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The Good, The Brand, And The Ugly By Eric Werner

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Brands Talk SEO - Given by Eric Werner, @ericwerner, SEO Manager - The Home Depot. #SMX #22D

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The Good, The Brand, And The Ugly By Eric Werner

  1. 1. #SMX #22D @EricWerner ERIC WERNER THE GOOD, THE BRAND, AND THE UGLY
  2. 2. #SMX #22D @EricWerner YOUR BRIGHT IDEA
  3. 3. #SMX #22D @EricWerner SELLING INTERNALLY • Promise obvious results • Tie project to business imperatives • Urgent reason we need change • Foster momentum & shared vision • Stakeholders compete
  4. 4. #SMX #22D @EricWerner CONSISTENT VOICE
  5. 5. #SMX #22D @EricWerner PROTECT YOUR IDEA
  6. 6. #SMX #22D @EricWerner BRAND HORROR STORIES
  7. 7. #SMX #22D @EricWerner CONFLICTING DIRECTIVES
  8. 8. #SMX #22D @EricWerner ENTERPRISE SLUG
  9. 9. #SMX #22D @EricWerner MEET POLLY FROM PR
  10. 10. #SMX #22D @EricWerner “I JUST GO WITH MY GUT” DATA DATA
  11. 11. #SMX #22D @EricWerner MISINTERPRETED TEST RESULTS
  12. 12. #SMX #22D @EricWerner HANGIN BY A THREAD
  13. 13. #SMX #22D @EricWerner OPPORTUNITIES FOR BIG BRANDS
  14. 14. #SMX #22D @EricWerner THE ART OF THE DEAL
  15. 15. #SMX #22D @EricWerner SMALL WINS
  16. 16. #SMX #22D @EricWerner HOME RUNS
  17. 17. #SMX #22D @EricWerner THANK YOU!

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