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Title	
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Title	
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Segue	
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SubXtle	
  
Segue	
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SubXtle	
  
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QuesXons?	
  
Thank	
  you	
  
What Happened? By Jessica Bowman
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What Happened? By Jessica Bowman

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From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: A Foolproof Model For Communicating SEO Objectives & Priorities. PRESENTATION: What Happened? - Given by Jessica Bowman, @jessicabowman - SEOinhouse.com, Founder. #SMX #12A2

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What Happened? By Jessica Bowman

  1. 1. 1   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman What happened?
  2. 2. 2   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Insert  story  telling  pics  
  3. 3. 3   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Gap Analysis Explains What Happened
  4. 4. 4   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SM
  5. 5. 5   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved. SEO Tactics & strategies
  6. 6. 6   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies © 2014 SEOinhouse.com. All rights reserved.
  7. 7. 7   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies Crawl & Indexing © 2014 SEOinhouse.com. All rights reserved.
  8. 8. 8   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies Crawl & Indexing Content © 2014 SEOinhouse.com. All rights reserved.
  9. 9. 9   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies Crawl & Indexing Content Internal Links © 2014 SEOinhouse.com. All rights reserved.
  10. 10. 10   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies Crawl & Indexing Content External Links & Mentions Internal Links © 2014 SEOinhouse.com. All rights reserved.
  11. 11. 11   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies Crawl & Indexing Content External Links & Mentions Social Activity Internal Links © 2014 SEOinhouse.com. All rights reserved.
  12. 12. 12   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO OperationsSEO Tactics & strategies User Experience Crawl & Indexing Content External Links & Mentions Social Activity Internal Links © 2014 SEOinhouse.com. All rights reserved.
  13. 13. 13   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO Operations SEO Team SEO Tactics & strategies User Experience Crawl & Indexing Content External Links & Mentions Social Activity Internal Links © 2014 SEOinhouse.com. All rights reserved.
  14. 14. 14   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO Operations SEO Team Non-SEO Teams SEO Tactics & strategies User Experience Crawl & Indexing Content External Links & Mentions Social Activity Internal Links © 2014 SEOinhouse.com. All rights reserved.
  15. 15. 15   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO Operations SEO Team Non-SEO Teams Processes SEO Tactics & strategies User Experience Crawl & Indexing Content External Links & Mentions Social Activity Internal Links © 2014 SEOinhouse.com. All rights reserved.
  16. 16. 16   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SEO Operations SEO Team Non-SEO Teams Processes SEO Tactics & strategies User Experience Crawl & Indexing Content External Links & Mentions Social Activity Internal Links Metrics © 2014 SEOinhouse.com. All rights reserved.
  17. 17. 17   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SM
  18. 18. 18   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman What happened?
  19. 19. 19   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SUPER SIMPLE Strategy Gap Analysis
  20. 20. 20   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  21. 21. 21   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SM
  22. 22. 22   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman One-Slide Explanation SEO Strategy Scorecard
  23. 23. 23   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  24. 24. 24   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  25. 25. 25   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  26. 26. 26   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  27. 27. 27   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  28. 28. 28   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman SM
