On April 21, 2015 - Google will begin a week-long rollout of a new search algorithm, the "Google Mobile Friendly Update" - to reward websites that are 'mobile-friendly' with potentially better rankings than the competition.
The search marketing industry is referring to this update as #Mobilegeddon - sites which have not integrated best practices for Mobile SEO may result in rankings and/or traffic loss.
During SMX West, Gary Illyes, Webmaster Trends Analyst at Google explained what Google considers "mobile friendly" content and how you should focus on the user by providing a great experience.
Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick(@rustybrick)
Speaker:Gary Illyes (@methode) Webmaster Trends Analyst for Google.
From Search Marketing Expo (SMX) West in San Jose, CA. March 4, 2015.
Hear Google's Gary Ilyes speak about mobile SEO at SMX Advanced in Seattle June 2-3, 2015
Learn more and buy your ticket before they sell out!