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Why You Really Need to Be Focused On Earning Links Not Building Links

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Smx West 2014 Session #Smx #22A - Earning Links, Not Building Linkspresentation Why You Really Need To Be Focused On Earning Links Not Building Links By Kaila Strong @Cliquekaila Of Vertical Measures

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Why You Really Need to Be Focused On Earning Links Not Building Links

  1. 1. www.VerticalMeasures.com EARNING LINKS NOT BUILDING LINKS Kaila Strong, Sr. Director of SEO Services @cliquekaila #SMX #22A
  2. 2. www.VerticalMeasures.com MUCH OF WHAT YOU’VE BEEN DOING DOES NOT WORK ANYMORE! @cliquekaila
  3. 3. www.VerticalMeasures.com • Guest blogging • Comment links • Forums • Article marketing • Press releases • Social media profiles • Automated links • Link wheels • Reciprocal links • Exact match anchor text • Black hat tactics • Paid links • Blogroll links • Paid reviews SCALABILITY > QUALITY @cliquekaila
  4. 4. www.VerticalMeasures.com @cliquekaila Scalability
  5. 5. www.VerticalMeasures.com Lots and lots of links isn’t the secret. That bread has gone stale. @cliquekaila
  6. 6. www.VerticalMeasures.com Build links you’d want even if Google didn’t exist! ~ Eric Ward If you have to argue about whether the link is good or bad – the link is bad! ~ Eric Enge LISTEN TO THE TWO ERICS! @cliquekaila
  7. 7. www.VerticalMeasures.com Time or money? Content or leverageable assets? Great product? Engagement with customers? Link earning isn’t right for you. @cliquekaila DON’T HAVE
  8. 8. www.VerticalMeasures.com @cliquekaila #1 UNLINKED BRAND MENTIONS Tactic Brand Mention w/o Link DA 65 PR 6 Live in 3 Days @AndreWillis http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/
  9. 9. www.VerticalMeasures.com @cliquekaila UNLINKED BRAND MENTIONS FreshWebExplorer.Moz.com
  10. 10. www.VerticalMeasures.com DO sound authoritative DON’T use stop words DO check back DON’T use templates DO offer additional information UNLINKED BRAND MENTIONS @cliquekaila
  11. 11. www.VerticalMeasures.com UNLINKED BRAND MENTIONS @cliquekaila
  12. 12. www.VerticalMeasures.com @cliquekaila #2 ASSOCIATIONS http://asc41.com/ Tactic Advanced Search Query & Association “graduate programs” “recommended” inurl:links DA 59 PR 7 Live in 5 Days Zack Jones
  13. 13. www.VerticalMeasures.com #2 ASSOCIATIONS @cliquekaila Advanced Search Commands • INURL:Links • SITE:ORG • ALLINTITLE:Resource • “Association” • Society OR Association • -wikipedia.org
  14. 14. www.VerticalMeasures.com DO find the right contact DON’T leave out details DO personalize your outreach DON’T have a lame value proposition DO spend time on your pitch #2 ASSOCIATIONS @cliquekaila
  15. 15. www.VerticalMeasures.com Use a link checker such as Check My Links on a page to see if there are broken links. #2 ASSOCIATIONS @cliquekaila
  16. 16. www.VerticalMeasures.com #3 CAUSE BASED MARKETING @cliquekaila http://www.greensburggreentown.org/ Tactic Advanced Search Commands Inurl:links site:org DA 54 PR 5 Live in 2 Months
  17. 17. www.VerticalMeasures.com #3 CAUSE BASED MARKETING @cliquekaila http://www.fredonia.edu/ Tactic EDU Links Page Competitor Backlink DA 64 PR 6 Live in 1 hour Andy Franco
  18. 18. www.VerticalMeasures.com • Be genuine! • Keep it simple • Research • Contribute value #3 CAUSE BASED MARKETING @cliquekaila
  19. 19. www.VerticalMeasures.com DO think outside the box DON’T give em a reason to say no DO provide a lot of info DON’T take no for an answer DO follow up! #3 CAUSE BASED MARKETING @cliquekaila
  20. 20. www.VerticalMeasures.com @cliquekaila #4 EMPLOYEE LINKS Tactic Link from Employee Bio PA 72 PR 6 Live in 1 hour http://www.nten.org Zack Jones
  21. 21. www.VerticalMeasures.com DO discuss with the employee first DON’T assume you’ll get each link DO follow up! DON’T forget to try advanced search DO vary your queries #4 EMPLOYEE LINKS @cliquekaila
  22. 22. www.VerticalMeasures.com SLOW DOWN AND START THINKING LIKE A MARKETER @cliquekaila
  23. 23. www.VerticalMeasures.com LINK BUILDING ISN’T HARDER. WORK SMARTER. @cliquekaila
  24. 24. www.VerticalMeasures.com CONTACT US TODAY! 888.476.1881 VERTICALMEASURES.COM KAILAS@VERTICALMEASURES.COM Kaila Strong, Sr. Director of SEO Services @cliquekaila

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