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The Everything Guide 
To Twitter Cards 
@courtneyseiter
“Twitter cards are an important 
step toward … creating new 
opportunities to build engaging 
experiences into Twitter.” 
...
What's So Great About Cards? 
• Familiar 
• Contained 
• Portable 
• Tactile 
• Consistent 
@courtneyseiter
Case Studies 
101% conversion rate increase 
– Mount Washington; lead gen card 
20% higher average order size 
– Betabrand...
The 9 Types of 
Twitter cards 
@courtneyseiter
1. Summary 
Card 
2. Photo 
Summary 
@courtneyseiter
3. Photo Card 
4. Gallery Card 
@courtneyseiter
5. Product Card 
@courtneyseiter
6. Player Card 
@courtneyseiter
7. App Card 
@courtneyseiter
8. Lead Generation Card* 
@courtneyseiter
9. Website Card* 
@courtneyseiter
Installing 
Twitter cards 
@courtneyseiter
Website and Lead Gen Cards 
1. Sign up for Twitter Advertising 
account 
2. Make cards 
3. Use cards! 
@courtneyseiter
All Other Cards 
You'll need one of these: 
• A developer 
• Yoast Wordpress SEO 
• Jetpack 
• JM Cards 
@courtneyseiter
Validate with Twitter 
@courtneyseiter
Twitter Cards 
Strategies 
@courtneyseiter
Make Users Want to Click 
@courtneyseiter
Prioritize Images 
@courtneyseiter
Lead Gen: Pin, Outreach, Amplify 
@courtneyseiter
Test Images, Language, Offers 
@courtneyseiter
Twitter Card 
Measurement 
@courtneyseiter
Snapshot 
@courtneyseiter
Change Over Time 
@courtneyseiter
Card Types 
@courtneyseiter
Top Links 
@courtneyseiter
Top Influencers 
@courtneyseiter
Lead Gen, Website Metrics 
@courtneyseiter
The Future of Cards? 
@courtneyseiter
Even more: 
bitly.com/cards-guide 
@courtneyseiter
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The Everything Guide To Twitter Cards By Courtney Seiter

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From the SMX East 2014 Conference in New York City, NY. SESSION: Up Close With Twitter Cards & Facebook'S Open Graph. PRESENTATION: The Everything Guide To Twitter Cards - Given by Coutney Seiter, @CourtneySeiter, Head of Content Marketing - Buffer. #SMX #14B

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The Everything Guide To Twitter Cards By Courtney Seiter

  1. 1. The Everything Guide To Twitter Cards @courtneyseiter
  2. 2. “Twitter cards are an important step toward … creating new opportunities to build engaging experiences into Twitter.” – MICHAEL SIPPEY, Twitter @courtneyseiter
  3. 3. What's So Great About Cards? • Familiar • Contained • Portable • Tactile • Consistent @courtneyseiter
  4. 4. Case Studies 101% conversion rate increase – Mount Washington; lead gen card 20% higher average order size – Betabrand, website card 31% higher email open rate – Arby's, lead gen card 1,700 new emails in a week – Rock Creek, lead gen card @courtneyseiter
  5. 5. The 9 Types of Twitter cards @courtneyseiter
  6. 6. 1. Summary Card 2. Photo Summary @courtneyseiter
  7. 7. 3. Photo Card 4. Gallery Card @courtneyseiter
  8. 8. 5. Product Card @courtneyseiter
  9. 9. 6. Player Card @courtneyseiter
  10. 10. 7. App Card @courtneyseiter
  11. 11. 8. Lead Generation Card* @courtneyseiter
  12. 12. 9. Website Card* @courtneyseiter
  13. 13. Installing Twitter cards @courtneyseiter
  14. 14. Website and Lead Gen Cards 1. Sign up for Twitter Advertising account 2. Make cards 3. Use cards! @courtneyseiter
  15. 15. All Other Cards You'll need one of these: • A developer • Yoast Wordpress SEO • Jetpack • JM Cards @courtneyseiter
  16. 16. Validate with Twitter @courtneyseiter
  17. 17. Twitter Cards Strategies @courtneyseiter
  18. 18. Make Users Want to Click @courtneyseiter
  19. 19. Prioritize Images @courtneyseiter
  20. 20. Lead Gen: Pin, Outreach, Amplify @courtneyseiter
  21. 21. Test Images, Language, Offers @courtneyseiter
  22. 22. Twitter Card Measurement @courtneyseiter
  23. 23. Snapshot @courtneyseiter
  24. 24. Change Over Time @courtneyseiter
  25. 25. Card Types @courtneyseiter
  26. 26. Top Links @courtneyseiter
  27. 27. Top Influencers @courtneyseiter
  28. 28. Lead Gen, Website Metrics @courtneyseiter
  29. 29. The Future of Cards? @courtneyseiter
  30. 30. Even more: bitly.com/cards-guide @courtneyseiter

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