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The Facebook 
News Feed Algorithm
Chad Wittman 
News Feed Consultant at Socialbakers 
@chadwittman
What is the 
algorithm called?
The algorithm 
formerly known as 
“EdgeRank”
Signal vs Noise
Where did it come from?
How does it work? 
● Many input signals 
● Artificial intelligence 
● The “new” newspaper 
approach
What is it like for a small business? 
● It’s a grind 
● There are no shortcuts 
● Facebook uses “newspaper” analogy, 
mor...
What is it like for a small business? 
● Organic Reach is around 3% 
● Viral Reach is biggest value-add 
o How Sharable is...
How can a small business succeed? 
1. Be thoughtful of sharable content 
2. Post, Learn. Post, Learn … 
3. Content that do...
What does the future hold?
What does the future hold?
The Facebook News Feed Algorithm By Chad Wittman
The Facebook News Feed Algorithm By Chad Wittman
The Facebook News Feed Algorithm By Chad Wittman
The Facebook News Feed Algorithm By Chad Wittman
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The Facebook News Feed Algorithm By Chad Wittman

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: The New News Feed: How To Break Into Facebook’S Exclusive Neighborhood. PRESENTATION: The Facebook News Feed Algorithm - Given by Chad Wittman, @ChadWittman of @EdgeRankChecker. #SMX #21A

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The Facebook News Feed Algorithm By Chad Wittman

  1. 1. The Facebook News Feed Algorithm
  2. 2. Chad Wittman News Feed Consultant at Socialbakers @chadwittman
  3. 3. What is the algorithm called?
  4. 4. The algorithm formerly known as “EdgeRank”
  5. 5. Signal vs Noise
  6. 6. Where did it come from?
  7. 7. How does it work? ● Many input signals ● Artificial intelligence ● The “new” newspaper approach
  8. 8. What is it like for a small business? ● It’s a grind ● There are no shortcuts ● Facebook uses “newspaper” analogy, more true than ever
  9. 9. What is it like for a small business? ● Organic Reach is around 3% ● Viral Reach is biggest value-add o How Sharable is your content? o Uplift of 100x is attainable § 5k Fans → 500k Reach
  10. 10. How can a small business succeed? 1. Be thoughtful of sharable content 2. Post, Learn. Post, Learn … 3. Content that does well transcends algorithms
  11. 11. What does the future hold?
  12. 12. What does the future hold?

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