1.
The Facebook
News Feed Algorithm

2.
Chad Wittman
News Feed Consultant at Socialbakers
@chadwittman

3.
What is the
algorithm called?

4.
The algorithm
formerly known as
“EdgeRank”

5.
Signal vs Noise

6.
Where did it come from?

7.
How does it work?
● Many input signals
● Artificial intelligence
● The “new” newspaper
approach

8.
What is it like for a small business?
● It’s a grind
● There are no shortcuts
● Facebook uses “newspaper” analogy,
more true than ever

9.
What is it like for a small business?
● Organic Reach is around 3%
● Viral Reach is biggest value-add
o How Sharable is your content?
o Uplift of 100x is attainable
§ 5k Fans → 500k Reach

10.
How can a small business succeed?
1. Be thoughtful of sharable content
2. Post, Learn. Post, Learn …
3. Content that does well transcends
algorithms

11.
What does the future hold?

12.
What does the future hold?