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Tuning In To Tumblr Don't Sleep On This Social Powerhouse By Kevin Shively

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Tuning In To Tumblr. PRESENTATION: Tuning In To Tumblr: Don't Sleep On This Social Powerhouse - Given by Kevin Shively, @KevinSaysThings of @SimplyMeasured. #SMX #22A3

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Tuning In To Tumblr Don't Sleep On This Social Powerhouse By Kevin Shively

  1. 1. Tuning Into Tumblr: Don’t Sleep on This Social Powerhouse Kevin Shively Sr. Content Marketing Manager Simply Measured @kevinsaysthings #SMX #22A3
  2. 2. 1. A Quick History of Tumblr 2. What Tumblr Looks Like Today 3. Why Marketers Should Care About Tumblr 4. How Tumblr Enables Marketers 5. 10 Tips and Tricks for Using Tumblr 6. Q&A © 2014 Simply Measured, Inc Agenda #SMX #22A3 @KevinSaysThings
  3. 3. Tumblr founded by David Karp in 2007. Aer two weeks, Tumblr has 75,000 ac]ve users. Tumblr acquires TumblereZe and launches first iPhone app in 2009. Tumblr reaches 1 billion posts in 2010. Tumblr launches first major ad campaign with Adidas in 2012. Yahoo acquires Tumblr for $1.1 billion in 2013. a short history of
  4. 4. Tumblr Today • 209.9 million blogs • 95.3 billion posts • Ads are part of the Yahoo adver]sing network • Just launched video ads • Expected to generate over $100M in 2015
  5. 5. © 2014 #SMX #22A3 @KevinSaysThings Simply Measured, Inc As a marketer, why do I care about Tumblr? “As a crea;ve canvas, Tumblr empowers brands to tell their story unconstrained by text or cookie-­‐cuFer pages.” -­‐Marissa Mayer, CEO of Yahoo
  6. 6. © 2014 Simply Measured, Inc As a marketer, why do I care about Tumblr? More than 75% of Tumblr users are under 34. Desktop usage accounts for 54% of Tumblr usage. -­‐ Business Insider #SMX #22A3 @KevinSaysThings
  7. 7. © 2014 Simply Measured, Inc As a marketer, why do I care about Tumblr? Tumblr users spend 14 minutes on the network per visit, longer than any other major social network in the U.S. • A #SMX #22A3 @KevinSaysThings mul]-­‐media experience • Entertainment & Expression • Crea]ve Content
  8. 8. “It's something to do before checking your email, it's a chance to go and see stuff you enjoy, let's you escape from the real world.” -­‐ David Karp, Founder and CEO of Tumblr
  9. 9. Longevity A Q3 2013 study of the Interbrand 100 companies using Tumblr found that posts have a longer shelf-­‐life than other networks. 29% of reblogs took place on posts that were more than 30 days old. © 2014 Simply Measured, Inc As a marketer, why do I care about Tumblr? #SMX #22A3 @KevinSaysThings
  10. 10. © 2014 Simply Measured, Inc Longevity Case Study: Sprite #SMX #22A3 @KevinSaysThings
  11. 11. © 2014 Simply Measured, Inc Longevity Case Study: Sprite #SMX #22A3 @KevinSaysThings
  12. 12. © 2014 Simply Measured, Inc As a marketer, why do I care about Tumblr? Because Tumblr users love brands…if they’re crea]ve. 12
  13. 13. “The average post on Tumblr gets reblogged about 14 Cmes. The average sponsored post on Tumblr gets reblogged 10,000 Cmes. ” -­‐ Marissa Mayer, CEO of Yahoo
  14. 14. © 2014 Simply Measured, Inc As a marketer, why do I care about Tumblr? Tumblr users are recepCve to authenCc branded content. 14
  15. 15. “Brands have been telling their stories and creaCng content forever. They are among the world's best creators, they have the best stories, they inspire people to be customers, they talk about their product, and their heritage.” -­‐ Lee Brown, Global Head of Brand Partnerships at Tumblr
  16. 16. © 2014 Simply Measured, Inc How Does Tumblr Enable Brand Marketers? #SMX #22A3 @KevinSaysThings Share anything:
  17. 17. © 2014 Simply Measured, Inc How Does Tumblr Enable Brand Marketers? Choose Your Style: Tumblr offers hundreds of out of the box themes. Or you can build your own completely from scratch. #SMX #22A3 @KevinSaysThings
  18. 18. © 2014 Simply Measured, Inc How Does Tumblr Enable Brand Marketers? Use It Anywhere: Post from the web, mobile, or email. Simple Features: The interface allows quick access. #SMX #22A3 @KevinSaysThings
  19. 19. 10 Tips and Tricks for
  20. 20. © 2014 Simply Measured, Inc 1. Be Crea]ve #SMX #22A3 @KevinSaysThings
  21. 21. © 2014 Simply Measured, Inc 2. Know Your Audience #SMX #22A3 @KevinSaysThings
  22. 22. © 2014 Simply Measured, Inc 3. Use the Tools #SMX #22A3 @KevinSaysThings marketr.tumblr.com
  23. 23. © 2014 Simply Measured, Inc 4. Learn From Experts #SMX #22A3 @KevinSaysThings
  24. 24. © 2014 Simply Measured, Inc 5. Enable Discovery #SMX #22A3 @KevinSaysThings
  25. 25. © 2014 Simply Measured, Inc 6. Don’t Sell! #SMX #22A3 @KevinSaysThings
  26. 26. © 2014 Simply Measured, Inc 7. Focus on Amplifica]on #SMX #22A3 @KevinSaysThings
  27. 27. © 2014 Simply Measured, Inc 8. Take Risks #SMX #22A3 @KevinSaysThings
  28. 28. © 2014 Simply Measured, Inc 9. Be Consistent With Your Brand #SMX #22A3 @KevinSaysThings
  29. 29. 10. Leverage Your Audiences on Other Networks © 2014 Simply Measured, Inc #SMX #22A3 @KevinSaysThings
  30. 30. Thank you!

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