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10 Reasons Why YOU Should Attend Search Marketing Expo in San Jose, CA

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Search Marketing Expo is the conference series for all digital marketing professionals managing SEO, SEM, social media, local and mobile marketing campaigns.

Here's a taste of what you can about what to expect to learn when you attend @SMX West 2015 in San Jose, California March 3-5, 2015.

To view the complete agenda and register to attend, visit http://searchmarketingexpo.com/west

Follow Search Marketing Expo on Slideshare to see all speaker presentations from the event.

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10 Reasons Why YOU Should Attend Search Marketing Expo in San Jose, CA

  1. 1. 10 REASONS WHY YOU NEED TO ATTEND San Jose, California March 3-5, 2015
  2. 2. 6 PRE-CONFERENCE WORKSHOPS • Local Search Advantage • Advanced AdWords Training • Bruce Clay SEO Training • Social PPC & Psychographic Display Intensive • International Search Summit • Social Strategy Comprehensive
  3. 3. 20+ SEO FOCUSED SESSIONS • The Growth Of Direct Answers: How Should SEOs React? • Keyword Research for Better Content & Audience Engagement • How Apple’s Changing Up Search: From Siri to Safari to Spotlight • Google Now, Microsoft Cortana & The Predictive Search World • Understanding & Leveraging Search By Voice • SEO Platforms For Large Scale Websites • Injecting SEO Into Your Organization’s DNA • Creating Dazzling Content & Ensuring It’s Seen: Step By Step From The Audit To Analytics • Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know • Content Marketing & Promotion For Links • How to Secure Your Site for Google’s HTTPS Algorithm • The Next Generation of Structured Data: Taking Markup To The Next Level • Conquering Today’s Technical SEO Challenges • Meet The Search Engines • Meet The SEOs • Keywords Are Dead – Long Live Concepts, Entities & Audiences! • Dr. Pete’s Guide To The Changing Google SERPs • Things You Don’t Know About Mobile SEO, But Should • Search Inside The App: From Google To Bing • Deconstructing Pigeon, Google’s Local Search Algorithm • Actionable Insights & Conversion Tactics for SEOs
  4. 4. PAID SEARCH SPECIFIC SESSIONS • Optimizing Google PLAs And Shopping Campaigns • Fun (And Profit!) with Dynamic Ads • The State Of PPC In 2015 & Beyond • The Great PPC Account Structure Debate • Mastering AdWords Scripts • Boosting Reach & Performance with Bing Ads • Deep Dive: Ad Bidding Strategies & Bid Modifiers • Deep Dive: Audience Segmentation For Retargeting ROI • Getting The Most From Your Mobile PPC Ads • Converting The Mobile SEM Visitor • Retargeting Roundtable • Paid Search Roundtable • Conversion Paths & Attributing The Search Assist • Tactics to Simplify Complex Campaign Tracking • Expert Excel Essentials
  5. 5. EXPO HALL+THEATER PRESENTATIONS
  6. 6. ANALYTICS & CONVERSION TRACK • Conversion Rate Rockstars • Actionable Insights & Conversion Tactics for SEOs • Actionable Insights & Conversion Tactics for SEMs • Conversion Paths & Attributing The Search Assist
  7. 7. LEARN WITH GOOGLE CLASSROOM
  8. 8. KEYNOTE BY BILL TANCER
  9. 9. AFTER DARK NETWORKING PARTY
  10. 10. REGISTER NOW: ssearchmarketingexpo.com/west SAN JOSE, CALIFORNIA March 3-5, 2015

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