Social Media Step Two
Paid content promotion

Presented by Steve Hammer
November 20, 2013

President, RankHammer
2

Social Media Strategy

03
ROI / Profit

01
Create Great
Content

02

?
@armondhammer
3

SOCIALMEDIABETTING
Over under on “create great content?”

@armondhammer
4

Great Content

Innovative, interesting

@armondhammer
5

Could be you?

Influencer
Not exactly

How do I push this to the world?

@armondhammer
6

@armondhammer
Believe in your content? Prove it
7

@armondhammer
8

@armondhammer
9

Framework

STEP ONE

STEP TWO

STEP THREE

STEP FOUR

Know your audience

Tweak Content

Spend Some $$

Learn and Refin...
10

10
Know your audience

@armondhammer
11

Key Self-Serve Options

Reddit
Sarcastic Influencers

StumbleUpon
Sitback Surfing

LinkedIn
Professional Climbers

@ar...
12

“Full Service” options

BUZZFEED

TUMBLR

TABOOLA

80M uniques / mo

120 M daily impressions

Content on:

Clients inc...
13

Warning
Comments
Enabled
Reddit, Youtube can
backlash

Prep for Traffic
Big Bursts are possible
Is your host ready?

R...
Tweak Content
14

14

@armondhammer
15

Tweaking your Content

@armondhammer
16

Why do you want traffic in the first place?

@armondhammer
17

17

@armondhammer
18

Irreverent

Top Placement

Daily
Auction

@armondhammer
19

Low Cost Traffic

Strong targeting

Remarketing

0.12 / visitor possible

Improves performance

Tag for re-engagement
...
20

Want to be on CNN(.com)?
$0.35 CPC
Good
Headlines
work best

@armondhammer
21
More than Pre-roll
Content and subscriber
goals
Sharp Targeting

Third Biggest SN

@armondhammer

That’s the second lar...
22

LinkedIn

Sponsored updates
with sharp targeting
Valuable info gets
shared organically as
well

@armondhammer
23

23

Measure and Refine

@armondhammer
24

Success?

@armondhammer
25

Keys to Consider

@armondhammer
26

Thank You
@armondhammer

Dallas, TX

214-720-0044(ph)
steve@rankhammer.com

@armondhammer
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Social Media Step 2 - Paid Content Promotion by Steve Hammer

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Social Media Step 2 - Paid Content Promotion by Steve Hammer @armondhammer of RankHammer

#SMXsocial13

The Social Ads Landscape: Tumblr, LinkedIn, StumbleUpon, BuzzFeed & Reddit #smx #11B
There’s a whole world of social ad opportunities beyond Facebook and Twitter. Some are mainstream; others on the cutting edge.
Join us as our panel of experts share case studies, tips and techniques to best capitalize on the options offered by these lesser known, but just as powerful, social platforms.

Published in: Marketing, Business, Technology
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Social Media Step 2 - Paid Content Promotion by Steve Hammer

  1. 1. Social Media Step Two Paid content promotion Presented by Steve Hammer November 20, 2013 President, RankHammer
  2. 2. 2 Social Media Strategy 03 ROI / Profit 01 Create Great Content 02 ? @armondhammer
  3. 3. 3 SOCIALMEDIABETTING Over under on “create great content?” @armondhammer
  4. 4. 4 Great Content Innovative, interesting @armondhammer
  5. 5. 5 Could be you? Influencer Not exactly How do I push this to the world? @armondhammer
  6. 6. 6 @armondhammer
  7. 7. Believe in your content? Prove it 7 @armondhammer
  8. 8. 8 @armondhammer
  9. 9. 9 Framework STEP ONE STEP TWO STEP THREE STEP FOUR Know your audience Tweak Content Spend Some $$ Learn and Refine. @armondhammer
  10. 10. 10 10 Know your audience @armondhammer
  11. 11. 11 Key Self-Serve Options Reddit Sarcastic Influencers StumbleUpon Sitback Surfing LinkedIn Professional Climbers @armondhammer Outbrain Big Brand Readers YouTube TV 2.0 HARO Publicity Seekers
  12. 12. 12 “Full Service” options BUZZFEED TUMBLR TABOOLA 80M uniques / mo 120 M daily impressions Content on: Clients include: Native feeling advertising Food Network Ruffles Visual Boston.com GE Amex Business Insider New (May Launch) $25K minimum Spreads to other networks @armondhammer 300M uniques / mo
  13. 13. 13 Warning Comments Enabled Reddit, Youtube can backlash Prep for Traffic Big Bursts are possible Is your host ready? Research Participate before you pay @armondhammer
  14. 14. Tweak Content 14 14 @armondhammer
  15. 15. 15 Tweaking your Content @armondhammer
  16. 16. 16 Why do you want traffic in the first place? @armondhammer
  17. 17. 17 17 @armondhammer
  18. 18. 18 Irreverent Top Placement Daily Auction @armondhammer
  19. 19. 19 Low Cost Traffic Strong targeting Remarketing 0.12 / visitor possible Improves performance Tag for re-engagement @armondhammer
  20. 20. 20 Want to be on CNN(.com)? $0.35 CPC Good Headlines work best @armondhammer
  21. 21. 21 More than Pre-roll Content and subscriber goals Sharp Targeting Third Biggest SN @armondhammer That’s the second largest search engine.
  22. 22. 22 LinkedIn Sponsored updates with sharp targeting Valuable info gets shared organically as well @armondhammer
  23. 23. 23 23 Measure and Refine @armondhammer
  24. 24. 24 Success? @armondhammer
  25. 25. 25 Keys to Consider @armondhammer
  26. 26. 26 Thank You @armondhammer Dallas, TX 214-720-0044(ph) steve@rankhammer.com @armondhammer

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