  29. 29. 29   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  30. 30. 30   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  31. 31. 31   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  32. 32. 32   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  33. 33. 33   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  34. 34. 34   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved.
  35. 35. 35   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman The HARDEST Part ©2014SEOinhouse.com.Allrightsreserved.
  36. 36. 36   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman ©2014SEOinhouse.com.Allrightsreserved. Check out Searchmetrics’ SEO Page Forecasting
  37. 37. 37   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  38. 38. 38   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman © 2014 SEOinhouse.com. All rights reserved.
  39. 39. 39   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman What happened?
  40. 40. 40   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Yessss!!!
  41. 41. 41   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman
  42. 42. 42   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Visit the booth for the templates
  43. 43. 43   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman THANK  YOU!         Join  us  @SMX  East     NEW  YORK  CITY   Sept.  29th  –  Oct.  1st  2015    
  44. 44. ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   Title  of  PresentaXon   SubXtle  of  PresentaXon   Presenter  2  Name   Title   Company   Presenter  1  Name   Title   Company  
  45. 45. ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   Title  of  PresentaXon   SubXtle  of  PresentaXon   Presenter  2  Name   Title   Company   Presenter  1  Name   Title   Company  
  46. 46. 46   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Contents   1  SecXon  One   2  SecXon  Two   3  SecXon  Three   4  SecXon  Four   5  SecXon  Five   6  SecXon  Six  
  47. 47. Segue  Slide   SubXtle  
  48. 48. Segue  Slide—Alternate   SubXtle  
  49. 49. 50   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Headline—Calibri  24  Point  Bold     •  Headlines  should  always  be  in  Title  Case   •  Keep  text  points  short,  to  one  line  if  at  all  possible   •  Level  1  bullet  point  —  Calibri  20  point  font   -­‐  Level  2  bullet  point  —  Calibri  18  point  font   -­‐  Level  3  bullet  point  —  Calibri  16  point  font   Note:  This  is  an  example  of  a  note.  You  can  copy  this  text  box  and  paste  it  into  your  slide.  
  50. 50. 51   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two  Columns,  Text/Image   •  Lorem  ipsum  dolor  sit   amet,  consectetur   adipiscing  elit.     •  Phasellus  justo  purus,   loborXs  a  nisi  nec,   mollis  aliquam  arcu.     •  Mauris  ipsum  neque,   trisXque  in  dui  eget,   vesXbulum  preXum   erat.  
  51. 51. 52   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two  Columns,  Image/Text   •  Curabitur  bibendum   arcu  sit  amet  quam   molesXe  interdum.     •  Morbi  eleifend  at  felis   sit  amet  feugiat.     •  Cras  eu  mauris  dolor.   Cras  libero  purus,   sodales  in  purus  at,   luctus  interdum  ante.    
  52. 52. 53   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two-­‐column  VerXcal  Half,  Image/Text   •  In  lorem  ante,  sagifs  sit  amet   volutpat  vitae,  ultricies  non  leo.     -­‐  Nunc  Xncidunt,  ligula  eget  volutpat   bibendum,  eros  purus  trisXque  .     -­‐  Morbi  finibus  nec  libero  feugiat   consequat.  Nunc  aliquam  auctor   justo  ac  faucibus.     •  Lorem,  eget  maximus  lorem  est   quis  neque.   •  Pellentesque  volutpat  metus  a   nibh  varius  efficitur.  
  53. 53. 54   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two-­‐column  VerXcal  Half,  Text/Image   •  In  lorem  ante,  sagifs  sit  amet   volutpat  vitae,  ultricies  non  leo.     -­‐  Nunc  Xncidunt,  ligula  eget  volutpat   bibendum,  eros  purus  trisXque  .     -­‐  Morbi  finibus  nec  libero  feugiat   consequat.  Nunc  aliquam  auctor   justo  ac  faucibus.     •  Lorem,  eget  maximus  lorem  est   quis  neque.   •  Pellentesque  volutpat  metus  a   nibh  varius  efficitur.  
