Thinking Outside The Box With Your Social Media Community by Luke Summerfield

8,583 views

Published on

Thinking Outside The Box With Your Social Media Community by Luke Summerfield

#SMXsocial13 #SMX #21B

effective online community management is your ticket to a healthier, happier, more engaged network of customers, clients, and fans. We’re going to cover everything community managers need to know, including:
setting realistic community expectations
incentivizing engagement and rewarding participation
dealing with community crises and conflicts
publishing a consistent stream of topical content
measuring goal-oriented metrics

Published in: Marketing, Sports, Technology

Thinking Outside The Box With Your Social Media Community by Luke Summerfield

  1. @SavvyLuke #SMX #SMXSocial2013
  2. @SavvyLuke #SMX #SMXSocial2013
  3. intro @SavvyLuke #SMX #SMXsocial2013
  4. WHAT IS A COMMUNITY? intro = @SavvyLuke #SMX #SMXsocial2013
  5. intro @SavvyLuke #SMX #SMXsocial2013
  6. WHAT I A COMMUNITY? intro = People who have subscribed @SavvyLuke #SMX #SMXsocial2013
  7. WHAT IS A COMMUNITY? intro = People following us on social @SavvyLuke #SMX #SMXsocial2013
  8. @SavvyLuke #SMX #SMXsocial2013
  9. @SavvyLuke #SMX #SMXsocial2013
  10. @SavvyLuke #SMX #SMXsocial2013
  11. @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/djking/8578067721/sizes/l/in/photolist-e51QFk
  12. What is a community @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/lemuelinchrist/2882184844/sizes/l/in/photolist-5oFX99
  13. @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photolist-e5wZ3t
  14. Vibram $110 3 Years Later… @SavvyLuke #SMX #SMXsocial2013 Fila $60
  15. @SavvyLuke #SMX #SMXsocial2013 staticflickr.com/7010/6509091967_995a5d4dfa_b.jpg
  16. @SavvyLuke #SMX #SMXsocial2013
  17. @SavvyLuke #SMX #SMXsocial2013 - Young & Rubicam, August 2010
  18. http://energydrink-us.redbull.com/ @SavvyLuke #SMX #SMXsocial2013
  19. “To Give Ideas & People Wings” @SavvyLuke #SMX #SMXsocial2013
  20. “To Give Ideas & People Wings” @SavvyLuke #SMX #SMXsocial2013
  21. “To Give Ideas & People Wings” @SavvyLuke #SMX #SMXsocial2013
  22. @SavvyLuke #SMX #SMXsocial2013
  23. “To bring inspiration to every athlete in the world” @SavvyLuke #SMX #SMXsocial2013
  24. @SavvyLuke #SMX #SMXsocial2013
  25. @SavvyLuke #SMX #SMXsocial2013
  26. @SavvyLuke #SMX #SMXsocial2013
  27. Closing on what is a community @SavvyLuke #SMX #SMXsocial2013
  28. @SavvyLuke #SMX #SMXsocial2013
  29. @SavvyLuke #SMX #SMXsocial2013
  30. @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/ameotoko/4334357860/sizes/o/in/photolist-7B1HzW
  31. CREATING A 2-WAY CONVO • Dedicate staff w/ Listening • Fo-Real personalize • Ask Me Anything • Hangouts, #Hashtag, Comments • Encourage email responses @SavvyLuke #SMX #SMXsocial2013
  32. @SavvyLuke #SMX #SMXsocial2013 .flickr.com/photos/22394551@N03/2175221420/in/photolist-4jdzxA
  33. GAMIFICATION • Points for activity • Prizes, badges, status • Referral and sharing • Create a street team program • Post pictures for prizes • Challenge of the month @SavvyLuke #SMX #SMXsocial2013
  34. Empowering Community Members for Crowdsourcing @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/mor10/5095372866/sizes/l/in/photolist-8Lg7Qj
  35. EMPOWER YOUR COMMUNITY • Guest blog opportunities • Community sourced blog • Webinar guests • Community Q&A Forum • User Groups @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/stickkim/7491816206/sizes/l/in/photolist-cq2vWW
  36. @SavvyLuke #SMX #SMXsocial2013flickr.com/photos/theseanster93/485415705/sizes/l/in/photolist-JTTbi
  37. Bridging the Digital and Physical World @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/ginandtonique/3414812063/sizes/o/in/photolist-6cKNE4
  38. Events. @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/76827193@N00/315302588/in/photolist-tS1tw
  39. Events. @SavvyLuke #SMX #SMXsocial2013lickr.com/photos/aigle_dore/5952260004/sizes/l/in/photolist-a4YTwu
  40. Events. @SavvyLuke #SMX #SMXsocial2013 https://plus.google.com/111066334447228307080/posts
  41. EVENTS THAT IMPACT • User groups / meet-ups • Community workshop • Community appreciation day • Organize a conference • Piggy back a big event @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/twitteroffice/8879304099/sizes/l/in/photolist-ewCKKZ
  42. mozcation @SavvyLuke #SMX #SMXsocial2013
  43. 2. Random Acts of Kindness @SavvyLuke #SMX http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/photolist-7m2tL6 #SMXsocial2013
  44. 2. Random Acts of Kindness @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/76827193@N00/315302588/in/photolist-tS1tw
  45. Dunkin Donuts @SavvyLuke #SMX #SMXsocial2013
  46. Gatoraid @SavvyLuke #SMX #SMXsocial2013
  47. RANDOM ACTS OF KINDNESS • Social monitor for opportunity • Undisclosed rewards program • Community send a gift • Hand written cards • Community benefit program @SavvyLuke #SMX #SMXsocial2013
  48. Only influencers? @SavvyLuke #SMX #SMXsocial2013
  49. Long lasting @SavvyLuke #SMX #SMXsocial2013 flickr.com/photos/gribanov/5131898386/sizes/l/in/photolist-8PujAE
  50. Conclusion @SavvyLuke #SMX #SMXsocial2013
  51. Conclusion @SavvyLuke #SMX #SMXsocial2013
  52. @SavvyLuke #SMX #SMXSocial2013 Luke@SavvyPanda.com

×