Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud

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Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud

#smxsocial13 #SMX #14B

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Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud

  1. 1. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  2. 2. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  3. 3. Overview • • • • • The BIG Picture – Social Signals for SEO Sponsored Ad Units Mapping Strategy to Ad Types Targeting - Strategic Audience Acquisition Content Promotion Success – Links from Coveted Blogs – PR WINS @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  4. 4. Social Signals. SEO. PERIOD. bit.ly/SEOSocSig “To summarize, it appears that Google previously had major technical limitations with regard to the use of social signals as a ranking factor. With Hummingbird, Google now has the infrastructure to better process social signals (among other things).” @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  5. 5. The Great 2013 Social Media Buzz Kill aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  6. 6. Free Social Distribution Spayed
  7. 7. @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  8. 8. SEO Distribution Neutered Years Ago
  9. 9. Content Goals • • • • • • • Scalable Psychographic Traffic Attributable Conversion $$$ Real Links From Good Authority Sites SEO Social Signals From Strong Users SEO Focused Likes, Follows, Shares SEO $$$ Insulation From Harsh SEO Updates SEO PR Distribution To Bloggers & Media SEO
  10. 10. …And What IS “Content” Anyway?
  11. 11. Amplify Content That Performs Organically!
  12. 12. Get More Out Of What Works
  13. 13. Facebook Sponsored Ad Units @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  14. 14. Facebook Ads: Sponsored Units Account Must Have Direct Page Advertising Access @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  15. 15. Facebook Sponsored Ad Units: Page Post Ads 627px 1200px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  16. 16. Facebook Isn’t Even Good at This @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  17. 17. Facebook Ads | Ad Unit: Page Like Ads 225px 600px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® 90 Char.
  18. 18. Facebook Ads | Ad Unit: Page Image Ads 403px 403px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  19. 19. Facebook Page Post Ads & Page Like Ads @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  20. 20. Likes
  21. 21. Paid Organic Amplifies Organic Viral
  22. 22. Total Cost $300.00
  23. 23. Facebook Ads: Strategic Audiences for REAL Links & PR @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  24. 24. Page Post Ad Strategies: PR • Promote Content to Media Pros • Successes: – Interviews! @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  25. 25. Page Post Ad Strategies: PR • Successes: –New Friends LIKE = FB, Social, Zuck @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Work = Media
  26. 26. Page Post Ad Strategies: Links Primary Goal = Visits & Conversions • Spent: <$3,000 • 13K Visits • 121 Conversions = $24 CPA BONUS KPIs • 2,572 Links • 366 Page Likes @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  27. 27. Sail Through Algorithm Updates
  28. 28. Paying to Promote Content | Takeaways • • • • • • Organic Distribution aint What it Used to Be Redefine “Content” Align Ad Unit with Goals Use Page Post As to Get REAL Links Major PR Wins Insulation from Algo Updates @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  29. 29. Thanks! aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

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