  54. 54. 55   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Top  Horizontal  Half   •  Curabitur  luctus  vel  dui  ut  convallis.     -­‐  Maecenas  libero  purus,  iaculis  et   urna  eget,  laoreet  congue  eros.     -­‐  Proin  sapien  nunc,  scelerisque  sit  amet   dictum  consectetur,  ultricies  sed  sem.   •  EXam  nec  mi  ornare  leo  imperdiet   bibendum  ut  sed  massa.   •  Aliquam  erat  volutpat  preXum   porta  vitae  
  55. 55. 56   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Bojom  Horizontal  Half   •  Curabitur  luctus  vel  dui  ut  convallis.     -­‐  Maecenas  libero  purus,  iaculis  et   urna  eget,  laoreet  congue  eros.     -­‐  Proin  sapien  nunc,  scelerisque  sit  amet   dictum  consectetur,  ultricies  sed  sem.     •  EXam  nec  mi  ornare  leo  imperdiet   bibendum  ut  sed  massa.   •  Aliquam  erat  volutpat  preXum   porta  vitae.  
  56. 56. 57   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two-­‐Column  Text   •  Nullam  non  lacus  magna.   •  Pellentesque  mafs  nisl  quis  enim   euismod,  non  venenaXs  ante   pharetra.  Nulla  facilisi.     -­‐  Integer  vel  mi  eget  diam  aliquet   varius   -­‐  Nullam  et  accumsan  erat,  ac  trisXque   est  sagifs     •  In  nibh  nulla,  rhoncus  ut  ex  sed,   varius  semper  urna.   •  In  lorem  ante,  sagifs  sit  amet   volutpat  vitae,  ultricies  non  leo.     •  Nunc  Xncidunt,  ligula  eget  volutpat   bibendum,  eros  purus  trisXque   lorem,  eget  maximus  lorem  est     quis  neque.     •  Morbi  finibus  nec  libero  feugiat   consequat.  Nunc  aliquam  auctor   justo  ac  faucibus.    
  57. 57. 58   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Two-­‐Column  List   •  Auris  vulputate  arcu  et  cursus   malesuada.  Donec  congue  enim     et  massa  rhoncus  gravida.     -­‐  EXam  faucibus  leo  vel  dignissim   sodales  mollis   -­‐  Sed  facilisis  sit  amet  ipsum     egestas  pulvinar   •  Donec  leo  quam,  luctus  preXum   porta  vitae,  varius  ac  est.   •  Nullam  fringilla  a  velit  vel  eleifend.     -­‐  EXam  vitae  orci  sed  mauris   accumsan  placerat   •  Quisque  sodales  malesuada  nunc,   quis  cursus  dolor  trisXque  tempor.     •  Duis  ut  imperdiet  est,  pulvinar   rhoncus  neque.   List  One   List  Two  
  58. 58. 59   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—List  with  Categories   CATEGORY  1   Aenean  ligula  ligula,  viverra  at  trisXque  at,     mollis  sit  amet  massa.     CATEGORY  2   Duis  at  diam  sit  amet  urna  interdum  dignissim.     CATEGORY  3   Curabitur  lacinia,  elit  venenaXs  convallis  dapibus,  enim  diam   commodo  mauris,  nec  sollicitudin  tellus  ex  id  felis.    
  59. 59. 60   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Column  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0   1   2   3   4   5   6   Category  1   Category  2   Category  3   Category  4   Series  1   Series  2   Series  3   Series  4   Series  5  
  60. 60. 61   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Stacked  Column  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0   2   4   6   8   10   12   14   16   18   20   Category  1   Category  2   Category  3   Category  4   Series  5   Series  4   Series  3   Series  2   Series  1  
  61. 61. 62   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—100%  Stacked  Column  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Category  1   Category  2   Category  3   Category  4   Series  5   Series  4   Series  3   Series  2   Series  1  
  62. 62. 63   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Clustered  Bar  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0   1   2   3   4   5   6   Category  1   Category  2   Category  3   Category  4   Series  5   Series  4   Series  3   Series  2   Series  1  
  63. 63. 64   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Stacked  Bar  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0   2   4   6   8   10   12   14   16   18   20   Category  1   Category  2   Category  3   Category  4   Series  1   Series  2   Series  3   Series  4   Series  5  
