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What is Our Goal as Marketers?

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From the SMX East 2014 Conference in New York City, NY. SESSION: Conversion Rate Rockstars. PRESENTATION: What Is Our Goal As Marketers? - Given by Luke Summerfield, @SavvyLuke, Director of Inbound Marketing - Savvy Panda. #SMX #32C

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What is Our Goal as Marketers?

  1. 1. WHAT IS OURGOAL ASMARKETERS? #smx#32C @SavvyLuke
  2. 2. BEHAVIOR #smx#32C @SavvyLuke
  3. 3. #smx#32C @SavvyLuke
  4. 4. #smx#32C @SavvyLuke
  5. 5. #smx#32C @SavvyLuke
  6. 6. #smx#32C @SavvyLuke
  7. 7. #smx#32C @SavvyLuke #smx#32C @SavvyLuke
  8. 8. WHAT TRIGGERS BEHAVIOR? #smx#32C @SavvyLuke
  9. 9. WHERETOTEST CREATING VARIATIONS HOWTOTEST 1 2 3 #smx#32C @SavvyLuke
  10. 10. WHERETOTEST HOWTOTEST 1 2 3 #smx#32C @SavvyLuke CREATING VARIATIONS
  11. 11. #smx#32C @SavvyLuke
  12. 12. CONSCIOUS BRAIN •Rational Thought •Planning •Language •Facts and Figures •Statistics Neocortex #smx#32C @SavvyLuke
  13. 13. UNCONSCIOUS BRAIN •Emotions •Behaviors •Memories •Primal Urges #smx#32C @SavvyLuke
  14. 14. WHAT’S THE PROBLEM? #smx#32C @SavvyLuke
  15. 15. •User Testing •Focus Groups •Surveys •Feedback •Interviews #smx#32C @SavvyLuke
  16. 16. •Facts •Figures •Statistics •Features #smx#32C @SavvyLuke
  17. 17. http://www.flickr.com/photos/kalexanderson/5421517469/sizes/l/in/photolist- 9g5Gg8 #smx#32C @SavvyLuke
  18. 18. https://www.flickr.com/photos/re_birf/69485963/sizes/o/ #smx#32C @SavvyLuke
  19. 19. https://www.flickr.com/photos/arselectronica/4306147303 #smx#32C @SavvyLuke
  20. 20. BRAIN BASED MESSAGING #smx#32C @SavvyLuke
  21. 21. https://www.flickr.com/photos/marsdd/2986989396/ AUTHORITY •Testimonials / Case Studies •Awards •High profile clients •Partner with Authorities #smx#32C @SavvyLuke
  22. 22. #smx#32C @SavvyLuke
  23. 23. SOCIAL PROOF •Number of customers •Community Favorite •User Photos/Videos •Reviews / Ratings #smx#32C @SavvyLuke
  24. 24. #smx#32C @SavvyLuke
  25. 25. https://www.flickr.com/photos/kalexanderson/7188710942 RECIPROCITY •Content Offers •Thank You Page Offers #smx#32C @SavvyLuke
  26. 26. #smx#32C @SavvyLuke People Like Us https://www.flickr.com/photos/luanacreativa/236039273 Images / Video on site Testimonials
  27. 27. #smx#32C @SavvyLuke Learn More: http://bit.ly/PersonasRock
  28. 28. BRAIN BASED DESIGN #smx#32C @SavvyLuke
  29. 29. Reticular Activating System #smx#32C @SavvyLuke
  30. 30. https://www.flickr.com/photos/singapore2010/4919794649 #smx#32C @SavvyLuke
  31. 31. 77% Use multiple devices when watching TV #smx#32C @SavvyLuke
  32. 32. MOTION https://www.flickr.com/photos/denniswong/3309276218 •Show, don’t tell •JS Animation / Hover •Slide ups #smx#32C @SavvyLuke
  33. 33. #smx#32C @SavvyLuke
  34. 34. Videos / Photos #smx#32C @SavvyLuke
  35. 35. #smx#32C @SavvyLuke
  36. 36. Mirror Neurons #smx#32C @SavvyLuke
  37. 37. http://www.flickr.com/photos/andreanna/2707237270/sizes/l/ Place Them In •Show use & life after •Use emotion #smx#32C @SavvyLuke
  38. 38. #smx#32C @SavvyLuke
  39. 39. #smx#32C @SavvyLuke
  40. 40. Attractedto People https://www.flickr.com/photos/denniswong/3309276218 •Beautiful people / Babies •Individuals vs. Groups •Direction of Eyes #smx#32C @SavvyLuke
  41. 41. #smx#32C @SavvyLuke
  42. 42. #smx#32C @SavvyLuke
  43. 43. #smx#32C @SavvyLuke
  44. 44. https://www.flickr.com/photos/tza/3214197147 #smx#32C @SavvyLuke
  45. 45. WHERETOTEST HOWTOTEST 1 2 3 #smx#32C @SavvyLuke CREATING VARIATIONS
  46. 46. WHERETOTEST HOWTOTEST 1 2 3 #smx#32C @SavvyLuke CREATING VARIATIONS
  47. 47. bit.ly/BrainBundle Only 24 hours! No Sharing Links! [scarcity] [ambiguity] [social proof] [commitment] Luke Summerfield Luke@LukeSummerfield.com@SavvyLuke #smx#32C @SavvyLuke
  48. 48. Luke@LukeSummerfield.com @SavvyLuke bit.ly/BrainBundle

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