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When Search Marketing Goes Wearable: Strategies to Dominate! By Casey Markee

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From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: When Search Marketing Goes Wearable: Apple Watch & Android Wear. PRESENTATION: When Search Marketing Goes Wearable: Strategies to Dominate! - Given by Casey Markee, @mediawyse - Media Wyse, Founder & President. #SMX #12C2

Published in: Marketing, Devices & Hardware
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When Search Marketing Goes Wearable: Strategies to Dominate! By Casey Markee

  1. #SMX #12C2 @MediaWyse
  2. #SMX #12C2 @MediaWyse Who is this Casey guy? •  Head of SEO Support for SEN •  Founder of Digital Agency Media Wyse •  Author of 400+ SEO & SMO articles •  16+ years actual working SEO Experience •  Trained SEO teams on five continents •  Co-Author of the “Unfair Advantage Guide to Winning the Search Engine Wars” •  Contributor to “The Web Untangled: The Handbook for Building an Online Business” •  Rabid Bacon & Craft Beer Aficionado
  3. #SMX #12C2 @MediaWyse §  Wearables Market Overview §  Wearables SEO Focus Areas §  Voice Search Domination §  Hyperlocal Targeting §  Mobile User Optimization §  Law of Wearables Success What will we Learn Today?
  4. #SMX #12C2 @MediaWyse Wearables Market Overview
  5. #SMX #12C2 @MediaWyse
  6. #SMX #12C2 @MediaWyse It was Nice while it Lasted!
  7. #SMX #12C2 @MediaWyse Apple is the New King of the Wearables Market!
  8. #SMX #12C2 @MediaWyse
  9. #SMX #12C2 @MediaWyse 7 Million Apple Watches Sold for $5+ Billion in Revenue. Most Successful Product to Date! …And with a hefty profit margin of 60%+
  10. #SMX #12C2 @MediaWyse Global Smartwatch Shipments will reach 40+ Million Units in 2015!
  11. #SMX #12C2 @MediaWyse By 2018, Smartwatches alone will move 91.6 Million Units!
  12. #SMX #12C2 @MediaWyse As SEOs we MUST target our client’s audiences on these platforms!
  13. #SMX #12C2 @MediaWyse 3 Focus Areas of Wearables SEO
  14. #SMX #12C2 @MediaWyse #1. Voice Search Domination!
  15. #SMX #12C2 @MediaWyse Get to Know Conversational Search! Apple Siri, MSN Cortana, and Google Now
  16. #SMX #12C2 @MediaWyse There is no Browser on the Apple Watch!
  17. #SMX #12C2 @MediaWyse §  Siri loves Yelp. The more reviews the better. §  Cortana loves Foursquare. Uses tons of location data. §  Both use Bing. Get in there optimize for organic rankings. §  Both love natural language. Ask queries of your content. What Powers Siri & Cortana?
  18. #SMX #12C2 @MediaWyse There is no Browser on Android Wear!
  19. #SMX #12C2 @MediaWyse Get to Know the Knowledge Vault!
  20. #SMX #12C2 @MediaWyse How do we CRACK the Knowledge Vault?
  21. #SMX #12C2 @MediaWyse Four “Trusted” Sources: §  Wikipedia §  Freebase Wikidata §  Google+ §  Schema By Optimizing for the Knowledge Graph!
  22. #SMX #12C2 @MediaWyse
  23. #SMX #12C2 @MediaWyse Generate a GREAT Title. Use Natural Language and Ask & Answer Questions with your Content!
  24. #SMX #12C2 @MediaWyse Optimize your Knowledge Panel
  25. #SMX #12C2 @MediaWyse Optimize your Knowledge Panel bit.ly/kgraph-optimization
  26. #SMX #12C2 @MediaWyse Watch Rand’s Kick-Ass Whiteboard! bit.ly/knowledge-whiteboard
  27. #SMX #12C2 @MediaWyse #2. Hyperlocal Targeting
  28. #SMX #12C2 @MediaWyse Wearables SEO = “Convenience Marketing” “Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they need it!” - Casey Markee
  29. #SMX #12C2 @MediaWyse How do you do this? With Beacons!
  30. #SMX #12C2 @MediaWyse “Beacon technology is a location-aware low-cost transmitter that uses Bluetooth and geo-fencing to provide apps a new level of micro-location awareness” - Wikipedia
  31. #SMX #12C2 @MediaWyse In Short: Beacons are Bad-Ass!
  32. #SMX #12C2 @MediaWyse
  33. #SMX #12C2 @MediaWyse There will be 4.5 Million Beacons installed in the US by 2018!
  34. #SMX #12C2 @MediaWyse Case Study: Marsh Supermarkets (IN) bit.ly/ibeacons-101
  35. #SMX #12C2 @MediaWyse #3. Mobile User Optimization
  36. #SMX #12C2 @MediaWyse The Future for Mobile is all about the “Digital Concierge”
  37. #SMX #12C2 @MediaWyse Right now you can say “where’s the nearest gas station” and wearables will navigate you there via haptic nudges of various vibration!
  38. #SMX #12C2 @MediaWyse You will ask a “yes or no question” and the wearable will answer you via haptic nudges of various vibration!
  39. #SMX #12C2 @MediaWyse Embrace “Glanceable Marketing!”
  40. #SMX #12C2 @MediaWyse Build Apps that Provide Value!
  41. #SMX #12C2 @MediaWyse §  What is the optimal context and timing for my service? §  How does it depend not only on location and buying stage, but on time of day, proximity to other resources, activity, or mood? §  How do my messages look? §  Does my app provide a “just-in-time” benefit? Digital Marketers need to be Asking:
  42. #SMX #12C2 @MediaWyse The Law of Wearables Success
  43. #SMX #12C2 @MediaWyse “In order to be successful, any given piece of wearable technology has to be useful the entire time it’s on your body.” – Niley Patel, The Verge
  44. #SMX #12C2 @MediaWyse THANK YOU!
  45. #SMX #12C2 @MediaWyse Connect with me Online @ Become a Fan on Facebook: http://www.facebook.com/MediaWyse Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA

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