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Why Search Marketers Will Inherit the Earth (Or At Least MarTech) By Scott Brinker

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From the SMX East Conference in New York City,Oct 24-26, 2017. SESSION: Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era. PRESENTATION: Why Search Marketers Will Inherit the Earth (Or At Least MarTech) - Given by Scott Brinker, @chiefmartec - chiefmartec.com, Conference Chair, MarTech & Editor. #SMX #keynote

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Why Search Marketers Will Inherit the Earth (Or At Least MarTech) By Scott Brinker

  1. 1. #SMX @chiefmartec Everything I Know About Martech, I Learned As A Search Marketer WHY SEARCH MARKETERS WILL INHERIT THE EARTH (World, Planet, Globe, …) OR AT LEAST MARTECH
  2. 2. #SMX @chiefmartec Everything I Know About Martech, I Learned As A Search Marketer WHY SEARCH MARKETERS WILL INHERIT THE EARTH (World, Planet, Globe, …) OR AT LEAST MARTECH
  3. 3. #SMX @chiefmartec Program Chair Editor VP Platform Ecosystem Author Scott Brinker Previously Co-founder & CTO
  4. 4. #SMX @chiefmartec
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  7. 7. #SMX @chiefmartec SEO is dead. Martech will consolidate.
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  42. 42. #SMX @chiefmartec Best-of-Breed MarketingTechnology Stacks > 2X more popular than single-vendor suites
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  54. 54. #SMX @chiefmartec Do you have someone explicitly in charge of marketing technology?
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  61. 61. #SMX @chiefmartec 60.7%
  62. 62. #SMX @chiefmartec 9 Reasons Why Search Marketers MakeTotally Awesome MarketingTechnology Leaders
  63. 63. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive!) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  64. 64. #SMX @chiefmartec
  65. 65. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  66. 66. #SMX @chiefmartec
  67. 67. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  68. 68. #SMX @chiefmartec
  69. 69. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  70. 70. #SMX @chiefmartec
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  73. 73. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  74. 74. #SMX @chiefmartec
  75. 75. #SMX @chiefmartec
  76. 76. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  77. 77. #SMX @chiefmartec
  78. 78. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  79. 79. #SMX @chiefmartec
  80. 80. #SMX @chiefmartec
  81. 81. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
  82. 82. #SMX @chiefmartec http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-digital-marketing/
  83. 83. #SMX @chiefmartec 1. Managing an evolving, diverse marketing technology toolset 2. Taking an analytical approach to performance-based marketing 3. Embracing A/B testing at the crossroads of marketing art & science 4. Running agile marketing to quickly iterate with feedback loops 5. Crafting effective user experience (conversion optimization) 6. Operating digital marketing campaigns at (massive) scale 7. Adapting to major environmental changes (e.g., Google algorithms) 8. Strategically blending paid, owned, and earned media 9. Designing contextual customer journeys across multiple touchpoints
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  90. 90. #SMX @chiefmartec SEO is dead. Martech will consolidate. **
  91. 91. #SMX @chiefmartec LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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