Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #11C - Social Media 101 Presentation By Ric Dragon @Ricdragon Of Dragon Search

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Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

  1. 1. Ric Dragon @RicDragon Social Media Marketing Boot Camp with Ric Dragon author of Social Marketology, CEO of DragonSearch
  2. 2. 80’s BBC & IRC’s
  3. 3. 90’s 1995 1998 1999
  4. 4. 00’s 2003 2003 2007 2008 2002 2005
  5. 5. 10’s 2011
  6. 6. 210 billion tons
  7. 7. 1 out of 3 marriages 1 in 5 divorces*
  8. 8. •Plan time •Make use of OPT •Consider your overall marketing budget •Do micro-interactions
  9. 9. •Small groups that share interests •Hyper-local •Blogging
  10. 10. @ricdragon
  11. 11. Purpose & Vision Create Indelible Memories Goal Be center to more storytelling in social media Objectives Publish excellent blog content at least six times / month Increase community by 50% Increase engagement by 100% Increase amplification by 50% Metrics # of blog posts / month # of followers # of interactions # of shares # of mentions # of comments on blog
  12. 12. 1000 3000 Twitter Retweets NOW Target
  13. 13. Twitter: @ricdragon
  14. 14. Twitter: @ricdragon
  15. 15. Twitter: @ricdragon
  16. 16. The Brilliant Campaigns
  17. 17. Twitter: @ricdragon The Big Five Approaches to Social Media
  18. 18. Twitter: @ricdragon
  19. 19. Twitter: @ricdragon
  20. 20. Twitter: @ricdragon
  21. 21. Twitter: @ricdragon
  22. 22. Twitter: @ricdragon
  23. 23. Twitter: @ricdragon Distribution of effort over platforms
  24. 24. Big Issues • How often? • Automation of content? • Self-promotion or Passion-topics? • How do I choose which platforms • Other Questions???
  25. 25. Q&A
  26. 26. Ric Dragon, DragonSearch dragon@dragonsearch.net Twitter: @ricdragon text your email address to: 845-377-5162 for templates Thank You!

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