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What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: The Latest In Advanced Technical SEO. PRESENTATION: What Happens When Technical Geeks Get To Build The Sitemap? - Given by Patrick Stox, @patrickstox - IBM, SEO Specialist. #SMX #12A

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What Happens When Technical Geeks Get To Build The Sitemap By Patrick Stox

  1. 1. #SMX #12A @PatrickStox If You Build It, They Will Come. WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD THE SITEMAP?
  2. 2. #SMX #12A @PatrickStox
  3. 3. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys
  4. 4. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys Concepts + Entities
  5. 5. #SMX #12A @PatrickStox Machine Learning Natural Language Processing Toys Concepts + Entities FAIL
  6. 6. #SMX #12A @PatrickStox Search  Term     Part 1 Of 2
  7. 7. #SMX #12A @PatrickStox Search  Term   Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages     Part 1 Of 2
  8. 8. #SMX #12A @PatrickStox Search  Term   Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages     Co-­‐occurrence              Co-­‐occurrence            Co-­‐occurrence       Part 1 Of 2
  9. 9. #SMX #12A @PatrickStox Search  Term   Keyword  Relevance  +  Term  Frequency  from  Top  50  Pages     Co-­‐occurrence              Co-­‐occurrence            Co-­‐occurrence     Keyword  Relevance  +   Term  Frequency  from  Top  50  Pages   Keyword  Relevance  +   Term  Frequency  from  Top  50  Pages   Keyword  Relevance  +   Term  Frequency  from  Top  50  Pages       Part 1 Of 2
  10. 10. #SMX #12A @PatrickStox Silo Structure
  11. 11. #SMX #12A @PatrickStox Down The Rabbit Hole Every Topic, Every Subtopic
  12. 12. #SMX #12A @PatrickStox Tip Of The Iceberg Site Structure Pages
  13. 13. #SMX #12A @PatrickStox Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =     Part 2 Of 2
  14. 14. #SMX #12A @PatrickStox Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =     Keyword  Groups  With  Volume  =   Part 2 Of 2
  15. 15. #SMX #12A @PatrickStox Google  Autocomplete  Keywords  +  Search  Volume  +  Keyword  Groups  =     Keyword  Groups  With  Volume  =     Prioritized  Pages   Part 2 Of 2
  16. 16. #SMX #12A @PatrickStox
  17. 17. #SMX #12A @PatrickStox Let’s Take A Silo
  18. 18. #SMX #12A @PatrickStox A Silo With Subpages
  19. 19. #SMX #12A @PatrickStox Take One
  20. 20. #SMX #12A @PatrickStox Product A How To (170) Warranty (90) VS (40) Pricing (70) Product A VS Competitor 1 (20) Product A VS Competitor 2 (20) Product A VS Competitor 3 (0) Product A Price (10) Product A Cost (20) Cost of Product A (40) How To Use Product A (100) How To Use Product A To Do XZY (20) How To Do ABC in Product A (50) Product A Warranty (50) Product A Lifetime Warranty (20) Does Product A Have A Warranty? (10) How Long Is Product A’s Warranty? (10)
  21. 21. #SMX #12A @PatrickStox SEO  >     Content  Marketing  >     Content  Strategy  >     Editorial  Calendar  >     How  To  Create  An  Editorial  Calendar   A Real Example
  22. 22. #SMX #12A @PatrickStox
  23. 23. #SMX #12A @PatrickStox A Silo With Subpages
  24. 24. #SMX #12A @PatrickStox Watch  Out  For  Trash     And  Terms  Already  Used!   SEO Part 1 Keyword Relevance relevance   text   0.964978   SEO  consulting  services   0.943662   link  building   0.919708   search  engine  optimization   0.803406   on-­‐page  optimization   0.799355   search  marketing   0.772697   SEO  strategy  development   0.768355   development  team   0.73965   link  development  strategy   0.692796   common  sense  strategy   0.692516   engine  optimization   services   0.683752   search  marketing  success   0.675992   search  marketing  industry   0.674002   Link  building  audit  
  25. 25. #SMX #12A @PatrickStox SEO Part 1 Term Frequency Keyword   Occurrences   #  of   Sites   2  Keyword  Phrase   Occurrences   #  of   Sites   3  Keyword  Phrase   Occurrences   #  of   Sites   seo   1893   46   search  engine   489   40   search  engine  op4miza4on   157   28   search   1487   44   search  engines   275   30   search  engine  rankings   17   12   content   1001   40   engine  op4miza4on   158   28   major  search  engines   13   8   site   750   40   social  media   253   27   terms  of  service   11   8   engine   496   40   link  building   99   22   search  engines  google   8   8   marke4ng   905   37   content  marke4ng   141   19   social  media  marke4ng   21   7   google   1429   36   online  marke4ng   69   15   search  engine  marke4ng   15   7   contact   91   36   google  search   58   12   search  engines  work   7   7   website   614   35   search  marke4ng   38   12   search  engine  op4misa4on   16   6   web   474   34   organic  search   21   12   piece  of  content   13   6  
  26. 26. #SMX #12A @PatrickStox Content Marketing Part 1
  27. 27. #SMX #12A @PatrickStox Content Strategy Part 1
  28. 28. #SMX #12A @PatrickStox Editorial Calendar Part 2 Create  Editorial  Calendar   30   Editorial  Calendar  Best   60   Editorial  Calendar  Blog   80   Editorial  Calendar  Content   40   Editorial  Calendar  Example   120   Editorial  Calendar  Excel   30   Editorial  Calendar  Free   30   Editorial  Calendar  Ideas   10   Editorial  Calendar  Magazine   1310   Editorial  Calendar  Media   180   Editorial  Calendar  Online   30   Editorial  Calendar  Sample   40   Editorial  Calendar  Software   220   Editorial  Calendar  Template   2160   Editorial  Calendar  Wordpress   220     Editorial  Calendar   Best   best  editorial  calendar   50   best  practices  for  editorial  calendar   0   editorial  calendar  best  practices   10   Editorial  Calendar   Best  Total   60   Create  Editorial   Calendar   create  editorial  calendar   20   how  to  create  an  editorial  calendar  for   social  media   10   how  to  create  an  editorial  calendar  using   trello   0   Create  Editorial   Calendar  Total   30  
  29. 29. #SMX #12A @PatrickStox Editorial Calendar Software (220) WordPress (220) Create (30) Example (120) Create Editorial Calendar (20) How To Create An Editorial Calendar For Social Media (10) Editorial Calendar Example (110) Example of Editorial Calendar (10) Best Editorial Calendar Software (10) Editorial Calendar Software (210) Editorial Calendar For WordPress (20) Editorial Calendar WordPress (140) Editorial Calendar WordPress Plugin (10) WordPress Editorial Calendar Plugin (50) Editorial Calendar Part 2
  30. 30. #SMX #12A @PatrickStox What Can You Do With This Information?
  31. 31. #SMX #12A @PatrickStox Build  An  Amazing  Sitemap   What Can You Do With This Information?
  32. 32. #SMX #12A @PatrickStox Every  Topic   Every  Question   What Can You Do With This Information?
  33. 33. #SMX #12A @PatrickStox Semantics   What Can You Do With This Information?
  34. 34. #SMX #12A @PatrickStox Evergreen  Content  Strategy   What Can You Do With This Information?
  35. 35. #SMX #12A @PatrickStox PPC   What Can You Do With This Information?
  36. 36. #SMX #12A @PatrickStox SEE YOU AT THE NEXT #SMX THANK YOU!

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