Facebook Sponsored Posts:
Success Tips For Paying To
Promote Your Content

@andreavahl
About me
•
•
•
•

Social Media Coach, Strategist and Speaker
Co-author of Facebook Marketing All-in-One for Dummies
Commun...
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models
Facebook Ad Models – Pay to Play
Facebook Ad
or Sponsored
Story

Increased
Engagement &
More Visibility
Research – Ads Board

www.Facebook.com/ads/adboard
Types of Facebook Ads
•
•
•
•
•
•
•

“Regular” Facebook Ad (goes to website)
Facebook Engagement Ad (internal)
Sponsored S...
Sponsored Story Breakdown
Sponsored Story About a Promoted
Post
Social Proof

Longer text

Link Post
Likes and Interests

I try to keep the
Audience size at
200,000 or more if
possible
Sponsored Stories – Think of the
Audience
Targeting Strategies
• Precise
Interests = OR
• Broad Category
= AND
• # adds closely
related terms
Bidding strategies
• Bid High
• Can use default bidding method
• Stop Ads that underperform
How to get Cheaper Clicks
•
•
•
•
•

Split Test ads
More Clicks
Click Thru Rate – CTR
Sidebar - 0.07% - 0.10%
News Feed 0....
ROI – Conversion Tracking
Conversion Tracking
• One per ad
• Only external
websites
• Not on
Promoted Posts
Thank you! Connect with me
www.AndreaVahl.com
www.facebook.com/andreavahl
www.fb.com/GrandmaMaryShow

©2013 WhitePaperSour...
Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl @andreavahl

Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content
#SMXsocial13 #smx #14B
Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Attend this session to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.

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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

  1. 1. Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content @andreavahl
  2. 2. About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner for 2 years Grandma Mary
  3. 3. Facebook Ad Models
  4. 4. Facebook Ad Models
  5. 5. Facebook Ad Models
  6. 6. Facebook Ad Models – Pay to Play Facebook Ad or Sponsored Story Increased Engagement & More Visibility
  7. 7. Research – Ads Board www.Facebook.com/ads/adboard
  8. 8. Types of Facebook Ads • • • • • • • “Regular” Facebook Ad (goes to website) Facebook Engagement Ad (internal) Sponsored Story Promoted Post Boost Post (on Page only) Facebook Offers (Local) Retargeting (3rd Party)
  9. 9. Sponsored Story Breakdown
  10. 10. Sponsored Story About a Promoted Post Social Proof Longer text Link Post
  11. 11. Likes and Interests I try to keep the Audience size at 200,000 or more if possible
  12. 12. Sponsored Stories – Think of the Audience
  13. 13. Targeting Strategies • Precise Interests = OR • Broad Category = AND • # adds closely related terms
  14. 14. Bidding strategies • Bid High • Can use default bidding method • Stop Ads that underperform
  15. 15. How to get Cheaper Clicks • • • • • Split Test ads More Clicks Click Thru Rate – CTR Sidebar - 0.07% - 0.10% News Feed 0.8% - 1.5%
  16. 16. ROI – Conversion Tracking
  17. 17. Conversion Tracking • One per ad • Only external websites • Not on Promoted Posts
  18. 18. Thank you! Connect with me www.AndreaVahl.com www.facebook.com/andreavahl www.fb.com/GrandmaMaryShow ©2013 WhitePaperSource Publishing• Do NOT distribute

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