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March 3, 2015
What’s New With
Direct Answers in Search
Eric Enge
CEO & Founder, Stone Temple
@StoneTemple
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Dig...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
We Conducted a Massive Study
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Query Sources
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes a Title
43,324 (25%)
examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Movie
Result –
Shows
Tabs
1 of 2 types of
tab results
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Menu Result
– Shows
Tabs
2 of 2 types of
tab results
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Question Only Partially Answered
3,117 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes a Table
1,285 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Has Sliders
6,740 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Complete List Result With Link to Source
1,871 examples
found
...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Complete List, Partial Items, Link to Source
1,366 (82.1%)
exa...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Partial List -
shows
“more items”
799 (48%)
examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Rich Answer Box Plus a Sidebar
45,132
examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Has a Form
5,356 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes A Chart
33 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Result is a Carousel
4,824 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes Link to Follow On Actions
172 examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Image as Part of the Result
36,392
examples
found
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Shows Related Items
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Is Google Providing Proper Attribution?
74.7% Do
Include
Attri...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Were the
Answers
Without
Attribution
Public
Domain
Info?
Lyric...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
The Story With Lyrics
Lyrics are subject to copyright law
I re...
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
IMPACT ON PUBLISHERS
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Don’t Try to Make a Living on Public Domain Info
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Google May Also License Info Too
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Great If Your Site is Selected for a Partial Answer
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Not so Great if You are Not!
searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
eenge@stonetemple.com
(508) 879-0950
www.stonetemple.com
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What’s New With Direct Answers In Search

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: The Growth Of Direct Answers: How Should SEOs React?. PRESENTATION: What’s New With Direct Answers In Search - Given by Eric Enge. #SMX #11A

Published in: Marketing

What’s New With Direct Answers In Search

  1. 1. March 3, 2015 What’s New With Direct Answers in Search Eric Enge CEO & Founder, Stone Temple @StoneTemple
  2. 2. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Who Am I? Columnist & Contributor CEO & Founder 40+ person Digital Marketing and SEO firm
  3. 3. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a We Conducted a Massive Study
  4. 4. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Query Sources
  5. 5. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Includes a Title 43,324 (25%) examples found
  6. 6. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Movie Result – Shows Tabs 1 of 2 types of tab results found
  7. 7. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Menu Result – Shows Tabs 2 of 2 types of tab results found
  8. 8. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Question Only Partially Answered 3,117 examples found
  9. 9. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Includes a Table 1,285 examples found
  10. 10. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Has Sliders 6,740 examples found
  11. 11. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Complete List Result With Link to Source 1,871 examples found All List Results include a link to the source
  12. 12. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Complete List, Partial Items, Link to Source 1,366 (82.1%) examples found
  13. 13. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Partial List - shows “more items” 799 (48%) examples found
  14. 14. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Rich Answer Box Plus a Sidebar 45,132 examples found
  15. 15. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Has a Form 5,356 examples found
  16. 16. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Includes A Chart 33 examples found
  17. 17. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Result is a Carousel 4,824 examples found
  18. 18. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Includes Link to Follow On Actions 172 examples found
  19. 19. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Image as Part of the Result 36,392 examples found
  20. 20. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Shows Related Items
  21. 21. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Is Google Providing Proper Attribution? 74.7% Do Include Attribution 25.3% Do Not Include Attribution
  22. 22. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Were the Answers Without Attribution Public Domain Info? Lyrics Were the Only Exception We Found We Reviewed 42,160 Items with No Attribution
  23. 23. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a The Story With Lyrics Lyrics are subject to copyright law I reached out to Google for comment, and here is what they said: "We only show the lyrics for songs for which we have the appropriate rights”
  24. 24. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a IMPACT ON PUBLISHERS
  25. 25. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Don’t Try to Make a Living on Public Domain Info
  26. 26. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Google May Also License Info Too
  27. 27. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Great If Your Site is Selected for a Partial Answer
  28. 28. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a Not so Great if You are Not!
  29. 29. searchmarketingexpo.com @stonetemple / +Eric Enge #SMX #11a eenge@stonetemple.com (508) 879-0950 www.stonetemple.com

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