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The Most Important 2016 E-commerce KPI Benchmarks By Alan Coleman and Brendan Almack

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: The Most Important 2016 E-commerce KPI Benchmarks. PRESENTATION: The Most Important 2016 E-commerce KPI Benchmarks - Given by Brendan Almack, @El_Brenner - Wolfgang Digital, Client Director. #SMX #33B3

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The Most Important 2016 E-commerce KPI Benchmarks By Alan Coleman and Brendan Almack

  1. 1. #SMX #33B3 @AlanCWolfgang | ElBrenner Alan Coleman, Founder & CEO | Brendan Almack, Director of Clients
  2. 2. #SMX #33B3 @AlanCWolfgang | ElBrenner
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  7. 7. #SMX #33B3 @AlanCWolfgang | ElBrenner 1.The Data 2.What Sources Generate Most Traffic? 3.What Sources Generate Most Revenue? 4.What Devices Are People Using to Browse and to Buy? 5. Does Site Speed Matter? 6. What Are Average On-site Engagement Metrics? 7. Assisted Conversions 8. Commercial Metrics: Average Order Value and Conversion Rate 9. How Do Acquisition and Engagement Metrics Influence Conversion Metrics? 10. Which Metrics Correlate With Conversion?
  8. 8. #SMX #33B3 @AlanCWolfgang | ElBrenner • €¼ billion online revenue • 80 million website sessions • 12 months mid 2015-2016 • Retail & Travel E-Commerce Websites.
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  20. 20. #SMX #33B3 @AlanCWolfgang | ElBrenner • Average page load time is 6.5 seconds • Average server response time is 0.76 seconds
  21. 21. #SMX #33B3 @AlanCWolfgang | ElBrenner • Shave 2/10ths of serv.response time and see 8% conversion rate uplift • “Multiplier effect” of optimised site speed
  22. 22. #SMX #33B3 @AlanCWolfgang | ElBrenner
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  34. 34. #SMX #33B3 @AlanCWolfgang | ElBrenner 1.Google Makes The World Wide Web Go Round 2.Don’t “Over-Index” on Display 3.Old Fashioned Email is still a Power-Player 4.Facebook Traffic Quadruples
  35. 35. #SMX #33B3 @AlanCWolfgang | ElBrenner 5. Mobile is the “decision device” Desktop is the “transaction device” 6. Site speed matters most 7. Bounce Rate don’t mean diddly! 8. People are migrating more spend online
  36. 36. #SMX #33B3 @AlanCWolfgang | ElBrenner We have private findings for study participants which go deeper. In the private findings we have deeper industry specific findings on: 1. Paths to Purchase 2. Assisted Conversions 3. Conversion Correlations If you sign up to contribute to next year’s study you can access this year’s private findings. Get in touch with kt@wolfgangdigital.com to sign up for the next study and receive your copy of the private findings.
  37. 37. #SMX #33B3 @AlanCWolfgang | ElBrenner Alan Coleman, Founder & CEO | Brendan Almack, Director of Clients

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