Ric Dragon @RicDragon
Twitter for Business
with Ric Dragon
author of Social Marketology, CEO of DragonSearch
2007
Re-create this so that it’s dynamic
over powerpoint slides – and can
talk about each section!
Me
Tweet
You follow
Follower...
Re-create this so that it’s dynamic
over powerpoint slides – and can
talk about each section!
@
Connect
Me
#
Discover
Adve...
Anatomy of a Tweet
Name
Anatomy of a Tweet
Username
Usernames…
• Upper/lowercase, numbers,
and underscores…
• How that’s different than
Display name
• Real name or handle?
Us...
Anatomy of a Tweet
Hashtag
Anatomy of a Tweet
Mention
Anatomy of a Tweet
Shortened URL
Anatomy of a Tweet
“via” or “by”
Anatomy of a Tweet
reply
Anatomy of a Tweet
Anatomy of a Tweet
retweet
Anatomy of a Tweet - Retweets
Anatomy of a Tweet
Favorite
Anatomy of a Tweet - Favorite
Anatomy of a Tweet
More
Usernames…
User Names
Usernames…
@ Connect
Usernames…
The art of tweeting
Usernames…
The art of tweeting
Usernames…
“Best Practices”
1.More @ Tweets!
2.If you start a tweet with “@”
3.Don’t automate
4.Add value in what you twee...
Usernames…
Why Lists?
1. Use Twitter lists to connect with
influencers
2. Consider the story that your list
of lists is te...
tweetup
word of the day: March 15, 2009
A group of friends on Twitter (social
network) that are planning to meet
up. A req...
TweetChats
• #Blogchat for instance
• Create your own
• Twitterchat list
• Etiquette
• Summary posts and recaps
Twitter Ch...
Twitter Chat Etiquette
• Stay on topic
• Number your answers
• Don’t self-promote unless...
• RT with attribution
• If lat...
Bring it offline
Participate in
conversations
Really
connect with
individuals
Become a
part of your
communities
Engage in
...
A Virtuous Cycle
Q&A
Ric Dragon,
DragonSearch
dragon@dragonsearch.net
Twitter: @ricdragon
text your email address to:
845-377-5162 for template...
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
Using Twitter for Business - SMX Social Media Bootcamp March 2014
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Using Twitter for Business - SMX Social Media Bootcamp March 2014

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #14C - Twitter For Business Presentation By Ric Dragon @Ricdragon Of Dragon Search

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Using Twitter for Business - SMX Social Media Bootcamp March 2014

  1. 1. Ric Dragon @RicDragon Twitter for Business with Ric Dragon author of Social Marketology, CEO of DragonSearch
  2. 2. 2007
  3. 3. Re-create this so that it’s dynamic over powerpoint slides – and can talk about each section! Me Tweet You follow Followers Lists Profile
  4. 4. Re-create this so that it’s dynamic over powerpoint slides – and can talk about each section! @ Connect Me # Discover Advertising!
  5. 5. Anatomy of a Tweet Name
  6. 6. Anatomy of a Tweet Username
  7. 7. Usernames… • Upper/lowercase, numbers, and underscores… • How that’s different than Display name • Real name or handle? User Names
  8. 8. Anatomy of a Tweet Hashtag
  9. 9. Anatomy of a Tweet Mention
  10. 10. Anatomy of a Tweet Shortened URL
  11. 11. Anatomy of a Tweet “via” or “by”
  12. 12. Anatomy of a Tweet reply
  13. 13. Anatomy of a Tweet
  14. 14. Anatomy of a Tweet retweet
  15. 15. Anatomy of a Tweet - Retweets
  16. 16. Anatomy of a Tweet Favorite
  17. 17. Anatomy of a Tweet - Favorite
  18. 18. Anatomy of a Tweet More
  19. 19. Usernames… User Names
  20. 20. Usernames… @ Connect
  21. 21. Usernames… The art of tweeting
  22. 22. Usernames… The art of tweeting
  23. 23. Usernames… “Best Practices” 1.More @ Tweets! 2.If you start a tweet with “@” 3.Don’t automate 4.Add value in what you tweet 5.Leave room for retweets
  24. 24. Usernames… Why Lists? 1. Use Twitter lists to connect with influencers 2. Consider the story that your list of lists is telling 3. Subscribe to lists that list you
  25. 25. tweetup word of the day: March 15, 2009 A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.
  26. 26. TweetChats • #Blogchat for instance • Create your own • Twitterchat list • Etiquette • Summary posts and recaps Twitter Chats
  27. 27. Twitter Chat Etiquette • Stay on topic • Number your answers • Don’t self-promote unless... • RT with attribution • If late, don’t ask “what’s the topic?” • Say THANK YOU Twitter Chat Etiquette
  28. 28. Bring it offline Participate in conversations Really connect with individuals Become a part of your communities Engage in community for ½ every day Help 5 people out per day Join 3 Twitter Chats each week Host Meet-ups Making BUSINESS $$$$$$$$
  29. 29. A Virtuous Cycle
  30. 30. Q&A
  31. 31. Ric Dragon, DragonSearch dragon@dragonsearch.net Twitter: @ricdragon text your email address to: 845-377-5162 for templates Thank You!

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