What's in My SEO Toolbox by Brian Harnish


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Smx West 2014 Session #Smx #32C - What’S In My Seo Toolbox?Presentation What'S In My Seo Toolbox By Brian Harnish By Brian Harnish @Brianharnish Of The Reeves Law Group

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What's in My SEO Toolbox by Brian Harnish

  1. 1. What is in my SEO Toolbox? By Brian Harnish IT Specialist (SEO) The Reeves Law Group Rhea Drysdale (standing in) CEO, Outspoken Media
  2. 2. @Rhea & @BrianHarnish | #smx #32C What is in my SEO Toolbox?  It is important to observe the following when using SEO tools:  Select a tool that is going to help you become more productive. It is counter-productive to select a tool that causes you to perform more work.  Select a tool that helps you become more efficient.  Select a tool that is easy for you to learn.  Understand the concept of switch costs.
  3. 3. @Rhea & @BrianHarnish | #smx #32C Advanced Keyword Research: Google’s Keyword Planner  First, brainstorm your list.  It is necessary to step into the minds of your clients. Don’t just limit your search to your own industry jargon.  Go to Google, and type in your keywords.  Using the URL of the top results from your search, feed them into the Google keyword planner as its landing page.  Using the keyword planner, you can also add in Wikipedia pages as the landing page and exploit their keyword data.  Try other types of sites as the landing page and see what you get as keyword data. This can help you mine for dozens of varieties of information that will help you in your search for traffic driving keyword phrases.  Google will show you what it considers to be the best keywords to target for the home page and DN.
  4. 4. @Rhea & @BrianHarnish | #smx #32C Use only 2-3 phrases per page  Keyword stuffing is a thing of the past, and has been for a long time now.  Keyword density is a myth. Do not follow this often- repeated spam tactic erroneously.  Instead, concentrate on 2-3 phrases per page.  Oftentimes by doing this, you can obtain rankings for related terms as well.
  5. 5. @Rhea & @BrianHarnish | #smx #32C Tools For Doing Website Audits  Raven Tools Site Auditor  Screaming Frog
  6. 6. @Rhea & @BrianHarnish | #smx #32C Common Issues With Raven on Wordpress Sites  Using Raven to perform a Wordpress site audit  Issues can arise if you don’t set exclusions properly.  Improper exclusions cause you to run into false positives and other errors when using Raven as a site auditing tool.  To set proper exclusions, go to Site auditor > Tool Options > Customize Settings > Create New Exclusion.  For best results, use exclusions on Wordpress URLs that are most often associated with false positives, such as /category/*, /page/*, and /tags/*.
  7. 7. @Rhea & @BrianHarnish | #smx #32C Using Screaming Frog to perform Website Audits  While Screaming Frog is a paid tool, it is an extremely valuable paid tool. Screaming Frog is not just a site crawling tool. Screaming Frog excels at in-depth crawling and link auditing. In-depth features of Screaming Frog allow you to use it in many alternative ways.
  8. 8. @Rhea & @BrianHarnish | #smx #32C Other Uses for Screaming Frog Screaming Frog can be used to verify Google Webmaster Tools Crawl errors. You can check for errors within your sitemap. You can audit backlinks using Screaming Frog. You can also check whether or not a site migration was successful.
  9. 9. @Rhea & @BrianHarnish | #smx #32C How to Build Your Own Tools to Make Your SEO Job More Efficient  In addition to standard tools, there are other ways you can be creative and build your own tools for a wide variety of purposes.  You can outsource a tool programming project.  You can learn to use existing tools in different ways to speed up and make certain tasks more efficient.
  10. 10. @Rhea & @BrianHarnish | #smx #32C The Process of Building Your Own Tools
  11. 11. @Rhea & @BrianHarnish | #smx #32C Using Outlook and Excel to Export Leads Automatically  For example, using this thought process, I came up with a method of making lead reporting more efficient with macros.  Instead of spending hours (and sometimes days) manually sifting through data submitted through a contact form, you can automatically export it to an Excel spreadsheet in minutes. Most of the time, it’s seconds.  This is the kind of solution that will help speed up your projects and reporting, so that you can concentrate your SEO efforts on that which is more important.  This process is quite involved but once setup, it will shave hours off of your time. Check it out on my post on the moz.com blog which details how to set this up: http://moz.com/blog/automate-seo- reporting-export-leads-into-excel
  12. 12. @Rhea & @BrianHarnish | #smx #32C Tools for Link Research & Link Building  Moz.com Open Site Explorer  Majestic SEO  AHREFs  Cemper’s Link Research Tools Link Alerts for discovering your competitor’s recent backlinks
  13. 13. @Rhea & @BrianHarnish | #smx #32C Fast-Tracking Your Local SEO  Believe it or not, there are also tools that help you fast track your local SEO efforts.  They include:  LastPass (my personal favorite)  RoboForms  These tools allow you to quickly and efficiently fill out forms automatically without much effort.
  14. 14. @Rhea & @BrianHarnish | #smx #32C Using Scrape Box to Efficiently Automate SEO Tasks  For those who have heard of Scrape Box, you may think of it as a black hat automation tool. However, it is capable of so much more, including white hat research methods.  By using Scrape Box with its own proxy along with a VPN (Virtual Private Network) you can hide your identity while performing this research.  In addition, you can use Scrape Box as a tool for easily making your SEO reporting more efficient. You can report on rankings, perform advanced link research, and perform market research using Scrape Box.  The list of uses for Scrape Box is really limited only to your imagination and your abilities as an SEO.
  15. 15. @Rhea & @BrianHarnish | #smx #32C Resources And Links  Google keyword planner: https://adwords.google.com/ko/KeywordPlanner/Home  Raven Tools: http://www.raventools.com  Screaming Frog SEO Spider: http://www.screamingfrog.co.uk/seo-spider/  Open Site Explorer: http://www.opensiteexplorer.org/  Majestic SEO: http://www.majesticseo.com/  AHREFs: https://ahrefs.com/  CEMPER Link Research Tools: http://www.cemper.com/products/linkresearchtools/  LastPass: https://lastpass.com/  RoboForm: http://www.roboform.com/  Scrape Box: http://scrapebox.com/
  16. 16. @Rhea & @BrianHarnish | #smx #32C
  17. 17. @Rhea & @BrianHarnish | #smx #32C Thank you!! Brian Harnish Google Plus: https://plus.google.com/u/0/104634742075739192874/p osts LinkedIn: http://www.linkedin.com/profile/view?id=40366504