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Social For The Sale & ROI By George Manas

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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Social For The Sale & ROI. PRESENTATION: Social For The Sale & ROI - Given by George Manas, @GJManas of @ResolutionMedia. #SMX #14A3

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Social For The Sale & ROI By George Manas

  1. 1. Social for the Sale / ROI #SMX 11.19.2014
  2. 2. GLOBAL LEADER IN PERFORMANCE MEDIA TRULY GLOBAL ORGANIZATION 1,000+ experts across 60+ markets STRATEGIC RELATIONSHIPS Largest partner Google, Yahoo, Baidu, Facebook, & Twitter BEST-IN-BREED TECH PARTNERSHIPS Expertise across top providers UNIQUE DATA & INSIGHTS Industry’s First Agency-Led Data Management Solution 997%7 % Industry-Leading Client Retention Rate Award-Winning Performance Media Accolades
  3. 3. ENTERPRISE SOCIAL SERVICES Content Creation & Optimization Strategy & Planning Insights Dynamic Design Data-Guided Segmentation Analytics Media Buying Analytics Reports & Analysis Full-Service Management UNIFIED DATA TECHNOLOGY INTEGRATED OPERATIONS DEEP CHANNEL EXPERTISE Reporting & Performance Diagnostics
  4. 4. BACK TO ROI BASICS Media Investment Business Outcomes Easy Numbers Hard Numbers
  5. 5. WE’VE BEEN LIVING IN PROXY PURGATORY ü Clicks ü CTR ü Engagements ü Social Actions ü Interactions ü View views
  6. 6. PROXIES ARE POOR INDICATORS OF VALUE = Case study Proprietary research venture between Resolution Media, Nielsen, and leading TV network showed that engagement with client’s Social ads had no positive correlation or causal impact on intent to tune in to the program advertised
  7. 7. PARADOX OF OPPORTUNITY All Users Clickers Converters Hundreds of millions of consumers globally Yet advertiser investment has focused on a small sub-population
  8. 8. HERE’S THE GOOD NEWS…
  9. 9. SOCIAL’S THE ANSWER TO ITS OWN PROBLEM Common Identity Cross Journey Cross Device
  10. 10. ALREADY LOTS TO TAKE ADVANTAGE OF
  11. 11. NEW ERA OF TARGETING & MEASURABILITY Closed Loop 1st and 3rd party data matched Full Funnel Beyond Cookies Contextualized Value Layering Effect
  12. 12. GLOBAL BEVERAGE BRAND IN-STORE TO ONLINE, AND BACK AGAIN $5.42 ROAS 6% Sales Lift $359K Revenue
  13. 13. THANKS! @GJMANAS WWW.RESOLUTIONMEDIA.COM

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