer recycled contentPre-consumer recycled contentAlso:-regional materials-rapidly renewable materials-certified wood
  • ENERGY STAR Portfolio Manager
  • Carbon footprint = environmental impact quantifiedfor a defined entity – household, building, city, campus, etcUnit of measure – mtonnes of CO2 equivalentMton = 2200lbs.CO2eq
  • How can you add apples and oranges together?GWP allows comparison of the impact of GHGs to each other and carbon dioxide. Global warming potential (GWP) is a measure of how much a gas contributes to global warming over a period of time – 100 years – compared to carbon dioxide. Carbon dioxide most prevalent greenhouse gas (GHG).
  • 5 campus community collegeWhat’s the biggest contributor to the footprint?So, to develop a strategy to reduce the footprint, what will they do?Biggest pieces of the pie result from electricity and natural gas use.Community college will strategize on how to reduce these.Reducing energy use reduces ghg which translates into reductions in carbon footprint.
  • Traditional model of businessBusinesses are in business to make money, increase shareholder valueHow do the principles of sustainability fit within the traditional model?
  • Formally adopted
  • Formally adopted
  • Sample goals listing for a typical CSP
  • They save money, reduce environmental impact, and improve the working conditions for employees.COMMUNICATION TOOL
  • Joint carbon Disclosure Project and IBM Study entitled Making Advances in Carbon Management
  • Implementing sustainability involves:Define sustainability for your companyChose metrics for tracking initiativesDevelop and implement planAssess
  • Sustainability: The Right Thing To Do?

    1. 1. Sustainability: The Right Thing To Do?<br />Judy PurmanSustainability Specialist<br /><br />
    2. 2. Sustainability Defined<br />Sustainability Metrics<br />Implementing Sustainability<br />Three Main Themes<br />
    3. 3. Meeting the needs of the present without compromising the ability of future generations to meet their own needs.<br /><ul><li>Economically profitable
    4. 4. Environmentally responsible
    5. 5. Healthy places to live and work</li></ul>Sustainability Defined<br />
    6. 6. Profit<br /><ul><li>Economics</li></ul>People<br /><ul><li>Image and social responsibility</li></ul>Planet<br /><ul><li>Environmental impact</li></ul>Triple Bottom Line: Traditional Model<br />
    7. 7. People<br /><ul><li>Image and social responsibility</li></ul>Profit<br /><ul><li>Economics</li></ul>Balance<br />Planet<br /><ul><li>Environmental impact</li></ul>Triple Bottom Line: More Balanced Model<br />
    8. 8. Notes: (1) Book: Business Strategies for Sustainable Development: Leadership and Accountability<br />Source: A.T. Kearney Analysis.<br /><br />Sustainability Defined<br />
    9. 9. <ul><li>Facilities
    10. 10. Business Travel
    11. 11. Purchasing/Procurement
    12. 12. Energy
    13. 13. Human Resources
    14. 14. Outreach/Community Support</li></ul>Sustainability Defined<br />
    15. 15. Facilities<br />Sustainability Defined<br />
    16. 16. Facilities<br /><ul><li>Healthy Environment
    17. 17. Waste and Recycling
    18. 18. Landscaping</li></ul>Business Travel<br /><ul><li>Environmental Impact – GHG
    19. 19. Teleconferencing
    20. 20. Carpooling</li></ul>Sustainability Defined<br />
    21. 21. Purchasing and Procurement<br />Supply Chain<br />Office Paper<br />Green Cleaning<br />Sustainability Defined<br />
    22. 22. Human Resources<br />Healthy Environment<br />Benefits<br />Employee Development<br />Outreach/Community Support<br />Time<br />Dollars<br />Sustainability Defined<br />
    23. 23. People. Occupants. Employees. <br />Image from : Dahl (2008)<br />The Business Premise<br />Source data: NIBS 1998.<br />
    24. 24. Sustainability Defined<br />Sustainability Metrics<br />Implementing Sustainability<br />Three Main Themes<br />
    25. 25. How does one achieve sustainability?<br />How does one go green?<br /> Commitment to sustainability must be founded on quantitative, verifiable results.<br />Sustainability Metrics<br />
    26. 26. Environmental<br />Energy consumption per sq ft or unit of production<br />Renewable energy used or bought<br />Compliance: Notice of violations<br />Water conservation and quality<br />Waste generated and recycled<br />Human Resources<br />Employee retention (%)<br />Number of sick days<br />LEED Certification for buildings<br />Carbon Footprint<br />Sustainability Metrics<br />
    27. 27. Baseline data points<br />Benchmark against which to track changes<br />Guide for decisions on what to change<br />Scorecard<br />Sustainability Metrics<br />
    28. 28. LEED Is<br />a tool to measure sustainability.<br />a tool to promote sustainability.<br />becoming a language for sustainable buildings.<br />Available For<br />New Construction<br />Renovations and Alterations<br />Operations & Maintenance (existing buildings)<br />Sustainability Scorecard: LEED Certification<br />
    29. 29. Design/Operation Must Balance Impacts<br />Site<br />Water use<br />Energy use<br />Materials<br />Indoor Environmental Quality<br />Sustainability Scorecard: LEED Certification<br />
