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The Data Behind Mobile Experiences

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From the SMX West Conference in San Jose, California, March 3-5, 2015. SESSION: Things You Don't Know About Mobile SEO But Should. PRESENTATION: The Data Behind Mobile Experiences - Given by Mitul Gandhi, @SEOclarity - SEO Clarity, Co-Founder, Cheif Architect. #SMX #21D

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The Data Behind Mobile Experiences

  1. 1. March 4th, 2015 THE DATA BEHIND MOBILE EXPERIENCES Mitul Gandhi Chief Architect @seoClarity
  2. 2. searchmarketingexpo.com @seoClarity #SMX #21d
  3. 3. searchmarketingexpo.com @seoClarity #SMX #21d • Traffic • CTR • Rankings What we’ll cover
  4. 4. searchmarketingexpo.com @seoClarity #SMX #21d The obvious
  5. 5. searchmarketingexpo.com @seoClarity #SMX #21d
  6. 6. searchmarketingexpo.com @seoClarity #SMX #21d
  7. 7. searchmarketingexpo.com @seoClarity #SMX #21d Mobile is important, and coming faster than most people in this room realize Matt Cutts, SMX Advanced 2014
  8. 8. searchmarketingexpo.com @seoClarity #SMX #21d So…
  9. 9. searchmarketingexpo.com @seoClarity #SMX #21d Let’s dig in… 450 7.6 billion 3.5 Billion
  10. 10. searchmarketingexpo.com @seoClarity #SMX #21d - 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 January April July October January April July October Organic Mobile Traffic
  11. 11. searchmarketingexpo.com @seoClarity #SMX #21d 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% January April July October January April July October Mobile vs. Desktop ~30% of Total Organic Traffic!
  12. 12. searchmarketingexpo.com @seoClarity #SMX #21d 14.1% 11.9% 10.1% 29.4% 31.7% 28.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Travel Ecommerce Fashion Mobile % of Total Organic Traffic by Industry Jan Dec
  13. 13. searchmarketingexpo.com @seoClarity #SMX #21d - 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 January April July October January April July October Traffic Comparison ~100% vs. ~400% growth Don’t count out Desktop!
  14. 14. searchmarketingexpo.com @seoClarity #SMX #21d
  15. 15. searchmarketingexpo.com @seoClarity #SMX #21d CTR Comparison
  16. 16. searchmarketingexpo.com @seoClarity #SMX #21d • GWT Data for 400 Domains • 2.08 Billion+ Impressions • 2.68 Million+ Clicks • 2.2 Million+ Unique Keywords • 90 Day Period The data
  17. 17. searchmarketingexpo.com @seoClarity #SMX #21d 19.3% 11.4% 7.7% 5.2% 4.1% 3.3% 2.6% 2.1% 2.0% 2.2% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 1 2 3 4 5 6 7 8 9 10 Desktop CTR
  18. 18. searchmarketingexpo.com @seoClarity #SMX #21d 27.7% 9.2% 3.9% 6.7% 4.8% 3.9% 3.1% 2.9% 2.3% 2.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 1 2 3 4 5 6 7 8 9 10 Mobile CTR
  19. 19. searchmarketingexpo.com @seoClarity #SMX #21d If you ain’t first, you’re last! Ricky Bobby But…
  20. 20. searchmarketingexpo.com @seoClarity #SMX #21d
  21. 21. searchmarketingexpo.com @seoClarity #SMX #21d
  22. 22. searchmarketingexpo.com @seoClarity #SMX #21d Ranking Comparison
  23. 23. searchmarketingexpo.com @seoClarity #SMX #21d • 24,210 Keywords • 4 Weeks of data • Top 5 Ranking Results • Google mobile friendliness test The Data
  24. 24. searchmarketingexpo.com @seoClarity #SMX #21d 4.3% 18.4% 77.3% Mobile Friendly? Disallowed Not Mobile Friendly Mobile Friendly
  25. 25. searchmarketingexpo.com @seoClarity #SMX #21d 22,846 19,378 17,000 18,000 19,000 20,000 21,000 22,000 23,000 24,000 Desktop Mobile SERP Diversity Domains
  26. 26. searchmarketingexpo.com @seoClarity #SMX #21d 3.26 3.26 3.25 3.21 2.93 2.93 2.93 2.94 2.70 2.80 2.90 3.00 3.10 3.20 3.30 Average Rank in Top 5 Rank Positions Not Mobile Friendly Mobile Friendly
  27. 27. searchmarketingexpo.com @seoClarity #SMX #21d 63.6% 36.4% Root Domain Rank Comparison Same Different
  28. 28. searchmarketingexpo.com @seoClarity #SMX #21d So…
  29. 29. searchmarketingexpo.com @seoClarity #SMX #21d Rankings + CTR + Traffic = Opportunity?
  30. 30. searchmarketingexpo.com @seoClarity #SMX #21d • Focus on the customer • Use the data Yes and No
  31. 31. searchmarketingexpo.com @seoClarity #SMX #21d

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