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The Evolution and Future of Retargeting By Benjamin Spiegel

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From the SMX East 2014 Conference in New York City, NY. SESSION: Targeting Is The New Retargeting. PRESENTATION: The Evolution and Future of Retargeting - Given by Benjamin Spiegel, @NXFXcom, Sr. Partner, Managing Director - Group M. #SMX #33B

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The Evolution and Future of Retargeting By Benjamin Spiegel

  1. 1. The Evolution & Future of Retargeting Benjamin Spiegel Sr. Partner, Managing Director - Strategy Twitter: @nxfxcom LinkedIn: in/BenjaminSpiegel EMail: Benjamin.Spiegel@groupm.com Google+: +BenjaminSpiegel WeChat: BenjaminSpiegel SlideShare: BenjaminSpiegel
  2. 2. Targeting used to be simple…
  3. 3. …then consumers wanted choice
  4. 4. Only one way to get connected…
  5. 5. …with only a few choices
  6. 6. But we evolved again…
  7. 7. CONNECTING BRANDS TO CONSUMERS IN A RELEVANT WAY.
  8. 8. CONTENT BASED TARGETING
  9. 9. INTEND BASED TARGETING
  10. 10. WE EVOLVED AGAIN: RLSA/RETARGERTING/REMARKETING
  11. 11. Retargeting - How it works
  12. 12. Retargeting - It is brilliant Content Intend Behavior Perfect Audience
  13. 13. CHALLENGES • Multi-screening • Scale • Cost • Reach • Messaging • Social / Mobile • Vendor
  14. 14. THE SOLUTION: AUDIENCE BUYING
  15. 15. The 4 key components DMP RTB SSP EXC DSP
  16. 16. The Display Landscape
  17. 17. The magic of the DMP What are the ingredients? Clicks Impressions Interactions Conversions Transactions Segments Campaigns Products Lifetime Value Psychographics Demographics Offline Buyers Financials Web Behavior Search Behavior Offline Segmentation Digital Ad Impact Campaign Data Audience CRM Database Brand Research
  18. 18. WHATS NEXT The future of targeting and media
  19. 19. The Social-Mobile-Digital Sweet spot Social Web Mobile
  20. 20. Socialite 2.0 – Building Social Audiences
  21. 21. Social targeting
  22. 22. Hyper relevant messaging
  23. 23. Socially enhanced creative units
  24. 24. TV Please…
  25. 25. Second Screen targeting
  26. 26. Sync – Devices listen and react Digital fingerprint is recognized Trigger is fired Ad delivery in 5-10 minutes Ad airs
  27. 27. A WPP Company THANK YOU @nxfxcom

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