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Your PPC Toolkit: How (Not) to Catch Them All and Maximize Your Activity By Dan Gilbert

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Updating Your SEM Toolbox With Shiny New Tools. PRESENTATION: Your PPC Toolkit: How (not) to catch them all and maximize your activity - Given by Daniel Gilbert - Brainlabs, Founder. #SMX #13B

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Your PPC Toolkit: How (Not) to Catch Them All and Maximize Your Activity By Dan Gilbert

  1. 1. #SMX #13B @dangilbertppc Your PPC Toolkit: how (not) to catch them all and maximize your activity
  2. 2. #SMX #13B @dangilbertppc •  University of Oxford, Computational Linguistics •  Google, Global Project Lead – PPC •  Brainlabs, Founder and MD •  Europe’s best large PPC agency •  3rd Most Influential PPC Expert in the World About Me
  3. 3. #SMX #13B @dangilbertppc One simple account 10,000 keywords > A trillion data points
  4. 4. #SMX #13B @dangilbertppc Humanoids cannot cope… …automation is necessary
  5. 5. #SMX #13B @dangilbertppc Let’s play!
  6. 6. #SMX #13B @dangilbertppc INSERT POLL LINK Rules 1. I will present a bunch of PPC tools – vote for your favourite 2. If your vote doesn’t match my pick, I’ll… 3. If it does, then…
  7. 7. #SMX #13B @dangilbertppc TrackingBiddingCall Tracking Reporting AttributionFeed Management Management ToolkitCompetitor Insights
  8. 8. #SMX #13B @dangilbertppc Call Tracking Call Tracking
  9. 9. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  10. 10. #SMX #13B @dangilbertppc Bidding Bidding
  11. 11. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  12. 12. #SMX #13B @dangilbertppc Tracking Tracking
  13. 13. #SMX #13B @dangilbertppc Results Small EnterpriseMedium
  14. 14. #SMX #13B @dangilbertppc Reporting Reporting
  15. 15. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  16. 16. #SMX #13B @dangilbertppc Feed Management Feed Management
  17. 17. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  18. 18. #SMX #13B @dangilbertppc Competitor Insights Competitor Insights
  19. 19. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  20. 20. #SMX #13B @dangilbertppc Attribution Attribution
  21. 21. #SMX #13B @dangilbertppc Results Small EnterpriseMedium
  22. 22. #SMX #13B @dangilbertppc Reporting Reporting
  23. 23. #SMX #13B @dangilbertppc Results Small Medium Enterprise
  24. 24. #SMX #13B @dangilbertppc Management Toolkit Management Toolkit
  25. 25. #SMX #13B @dangilbertppc Results Small Medium Enterprise ?
  26. 26. #SMX #13B @dangilbertppc SEE YOU AT THE NEXT #SMX THANK YOU!

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