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The Journey Ahead: Making Mobile Moments Matter By Jeffrey Rohrs

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From the SMX East 2014 Conference in New York City, NY. SESSION: Making Moments Matter. PRESENTATION: The Journey Ahead: Making Mobile Moments Matter - Given by Jeffrey K. Rohrs, @Jkrohrs, VP, Marketing Insights - ExactTarget. #SMX #14A

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The Journey Ahead: Making Mobile Moments Matter By Jeffrey Rohrs

  1. 1. the journey ahead: MAKING MOBILE @jkrohrs MOMENTS MATTER
  2. 2. JEFFREY K. ROHRS VP, MARKETING INSIGHTS @JKROHRS
  3. 3. The journey of a thousand miles begins with a single step. − Lao-Tzu
  4. 4. Awareness
  5. 5. Consideration
  6. 6. Purchase
  7. 7. Retention
  8. 8. Advocacy
  9. 9. The customer journey is comprised of a thousand moments.
  10. 10. Moments matter.
  11. 11. A career & cottage industry made from a moment that everyone overlooked
  12. 12. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
  13. 13. MOBILE CONNECTIVITY SOCIAL DATA
  14. 14. CONNECTIVITY 4.55 BILLION eMarketer Dec 2013 SOCIAL DATA
  15. 15. 30 BILLION ABI Research 2013 4.55 BILLION eMarketer Dec 2013 SOCIAL DATA
  16. 16. 4.55 30 BILLION BILLION 73% eMarketer Dec 2013 ABI Research 2013 DATA Pew Research Sept 2013
  17. 17. 4.55 30 BILLION BILLION 73% eMarketer Dec 2013 ABI Research 2013 34% 7% 1% Pew Research Sept 2013 IDC May 2014
  18. 18. MOBILE CONNECTIVITY MOMENT MAKERS SOCIAL DATA
  19. 19. ALL MARKETING IS NOW DIRECT @JKROHRS
  20. 20. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  21. 21. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
  22. 22. OPTIMIZE KNOWN MOMENTS
  23. 23. A moment that transforms fans into stars…
  24. 24. …and storytellers
  25. 25. A moment that yields 15K+ email subscribers per week ($450K value/wk)
  26. 26. A moment that fill seats & increases share of wallet.
  27. 27. 200K+ Entries in 60s 5.4M Hashtag Uses 2.6B TW Impressions +211K TW Followers 12xA W meob mTreanfftic t ha t transforms passive viewers into active amplifiers.
  28. 28. OPTIMIZE KNOWN MOMENTS
  29. 29. UNCOVER HIDDEN MOMENTS
  30. 30. @JKROHRS
  31. 31. A moment that generates “Super” sales and a proprietary audience.
  32. 32. $35 Online Sale Transformed into $800 In-Store Upsell A moment to connect, serve & upsell.
  33. 33. A moment to network, increase reach & build an audience of business travelers.
  34. 34. UNCOVER HIDDEN MOMENTS
  35. 35. CREATE NEW MOMENTS
  36. 36. A moment to steal the sale & increase customer loyalty.
  37. 37. A moment to build loyalty, good will & a $5.7B economic impact
  38. 38. A moment to provide real-time inventory, increase sales, boost customer sat. & uncover new product opportunities.
  39. 39. MOBILE CONNECTIVITY MOMENT MAKERS SOCIAL DATA
  40. 40. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEW MOMENTS
  41. 41. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  42. 42. ALL MARKETING IS NOW DIRECT @JKROHRS
  43. 43. JEFFREY K. ROHRS VP, MARKETING INSIGHTS @JKROHRS
  44. 44. AUDIENCEPRO.COM
  45. 45. the journey ahead: MAKING MOBILE @jkrohrs MOMENTS MATTER

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