  64. 64. 65   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—100%  Stacked  Bar  Chart   4.3   2.5   3.5   4.5   2.4   4.4   1.8   2.8   2   2   3   5   3.8   5   2   2.6   5.3   4   1.5   3   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Category  1   Category  2   Category  3   Category  4   Series  1   Series  2   Series  3   Series  4   Series  5  
  65. 65. 66   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Marked  Line  Chart   0   1   2   3   4   5   6   Category  1   Category  2   Category  3   Category  4   Series  1   Series  2   Series  3   Series  4   Series  5  
  66. 66. 67   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Stacked  Marked  Line  Chart   0   2   4   6   8   10   12   14   16   18   20   Category  1   Category  2   Category  3   Category  4   Series  1   Series  2   Series  3   Series  4   Series  5  
  67. 67. 68   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Pie  Chart   60%  20%   5%   5%   10%   Category  1   Category  2   Category  3   Category  4   Category  5  
  68. 68. 69   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Doughnut  Chart   60%  20%   5%   5%   10%   Category  1   Category  2   Category  3   Category  4   Category  5  
  69. 69. 70   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Table   Column  Title   Column  Title   Column  Title   Column  Title   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX   XX  
  70. 70. 71   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Comparison  Table   Column  Title   Column  Title   Column  Title   Row  Title   XX   XX   XX   Row  Title   XX   XX   XX   Row  Title   XX   XX   XX   Row  Title   XX   XX   XX   Row  Title   XX   XX   XX   Table  Xtle  or  slide  subXtle  
  71. 71. 72   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Color  Paleje   Header/Xtle   Subtle   Body  Highlight   Body   Typography   Color  Paleje   These  are  the  colors  that  the  chart  and  table     will  default  to,  from  leo  to  right.  More  than  six   categories  in  a  chart  will  cause  the  colors  to   automaXcally  adjust  to  different  shades  of  these   six  colors.   R  104   G  102   B  99   R  96   G  198   B  89   R  81   G  181   B  224   R  243   G  138   B  0   R  204   G  45   B  48   R  45   G  41   B  38   R  255   G  255   B  255   R  127   G  86   B  197   R  247   G  206   B  60  
  72. 72. 73   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman How  to  Use  the  Grid   •  The  grid  is  to  be  used  as  a  guide  for  layout   -­‐  Images  don’t  have  to  match  dimensions  exactly—this  is  a  guide   •  You  can  copy/paste  the  grid  onto  any  slide  to  help  arrange     and  align  elements,  then  delete  it  when  you’re  done   -­‐  To  select  the  grid,  click  on  any  of  the  red  lines  outside  the  margin  
  73. 73. 74   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Layout  Grid   Red  lines  indicate  safe  area  —   all  text  and  images  should  stay   within  this  boundary  Dark  gray  lines   indicate  thirds   Blue  lines   indicate  halves  
  74. 74. 75   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Grid  Usage   •  In  lorem  ante,  sagifs     sit  amet  volutpat  vitae,   ultricies  non  leo.     •  Nunc  Xncidunt,  ligula   eget  volutpat   bibendum,  eros  purus   trisXque  lorem,  eget   maximus  lorem  est  quis   neque.     •  Morbi  finibus  nec  libero   feugiat  consequat.  
  75. 75. 76   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Timeline   Q1   Q2   Q3   Q4   Mauris  vulputate  arcu  et   cursus  malesuada  mauris   accumsan  placerat.   EXam  faucibus  leo  vel   dignissim  mollis  sodales   malesuada  nunc.   Sed  facilisis  sit  amet   ipsum  egestas  pulvinar   dolor  trisXque  tempor.     Donec  leo  quam,   luctus  preXum  porta   vitae,  varius  ac  est.     MAURIS  VULPUTATE ETIAM  FAUCIBUS SED  FACILISIS   DONEC  LEO  
  76. 76. 77   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Devices   Resize  as  needed    
  77. 77. 78   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Screen  Shot  
  78. 78. 79   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Sample—Screen  Shot,  No  Device  
  79. 79. 80   ©  Searchmetrics  Inc.  All  rights  reserved.  Do  not  distribute  without  permission.   #SMX #XXa @JessicaBowman Icon  Examples  
  80. 80. QuesXons?  
  81. 81. Thank  you  

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