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Why Google+ Matters (Still) By Mark Traphagen

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Why Google+ Still Matters. PRESENTATION: Why Google+ Matters (Still) - Given by Mark Traphagen, @MarkTraphagen of @StoneTemple. #SMX #23A2

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Why Google+ Matters (Still) By Mark Traphagen

  1. 1. Why Google+ Ma-ers (S2ll) Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  2. 2. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  3. 3. Reality by 2012 Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  4. 4. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  5. 5. stonet.co/gplusnotdead Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  6. 6. …it is true that somewhere around 1,200 Google+ employees moved to another building. That would in fact be the en2re Google+ team, as we outgrew our old building and were packed in like sardines. The new building is great. :-­‐) Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  7. 7. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  8. 8. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  9. 9. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  10. 10. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  11. 11. Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  12. 12. The Man Behind the Curtain Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  13. 13. Google+ is a Data Gold Mine Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  14. 14. SemanBc Search & EnBBes Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  15. 15. Personal IdenBty Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  16. 16. Brand IdenBty Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  17. 17. Google.com/business Google My Business Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  18. 18. stonet.co/GPlusShareaholic Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  19. 19. Global Search Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  20. 20. Personalized Search Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  21. 21. Extended Reach via Reshares Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  22. 22. Brand Pages Too! Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  23. 23. Brand Pages Too! Source: www.notprovidedcount.com Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  24. 24. 1. Keywords (esp. in Title) Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  25. 25. 2. Circle Relevancy Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  26. 26. 3. Recency of Engagement Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  27. 27. Takeaways Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  28. 28. CONNECT ALL THE THINGS Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  29. 29. BUILD FOLLOWING Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  30. 30. CREATE OPTIMIZED, UNIQUE POSTS Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  31. 31. THANKS! • www.stonetemple.com • Sr. Dir. Online Marke2ng • 110,000 G+ Followers • +MarkTraphagen • @MarkTraphagen Mark Traphagen @marktraphagen google.com/+MarkTraphagen

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