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The Untapped Power of App Marketing By Samantha Yeh

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Converting The Mobile Visitor. PRESENTATION: The Untapped Power of App Marketing - Given by Samantha Yeh, @samantha_yeh, Product Marketing Manager - BItly. #SMX #25C

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The Untapped Power of App Marketing By Samantha Yeh

  1. 1. #SMX #25c @Samantha_Yeh The Untapped Power Of App Marketing Samantha Yeh @Samantha Yeh Product Marketing, Bitly
  2. 2. #SMX #25c @Samantha_Yeh AGENDA ●  Understanding the value of apps vs the mobile web ●  How apps are changing search marketing ●  How to get started deep linking today ●  Deep links & why your app needs them
  3. 3. #SMX #25c @Samantha_Yeh 2.4 BILLION TOTAL unique users links created 863 MILLION clicks 9.6 BILLION TOTAL 1.4 BILLION FROM MOBILE 5.9 BILLION FROM MOBILE Mobile Is King
  4. 4. #SMX #25c @Samantha_Yeh APPS CAN SERVE AS A DIRECT MARKETING CHANNEL APPS CAN DRIVE BRAND RECOGNITION & LOYALTY APPS CAN PROVIDE HIGHER CONVERSIONS & CUSTOMER LTV THE MOBILE WEB CAN REACH A WIDER AUDIENCE THE MOBILE WEB PROVIDES AN UNINTERRUPTED EXPERIENCE THE MOBILE WEB IS OPTIMIZED FOR AN INTERNATIONAL AUDIENCE Mobile Web vs Apps #SMX #25c @Samantha_Yeh
  5. 5. #SMX #25c @Samantha_Yeh U.S. SMARTPHONE USERS SPEND MORE THAN 86% OF TIME IN APPS REPEAT APP USERS DRIVE 25% MORE IN-APP PURCHASES IN-APP PURCHASES ARE EXPECTED TO DRIVE $5.6 BILLION IN 2015 App Users Are A Valuable Audience
  6. 6. #SMX #25c @Samantha_Yeh THE ERA of the APP
  7. 7. #SMX #25c @Samantha_Yeh What Are Deep Links? foursquare://venues/cafe-grumpy https://foursquare.com/v/cafe-grumpy/ 43a18b01f964a5202e2c1fe3 ON THE WEB IN AN IPHONE APP
  8. 8. #SMX #25c @Samantha_Yeh Deep Links Can Be Used Across Traditional Marketing Channels SMS SOCIAL WEB IOT EMAIL OTT APPS OFFLINE
  9. 9. #SMX #25c @Samantha_Yeh How Deep Links Work #SMX #25c @Samantha_Yeh
  10. 10. #SMX #25c @Samantha_Yeh How Deep Links Work #SMX #25c @Samantha_Yeh
  11. 11. #SMX #25c @Samantha_Yeh How Deep Links Work #SMX #25c @Samantha_Yeh
  12. 12. #SMX #25c @Samantha_Yeh App Discoverability & Re-engagement 1 2 3 4 Mobile Search Now on Tap Apple Spotlight App Indexing
  13. 13. #SMX #25c @Samantha_Yeh Out of the top 200 apps, only 22% use deep links and deep link tags.
  14. 14. #SMX #25c @Samantha_Yeh Deep Link Tags FACEBOOK APP LINKS Send users directly from Facebook to your app for all links shared on Facebook TWITTER CARDS Twitter’s native experience for showcasing content that has deep links. GOOGLE APP INDEX Make your app searchable, so relevant app content can appear in search results. APPLE UNIVERSAL LINKS Make your app indexable at OS level, with a built-in back button.
  15. 15. #SMX #25c @Samantha_Yeh Deep Link Tags #SMX #25c @Samantha_Yeh
  16. 16. #SMX #25c @Samantha_Yeh Measure Success #SMX #25c @Samantha_Yeh
  17. 17. #SMX #25c @Samantha_Yeh Thank You

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