10 Step By Step Marketing Plan


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10 Step By Step Marketing Plan

  1. 1. 10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010
  2. 2. Outline: Competing in $22 B Oil Industry <ul><li>Global Oil & Gas Clients </li></ul><ul><li>With Clean, Compliant, Complex Needs </li></ul><ul><li>Can choose Foster Wheeler, Worley Parsons, Jacobs Engg </li></ul><ul><li>Positioned as #1 US Engineering </li></ul><ul><li>The market is $22 Billion Dollars </li></ul>
  3. 3. 5 Steps for Part 2 (Marketing Mix & Strategy) <ul><li>Superior Services and Technical Knowledge </li></ul><ul><li>Competitive Price </li></ul><ul><li>Intelligent Solutions to comply with tightening regulations </li></ul><ul><li>Global building services marketplace </li></ul><ul><li>Global Location Strategy </li></ul>
  4. 4. 1.My primary target market (PTM) is.. <ul><li>Works with Governments and multinational companies to design, build, and maintain many of the world's most complex and challenging capital projects in Oil and Gas Industry. </li></ul>
  5. 5. 2. My PTM’s NWE <ul><li>Needs Safe, Efficient and Economical </li></ul><ul><li>Wants projects on schedule, within budget, and with operational excellence </li></ul><ul><li>Expectations on Quality and Safety </li></ul>
  7. 7. 2. My PTM’s NWE <ul><li>Meeting Clients NWE </li></ul><ul><li>Consider: </li></ul><ul><li>Safety: zero accidents </li></ul><ul><li>schedule, on-time </li></ul><ul><li>budget </li></ul><ul><li>reliability, </li></ul><ul><li>operability. </li></ul><ul><li>cost effectiveness, </li></ul>
  8. 8. 3. EPCM has many formidable competitors <ul><li>Direct: Foster Wheeler, Worley Parsons, Jacobs Engg., etc. </li></ul><ul><li>Variables: Oil and Gas , Industrial and Infrastructure, Global Services, Government and Power </li></ul>
  9. 9. EPCM is a $ 4 Billion global company that you can rely on 1,225.00 Foster Wheeler 3,893.70 Worley Parsons 5,501.00 Jacobs Engineering 4,293.60 EPCM 2008 Total Revenue (In $ Mil)
  10. 10. With 36,000 employees, can support multiple projects 13,000 Foster Wheeler 28,800 Worley Parsons 36,000 EPCM No. Employees
  11. 11. 4. EPCM positions strongly in the Oil and Gas Industry <ul><li>Dynamic, skilled teams with strong technical skills, good experience levels, and dedication to continuous improvement </li></ul><ul><li>Executes a wide range of design and construction projects </li></ul><ul><li>Expertise in the total integration of utility and offsite systems </li></ul><ul><li>Global Execution Centers supporting projects anywhere in the world </li></ul>
  12. 12. EPCM strongly positions for the $ 14 B (58%) Oil segment TOP 200 DESIGN FIRMS EPCM REVENUE
  13. 13. 5. Recognition Emphasizes EPCM Ability <ul><li>Fortune 500 company that is ranked No. 1 in Fortune magazine's ''Engineering, Construction'' category of America's largest corporations </li></ul><ul><li>Ranked No. 3 in the same category on Fortune's annual survey of World's Most Admired Companies. </li></ul><ul><li>Engineering News-Record (ENR) magazine ranks EPCM No. 1 on its Top 100 Contractors by New Contracts list and No. 2 on its Top 400 Contractors list. </li></ul>
  14. 14. 6. Photo of product <ul><li>EPCM services for the U&O scope of the project, comprising approximately 30 percent of the total project. The engineering on the project was executed by multiple Fluor offices in the U.S., UK, The Philippines, and Saudi Arabia. Procurement was done on a global basis. </li></ul>
  15. 15. 7. Price <ul><li>Substantial Backlog and Services in Multiple Countries shows that the company has the competitive advantage </li></ul><ul><li>Backlog of $28 Billion US Dollars </li></ul><ul><li>company works closely with its highly skilled global engineering centers to provide a lower-cost solution for clients. </li></ul>
  16. 16. 8. Promo <ul><li>Clean Fuels </li></ul><ul><li>Leading designer of new and revamped clean fuel production facilities </li></ul><ul><li>Uses this experience to help clients produce clean fuels to comply with tightening regulations. </li></ul>
  17. 17. 9. Place
  18. 18. 10. What is the generic winning strategy? <ul><li>Global Location Strategies is engaged by companies from around the world to assist them with facility location strategies. </li></ul><ul><li>As a professional firm dedicated to the Geography of Business, EPCM saves the client money, time, and worry when considering their location alternatives. </li></ul>
  19. 19. Why Choose EPCM? EPCM is a company that delivers engineering, procurement, construction, maintenance (EPCM), and project management to governments and clients in diverse industries around the world. The individual and collective expertise of EPCM's more than 36,000 global employees provides cost-effective, intelligent solutions in a timely manner.
  20. 20. 10 STEP Marketing Plan for EPCM Services ( Engineering, Procurement, Construction, Maintenance and Project Management) Sebastian Eryson Magpantay April 2010