Presented by
Debra Mastaler
Alliance-Link.com
@debramastaler
Using Influencers
Top Social Tactics For Search Marketers
#SM...
80% of the comments, tweets and postings created on social media last year
were done (on a reoccurring basis) by 6% of its...
Three types of influencers
People Personalities Business
Copyright Alliance-Link.com
@debramastaler #SMX
 …use influencers to promote
our products?
 Blackmail & bribery (j/k)
 Competitive activity
 …tap influencers to promo...
 Bloggers
 Journalists
 Experts
 Advocates
 Reviewers
 Columnists
People To Tap And Use
Movers
and
shakers
Trust
Cre...
Find the blogs, find the bloggers…
Nice reach!
Copyright Alliance-Link.com
@debramastaler #SMX
 Google Blog Directory Alltop
Find the blogs…find the bloggers
Copyright Alliance-Link.com
@debramastaler #SMX
Find the blogs, check the bloggers
 Real person?
 Audience engagement
 Reach
 Frequency
 Topic relevance
Copyright Al...
Look for quality domains and
strong backlink profiles
Check for tweet reach
and frequency
Check behind the blogs…
Copyrigh...
Copyright Alliance-Link.com
Size does not always relate to influence.
Having a lot of followers or Likes does not mean an ...
Free
Back to looking for bloggers
Copyright Alliance-Link.com
@debramastaler #SMX
Free &
Subscription
Paid
Copyright Alliance-Link.com
@debramastaler #SMX
Free
Social Mention monitors 100+ social
media properties directly including:
Twitter, Facebook, YouTube, Digg,
Google etc...
Subscription
Copyright Alliance-Link.com
assign people an influence score
Google Communities
Free
Copyright Alliance-Link.com
Free
Copyright Alliance-Link.com
@debramastaler #SMX
(Vetting tool)
Tells you how many times his content has been shared and by whom.
The guy’s name
The guy’s name
Looking for...
Comments are icebreakers
Free Copyright Alliance-Link.com
@debramastaler #SMX
 No business profiles on Quora
 Quora results display in Bing
social sidebar

Looking for influencers on Quora
Copyrigh...
 Piqora – identifies most influential
pinners and your brand advocates
 Pinbooster – compensates
popular pinners to endo...
Muck Rack lists thousands of
journalists on Twitter, Facebook,
Tumblr, Quora, Google+,
LinkedIn and more
Finding Journalis...
 An expert:
 Academic credentials
 Actively practicing
 Blogging/writing secondary
 Professional affiliations
 Somet...
Expert Reviewers
(use review sites to find influencers)
Copyright Alliance-Link.com
@debramastaler #SMX
 Align yourself with credible allies.
 Use popular social networks partnered with search engines to find
movers and shak...
Thank you 
Copyright Alliance-Link.com
Debra Mastaler
Link Building Consultations
Content Promotion-Influencer Research
w...
Copyright Alliance-Link.com
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Using Influencers: Top Social Tactics for Search Marketers by Debra Mastaler

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From SMX East 2013: Using influencers: Top Social Tactics for Search Marketers by Debra Mastaler #SMX #21A

Published in: Business, Technology

Using Influencers: Top Social Tactics for Search Marketers by Debra Mastaler

  1. Presented by Debra Mastaler Alliance-Link.com @debramastaler Using Influencers Top Social Tactics For Search Marketers #SMX #21A Copyright Alliance-Link.com
  2. 80% of the comments, tweets and postings created on social media last year were done (on a reoccurring basis) by 6% of its users ( v i a K l o u t ) Copyright Alliance-Link.com
  3. Three types of influencers People Personalities Business Copyright Alliance-Link.com @debramastaler #SMX
  4.  …use influencers to promote our products?  Blackmail & bribery (j/k)  Competitive activity  …tap influencers to promote our products?  Be really awesome  Pay them  Reciprocate How do we: Copyright Alliance-Link.com @debramastaler #SMX
  5.  Bloggers  Journalists  Experts  Advocates  Reviewers  Columnists People To Tap And Use Movers and shakers Trust Credibility Expertise Have access to your target market Copyright Alliance-Link.com @debramastaler #SMX
  6. Find the blogs, find the bloggers… Nice reach! Copyright Alliance-Link.com @debramastaler #SMX
  7.  Google Blog Directory Alltop Find the blogs…find the bloggers Copyright Alliance-Link.com @debramastaler #SMX
  8. Find the blogs, check the bloggers  Real person?  Audience engagement  Reach  Frequency  Topic relevance Copyright Alliance-Link.com @debramastaler #SMX
  9. Look for quality domains and strong backlink profiles Check for tweet reach and frequency Check behind the blogs… Copyright Alliance-Link.com @debramastaler #SMX
  10. Copyright Alliance-Link.com Size does not always relate to influence. Having a lot of followers or Likes does not mean an influencer can sway or influence people to do anything. Pay attention to what content generates the most comments and shares. Measuring Social Influence @debramastaler #SMX
  11. Free Back to looking for bloggers Copyright Alliance-Link.com @debramastaler #SMX
  12. Free & Subscription Paid Copyright Alliance-Link.com @debramastaler #SMX
  13. Free Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, YouTube, Digg, Google etc. Has alert service Copyright Alliance-Link.com
  14. Subscription Copyright Alliance-Link.com assign people an influence score
  15. Google Communities Free Copyright Alliance-Link.com
  16. Free Copyright Alliance-Link.com @debramastaler #SMX
  17. (Vetting tool) Tells you how many times his content has been shared and by whom. The guy’s name The guy’s name Looking for Influencers
  18. Comments are icebreakers Free Copyright Alliance-Link.com @debramastaler #SMX
  19.  No business profiles on Quora  Quora results display in Bing social sidebar  Looking for influencers on Quora Copyright Alliance-Link.com @debramastaler #SMX
  20.  Piqora – identifies most influential pinners and your brand advocates  Pinbooster – compensates popular pinners to endorse your board on Pinterest. Commercial tools  PinAlerts  Pinalytics – sorts by board and # of pins  Pinterest Search Free tools Looking for influencers on Copyright Alliance-Link.com @debramastaler #SMX
  21. Muck Rack lists thousands of journalists on Twitter, Facebook, Tumblr, Quora, Google+, LinkedIn and more Finding Journalists Press Pass (wwww.presspass.me) FreeCommercial Copyright Alliance-Link.com @debramastaler #SMX
  22.  An expert:  Academic credentials  Actively practicing  Blogging/writing secondary  Professional affiliations  Sometimes used in litigation  Usually compensated Find And Use Experts For More “Advanced” Writing  Sources to find experts:  LinkedIn  Meetup.com  Expert witness directories  Google Scholar/Books  Association boards Copyright Alliance-Link.com @debramastaler #SMX
  23. Expert Reviewers (use review sites to find influencers) Copyright Alliance-Link.com @debramastaler #SMX
  24.  Align yourself with credible allies.  Use popular social networks partnered with search engines to find movers and shakers.  Invest in experts for in-depth content.  Actively follow journalists on Twitter.  Use comments as icebreakers when approaching influencers. Takeaways: Copyright Alliance-Link.com @debramastaler #SMX
  25. Thank you  Copyright Alliance-Link.com Debra Mastaler Link Building Consultations Content Promotion-Influencer Research www.alliance-link.com www.linkspiel.com (blog) debra@alliance-link.com
  26. Copyright Alliance-Link.com

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