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Story Telling On Google Search By Elite Truong

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Getting AMPed: What You Need To Know About Accelerated Mobile Pages & Google. PRESENTATION: Story Telling on Google Search: Publisher lessons from the first year on AMP - Given by Elite Truong, @elitetruong - Vox Media, Product Manager, Partner Platforms. #SMX #12A

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Story Telling On Google Search By Elite Truong

  1. 1. #SMX #12A @SpeakerName Publisher lessons from the first year on AMP Storytelling on Google search @EliteTruong
  2. 2. #SMX #12A @SpeakerName •  Over half of our readers, viewers, listeners across eight brands are on mobile •  Open-source project for contributions •  Live news source What’s in it for publishers?
  3. 3. #SMX #12A @SpeakerName •  Analytics: work in progress for granular metrics, may not work for all publishers •  Resources: how many resources do you have to launch and support AMP? •  Audience: where is your audience? What are the disadvantages? @EliteTruong
  4. 4. #SMX #12A @SpeakerName •  Reader retention •  General pageviews versus total mobile search traffic •  Recirculation (pages per session) What are we looking for? @EliteTruong
  5. 5. #SMX #12A @SpeakerName@EliteTruong
  6. 6. #SMX #12A @SpeakerName •  More stories from all Vox Media brands: longform, explainers, news with context •  Premium ad products on partner platforms •  When a reader finishes a Vox.com article on AMP, we want them to read another •  Search features to further boost AMP articles What’s next? @EliteTruong
  7. 7. #SMX #12A @SpeakerName LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX @EliteTruong

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