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#SMX #22B #SMXsocial13
@SanofiUS

Syncing Social @ Sanofi
The art of planning, training and building processes
to reap the...
#SMX #22B #SMXsocial13
@SanofiUS

THE SANOFI SITUATION

a global integrated healthcare leader,
focused on patients’ needs
...
TRAIN & RAISE AWARENESS

Tell your teams…
1.What content to submit
2.How to submit their content
3.When you want them to s...
#SMX #22B #SMXsocial13
@SanofiUS

SHOW VALUE

Tell your teams…
what’s in it for them?
monthly

day-to-day

PROACTIVE

REAC...
#SMX #22B #SMXsocial13
@SanofiUS

BUILD HABITS

Tell your teams…
what to expect.
UPDATES DUE

*
*

X

*

X

*
MONTHLY
METR...
#SMX #22B #SMXsocial13
@SanofiUS

REMEMBER…

1.Raise awareness
2.Show value
3.Build habits
Follow on Twitter: @SanofiUS
Li...
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SMX Social: The Art Of Planning, Training and Buiding Processes To Reap The Right Content From Your Organization

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Syncing Social @ Sanofi: The Art Of Planning, Training and Buiding Processes To Reap The Right Content From Your Organization by Stacy Burch @sanofius of Sanofi

#SMXsocial13 #SMX #22B
SMX Social Media Marketing Las Vegas November 2013

Managing Your Social Editorial Calendar (#smx #22B)
It’s easy to get caught up in the technology and tactics in social media. You’ve set up all the social profiles, you’ve tweeted and posted, you’ve tried everything – without the results you expected. But wait, are you talking about things that matter – and when they matter? Are you executing without planning?

Published in: Marketing, Technology, Business
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SMX Social: The Art Of Planning, Training and Buiding Processes To Reap The Right Content From Your Organization

  1. 1. #SMX #22B #SMXsocial13 @SanofiUS Syncing Social @ Sanofi The art of planning, training and building processes to reap the right content from your organization.
  2. 2. #SMX #22B #SMXsocial13 @SanofiUS THE SANOFI SITUATION a global integrated healthcare leader, focused on patients’ needs divisions building medicines, vaccines and innovative therapeutic solutions more than 110,000 employees present in 100 countries why does it matter? they have the content.
  3. 3. TRAIN & RAISE AWARENESS Tell your teams… 1.What content to submit 2.How to submit their content 3.When you want them to submit it #SMX #22B #SMXsocial13 @SanofiUS
  4. 4. #SMX #22B #SMXsocial13 @SanofiUS SHOW VALUE Tell your teams… what’s in it for them? monthly day-to-day PROACTIVE REACTIVE
  5. 5. #SMX #22B #SMXsocial13 @SanofiUS BUILD HABITS Tell your teams… what to expect. UPDATES DUE * * X * X * MONTHLY METRICS CUT-OFF X * xx X X WEEKLY DISTRIBUTION
  6. 6. #SMX #22B #SMXsocial13 @SanofiUS REMEMBER… 1.Raise awareness 2.Show value 3.Build habits Follow on Twitter: @SanofiUS Like on Facebook: /SanofiUS Read the blog: blog.sanofi.us Keep in touch: Stacy.Burch@sanofi.com 908-981-4359

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