    30. 30. Sustainability Scorecard: LEED Certification<br />Site<br />Average American Requires 25 Acres of Ecologically Productive Land<br />Preserve undeveloped land, farmland<br />Plant native species<br />Minimize hard surfaces<br />Minimize dark surfaces<br />Minimize light pollution<br />
    31. 31. Sustainability Scorecard: LEED Certification<br />Water<br />Buildings use 12% of US Water<br />Install efficient fixtures<br />Minimize irrigation<br />Identify alternative sources of water for non-potable use<br />
    32. 32. Sustainability Scorecard: LEED Certification<br />Energy Use<br />Buildings use 40% of US energy<br />Optimize whole building to operate efficiently<br />Perform Building Commissioning<br />Use BAS to monitor energy use<br />
    33. 33. Sustainability Scorecard: LEED Certification<br />Materials<br />Buildings use 40% of US Materials<br />Reduce material use<br />Reuse materials<br />Use recycled materials<br />Recycle<br />
    34. 34. Sustainability Scorecard: LEED Certification<br />Indoor Environment<br />The Average American Spends 90% of Their Time Indoors<br />Provide sufficient ventilation<br />Use low-emitting materials<br />Provide occupant control<br />Maintain thermal comfort<br />Provide daylight and views<br />Manage acoustics<br />
    35. 35. Benefits of LEED<br />Identify savings<br />Third Party Verification<br />Ongoing Program<br />Start with Energy!<br />Sustainability Scorecard: LEED Certification<br />
    36. 36. Measure of the Total Greenhouse Gas Emissions<br />Environmental Impact Into Numerical Calculation<br /><ul><li>Defined Boundary
    37. 37. Unit of Measure
    38. 38. Metric Tons CO2e Emitted</li></ul>Sustainability Scorecard: LEED Certification<br />
    39. 39. GHG and Global Warming Potentials<br />GHG will be quantified and traded in terms of CO2e<br />A ton of methane has the value of 23 tons of carbon dioxide<br />Sustainability Scorecard: LEED Certification<br />
    40. 40. Source: Intergovernmental Panel on Climate Change, Third Assessment Report<br />Sustainability Scorecard: LEED Certification<br />
    41. 41. Snapshot in Time of the Total GHG Emissions<br /><ul><li>Calculate footprint using standard methods
    42. 42. World Resources Institute Protocol
    43. 43. Consistent, verifiable</li></ul>Sustainability Scorecard: LEED Certification<br />
    44. 44. 7,000+ mtons CO2eq in 2007<br />Sustainability Scorecard: LEED Certification<br />
    45. 45. Sustainability Defined<br />Sustainability Metrics<br />Implementing Sustainability<br />Three Main Themes<br />
    46. 46. What is it?<br /><ul><li>A strategic action plan with short- and long-term goals
    47. 47. Roadmap for sustainability as a decision criterion
    48. 48. Integrating sustainability into corporate culture
    49. 49. Documents past and current sustainability initiatives
    50. 50. Metrics for tracking progress
    51. 51. Built in method for plan revision</li></ul>Corporate Sustainability Plan<br />
    52. 52. How do you develop a CSP?<br /><ul><li>Participatory planning process
    53. 53. Facilitated stakeholder meetings
    54. 54. Policies
    55. 55. Targeted action items
    56. 56. Drafts for review
    57. 57. Formal adoption
    58. 58. Publicize</li></ul>Corporate Sustainability Plan<br />
    59. 59. Short Term (0 – 6 months)<br />Risk Assessment<br />Stakeholder Mapping<br />Core Capabilities Assessment<br />Priority Action Plans<br />Pilot Projects<br />Medium (6 – 18 months)<br />Develop an environmental tracking system<br />Strengthen education and awareness efforts<br />Promote individual ownership of the process<br />Long Term (18 months and beyond)<br />Re-thinking processes and re-examining markets<br />Stakeholder management and partnerships<br />Corporate Sustainability Plan<br />
    60. 60. Sample Sustainability Initiatives:<br />Reduce energy use by 10% in 2 years.<br />Implement a green building policy.<br />Increase recycling by 20% by 2015.<br />Implement a green cleaning policy.<br />Reduce the use of herbicides by 30% by 2015.<br />Decrease employee turnover by 5% in 3 years.<br />Replace laptops every 3 years (instead of every 2).<br />Reimburse employees 50% of public transportation costs.<br />Corporate Sustainability Plan<br />
    61. 61. v<br />People, Planet, Profit<br />Corporate Sustainability Plan<br />
    62. 62. “Such organizations appear to have realized that the cost [of implementing sustainability programs] is far outweighed by the benefits and opportunities it creates.”<br />(Making Advances in Carbon Management: Best Practices from the Carbon Information Leaders. A Joint Carbon Disclosure Project and IBM Study)<br />Corporate Sustainability Plan<br />
    63. 63. Measure and Analyze<br />Plan<br />Implement<br />Assess<br />Implementing Sustainability<br />
    64. 64. It’s the Right Thing to Do…..<br /><ul><li>Better serve your clients and customers
    65. 65. Increase shareholder value
    66. 66. Streamline internal operations
    67. 67. Improve productivity
    68. 68. Reduce costs
    69. 69. Increase your ability to compete
    70. 70. Achieve a competitive advantage
    71. 71. Minimize environmental impact
    72. 72. Energy market volatility and expenditure reductions
    73. 73. New regulations – you need to prepare</li></ul>Why Sustainability?<br />