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shoutr labs - History of AR/ VR & MR

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Ths history of Augmented-, Virtual- and Mixed-Reality.
From Stereovision to Head Mounted Displays.

Published in: Software
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shoutr labs - History of AR/ VR & MR

  1. 1. www.shoutrlabs.com sw@shoutrlabs.com @shoutrlabs Sebastian Winkler
  2. 2. DISTRIBUTING YOUR LOCATION BASED DATA
  3. 3. «THE HISTORY OF AR/VR/MR»
  4. 4. «influencing by physical virtues or capabilities, effective with respect to inherent natural qualities,” from Medieval Latin virtualis, from Latin virtus “excellence, potency, efficacy,” literally “manliness, manhood»  Virtual Reality
  5. 5. “Registered” through marker Recognition of objects by comparing their shape to a catalog of 3-D models. GPS “unregistered” Time-of-flight cameras and/ or software solutions such as ARKit and ARCore Augmented Reality Augmented Reality
  6. 6. Virtual Reality VR will bring your audiences to a complete new level of consciousness AND explode their minds along the way! Click me Click me Click me
  7. 7. Pokémon Go (2016) $600M Revenue in first 3 months 100M App Downloads within first month $1,2B Revenue in total 5M Daily Active Users in April 2017 8.7B Kilometers walked by users in four months 780M Downloads
  8. 8. History
  9. 9. 1838 Stereovision Click me
  10. 10. 1935
  11. 11. 1956 Morton Heilig (Sensorama) Click me
  12. 12. 1968 Ivan Sutherland (HMD) Click me
  13. 13. 1978Click me
  14. 14. 1987 Atari Research (Data Glove)
  15. 15. 1987 Atari Research (Data Glove) Click me
  16. 16. 90’s
  17. 17. Click me
  18. 18. 90’sClick me
  19. 19. 1995-2013 HMD-Race
  20. 20. 2014
  21. 21. 2019Click me
  22. 22. 2018
  23. 23. Click me
  24. 24. Click me
  25. 25. AR Show Cases
  26. 26. Design + R&D Production Line Sales Marketing Delivery After Sales Value Chain
  27. 27. Click me
  28. 28. Click me
  29. 29. Click me
  30. 30. Click me
  31. 31. Team Ronald Liebermann, Sales Sebastian Winkler, CEO Christian Beier, CTO Benjamin Werner, CDO Oliver Schmidt, Sales Isabel Jäger, Marketing Stephan Seiffert, Sales Falko Krause, Dev Olivier Wagener, Dev Kathrin Konkol, AR Lead Taye Adeyemi, Dev Jörn Bode, Dev Caspar Schirdewahn, AR Marius Hartmann, CFO Clara Kückelhaus, PM Philip Langhanke, Sales
  32. 32. shoutr.System Das shoutr.Boxx-System liefert standortbasiert digitale Inhalte für Museen, Messen, Events, Point of Sale etc. aus. Multimediale Inhalte werden direkt auf die Smartphones der Empfänger gestreamt, auch ohne Internetverbindung oder App. Neue Technologien wie „offline Augmented Reality Streaming“, Audiosync per WLAN uvm. ermöglichen innovative Ausstellungs- und Werbekonzepte.
  33. 33. shoutr.System shoutr.Boxx shoutr.Socialshoutr.Editor shoutr.Statsshoutr.CMS shoutr.VR shoutr.Media shoutr.Outdoor shoutr.App shoutr.Ticketing shoutr.Beacon shoutr.Web shoutr.Syncshoutr.Multilingual shoutr.Secure
  34. 34. Berlinische Galerie, Berlin Dali Museum, Berlin DDR Motorradmuseum, Berlin Energiecity, Leipzig Feuerwehrmuseum, Berlin Friedhof der Märzgefallenen, Berlin FHXB Museum, Berlin Game Science Center, Berlin HEK Haus der elektronischen Künste Basel, Switzerland Liebermann Villa, Berlin Magic City, Dresden, Munich, Stockholm Museum August Kestner, Hannover Museum der Westlausitz, Brandenburg Museum für Naturkunde, Berlin Musikinstrumentenmuseum, Berlin Mathematisch-Physikalischer Salon, Dresden Roemer Pelizaeus Museum, Hildesheim SKW Piesteritz, Wittenberg Tutanchamun exhibition, Munich, Dresden, Graz Universität Albertina, Leipzig Villa Vauban, Luxemburg Vollack, Berlin Volksbund Deutscher Kriegsgräber, Europe ZF, Friedrichshafen Customers ABB, Schweiz Daimler AG, Berlin/ Stuttgart Deutsche Messe AG, Hannover Freisaat Bayern, Bayern GS1, Köln Innogy, NRW media.convention & re:publica TEN, Berlin Roadshow Expo 2017, Europe Volkswagen AG, Wolfsburg Click me
  35. 35. www.shoutrlabs.com sw@shoutrlabs.com @shoutrlabs Sebastian Winkler «We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction» Bill Gates, 1996
  36. 36. Appendix
  37. 37. Show cases
  38. 38. Liebermann Villa am Wannsee
  39. 39. Dalí Berlin
  40. 40. Tut Wanderausstellung
