Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Shark Tank and Conversions from SEO Have in Common


Published on

From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Actionable Insights & Conversion Tactics For SEOs. PRESENTATION: What Shark Tank and Conversions from SEO Have in Common - Given by Lisa Williams , @seopollyanna - Sustainable Digital Marketing, President & Founder. #SMX #23C

Published in: Marketing
  • WONDERFUL JOB!.... STARTUPS...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit:
    Are you sure you want to  Yes  No
    Your message goes here

What Shark Tank and Conversions from SEO Have in Common

  2. @SEOPollyAnna #SMX #23C 1) Have a Great Product or Service
  3. @SEOPollyAnna #SMX #23C 2) Laser Focus Your Goals & Assets
  4. @SEOPollyAnna #SMX #23C Leverage content research -Search dialog box at landing page level -Pre Not Provided data -Forget keywords, think about categories & topics -PPC data -Competition -Question Mining 3) Think Outside of the Box
  5. @SEOPollyAnna #SMX #23C Difference Between Not Provided for Visits and Not Provided for Revenue
  6. @SEOPollyAnna #SMX #23C Think about SEO not as Search Engine Optimization but as: Search Experience Optimization Search isn't Just Search Engines
  7. @SEOPollyAnna #SMX #23C Know location of all campaign assets and how you can optimize them for a topic/category: -Landing pages -Posts -Video -PR -Product and other schema -Social sharing structured data SEO & Topical Assets
  8. @SEOPollyAnna #SMX #23C Shark - Duane Forrester - SEO & Usability
  9. @SEOPollyAnna #SMX #23C Shark - Marcus Tober - SEO & Mobile
  10. @SEOPollyAnna #SMX #23C Shark - Jonathan Colman - SEO & People
  11. @SEOPollyAnna #SMX #23C Scorecards -Model and build out your scorecard/dashboard before campaign launch -Use storytelling (numbers and words) -Case study illustration 4) Help Non-SEO's Understand
  12. @SEOPollyAnna #SMX #23C Help Them Understand Link Building
  13. @SEOPollyAnna #SMX #23C "Build a connection from a site where your target market lives, that's not 'link building' that's smart business, that's good marketing" Eric Ward Organic Link Building Isn't Going Anywhere
  14. @SEOPollyAnna #SMX #23C 5) Ask for Feedback & Advice
  15. @SEOPollyAnna #SMX #23C -About how you got them to a landing page? -About your landing page? -About the check out process? -About your social engagement? -About the links you acquire? What Would Your Customers Think?
  16. @SEOPollyAnna #SMX #23C 6) Think Like a Customer
  17. @SEOPollyAnna #SMX #23C 7) Agree on What Success Looks Like
  18. @SEOPollyAnna #SMX #23C 1) Have a great product or service 2) Laser focus your goals & assets 3) Think outside the box -SEO & Topical Assets -SEO & Usability -SEO & Mobile -SEO & People 4) Help non-SEO's understand 5) Ask for feedback & advice 6) Think like a customer 7) Agree on what success looks Takeaways for Conversion Tactics for SEO
  19. @SEOPollyAnna #SMX #23C