From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: The State of Audience: Transitioning to a First Party World - Given by Austin Denny - PMG, Audience Science Lead. #SMX #31B
12. #SMX #31B @austindenny
1. You know your customer best
2. Cut media waste
3. Sequential messaging & clean attribution
4. Makes cross-device a reality
5. Improved control in every channel
People-based targeting benefits