  41. 41. ZF Forum, Friedrichshafen
  42. 42. Magic City, Dresden, Stockholm
  43. 43. 100 Jahre Freistaat, Bayern
  44. 44. Try it yourself Click me Click me
  45. 45. For AR scroll to “Museum für Naturkunde” or “Augmented Reality”
  46. 46. Download the markers and print them or just use the markers on the next page to use Augmented Reality. AUGMENTED REALITY Click me
  47. 47. Download the markers and print them or just use the markers on the next page to use Augmented Reality. Museum für Naturkunde Click me
  48. 48. shoutr.System shoutr.Boxx shoutr.Socialshoutr.Editor shoutr.Statsshoutr.CMS shoutr.VR shoutr.Media shoutr.Outdoor shoutr.App shoutr.Ticketing shoutr.Beacon shoutr.Web shoutr.Syncshoutr.Multilingual shoutr.Secure
  49. 49. shoutr.System shoutr.Boxx shoutr.App shoutr.Beacon shoutr.Web The shoutr.Boxx is a ‘Content Box’ that gives users high-speed access to location-specific multimedia content. The shoutr.App is a small display App that streams the content from the shoutr.Boxx. Huge data volume like 3D-data for Virtual- and Augmented Reality can also be streamed from the shoutr.Boxx onto the devices. The app is also needed for Beacon detection. Access to multimedia via the browser directly from the shoutr.Boxx. Audio and multimedia guides, interaction and participation w/o an app. The shoutr.Beacon can be placed at exhibits or points of interest to automatically trigger content. It can also be used for indoor navigation.
  50. 50. shoutr.System shoutr.Editor shoutr.CMS shoutr.VR shoutr.Media The shoutr.CMS allows to administrate the content, exhibitions and hardware. The shoutr.Editor is an easy to use drag & drop editor to create mobile articles. Media content can be dragged from the CMS or any other external source directly into the editor. Usage of all media types is possible. From audio sync, video to 360 degree panorama views and Augmented Reality is available for article creation. Integrate augmented-reality-tools that will turn your showroom into a brand new experience by creating a new dimension.
  51. 51. shoutr.System shoutr.Social shoutr.Stats shoutr.Outdoor shoutr.Ticketing Use the shoutr.Boxx in an outside environment (e.g. solar powered) See statistics about your exhibition and the use of the shoutr.Boxx system. Perform surveys and gain specific insights. Embed social media functionality into articles. The shoutr.Ticketing system enables you to monetise the access to the shoutr.Boxx system.
  52. 52. Engage Your visitors journey starts at home. Teaser content. Show directions. Interactions. Quiz. Survey. Gamification. Chatbots. Shop.
  53. 53. Web based editor WYSIWYG - Easily edit your content from everywhere. An easy to use drag & drop editor to create mobile articles. Media content can be dragged from the CMS or any other external source directly into the editor.
  54. 54. CMS Control your installation. Administrate hardware. See the current status. Gain insights. Content Management System
  55. 55. Audio Sync Multilingual real-time playback of audio data simultaneously to video projections.
  56. 56. Beacon Automatic proximity content delivery. The shoutr.Beacon can be placed at exhibits or points of interest to automatically trigger content. It can also be used for indoor navigation.
  57. 57. Ticketing The shoutr.Ticketing system enables you to monetise the access to the multimedia guide system (browser & app) at the entrance of the venue.
  58. 58. Monolith A virtual or physical server that is integrated into an existing network and is an alternative to the shoutr.Boxxes for faster and direct content delivery without an Internet access.
  59. 59. Media Player Cloud controlled 4k media player.
  60. 60. Loaner Devices iPod Touch with lanyard, casing & charging station
  61. 61. Anti Theft Loaner devices are provided with an anti-theft software protection and supported by hardware steles.
  62. 62. Control Use master/ slave control to operate multiple devices simultaneously (also works w/ media player and perfect for guided tours).
  63. 63. Loaner Devices iPod Touch with lanyard, casing & charging station
  64. 64. www.shoutrlabs.com sw@shoutrlabs.com @shoutrlabs Sebastian Winkler

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