SMX London | Jim Yu of Brightedge on Google+ Top 100 Brand Growth

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May 2013 - SearchMarketingExpo in London - Jim Yu of Brightedge shared stats on brand adoption & growth of the Google+ social platform among the Top 100 Brands.

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SMX London | Jim Yu of Brightedge on Google+ Top 100 Brand Growth

  1. 1. London | May 15 – 16, 2013 #SMXGoogle + Growth and AdoptionJim Yu, CEOGoogle+ Growth and AdoptionTop 100 Global BrandsJim Yu, CEO, BrightEdgeLondon | May 15 – 16, 2013 #SMX
  2. 2. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXGoogle+ = Big Numbers500 million + users235 million active feature users135 million active in the streamDec 2012http://marketingland.com/google-hits-135-million-users-27904
  3. 3. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXPublic Perspective Google + Is Going Mainstream
  4. 4. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXBut What About Brands?How are they adopting and adapting to Google+ ?Big Global Brands?
  5. 5. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThree Out Of Four Brands Now Have Active Google+ ProfilesGoogle+ reservations are diminishingBrands are embracing Google+Popularity shows no sign of fading Reality CheckGoogle+ adoption is surgingResistance is at your brands disadvantage
  6. 6. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXGoogle+ Added 94X Followers Since December 2011Top 100 Global Brands2011: 222,000 followers2012: Customer surge to follow brands2013: 20.9 M followers 9400% increase
  7. 7. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThe Top 10 Brands On Google+ Account For 4 out of 5FollowersThe Top 10 brands take up 78% of fans16.3M followers
  8. 8. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXH&M Lead The Way By Constantly Engaging Followers
  9. 9. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXH&M Uses Google+ To Deliver Engaging & ExclusiveContent
  10. 10. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThe Auto Industry Dominates The Google+ Top 10Early adopters making Google+ workPath to Purchase is social in Auto – Perfect FitConsumers get advice from connections & brandsAuto brands are using Google+ in unique ways Google+ communities New model launches via Hangoutshttp://services.google.com/fh/files/blogs/googleplus_auto_infographic.pdf
  11. 11. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThe Auto Industry Shows Us How They Use Google+http://services.google.com/fh/files/blogs/googleplus_auto_infographic.pdf
  12. 12. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMX20% of Brands Have Their Google+ Page Show Up In SERPSIt is starting to happen!! – Expect more of this in 2013
  13. 13. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMX10 Key Takeaways1. Google+ is now mainstream2. Google+ added 94X followers since December 20113. The Top 10 brands on Google+ account for 4 out of 5 followers4. H&M is the biggest player – They constantly creative and engaging with followers5. Auto Industry dominates the Google+ top 10 - early adopters6. The Auto Industry is a good fit for Google+ due to the social path to purchase7. Brands such as Mercedes-Benz, Nissan and Samsung promote Google through linksto their profile pages on their websites8. 20% of brands now have their Google+ pages show up in SERPs9. Early and creative adopters benefit10. Resistance may well mean your brand loses
  14. 14. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMX5 Actionable Tips On Getting The Most From Google+1. Think SEO keywords and include relevant links on your about page - customize2. Utilize the whole Google+ ecosystemCommunities, Hangouts, Apps, Events (Customized Invites)3. Engage with relevant audiences – Be Creative and ConstantEngage face to face through HangoutsBuild connections through CommunitiesPost and share unique and great content LOTS4. Optimize for search resultsPage level and about pageKeywords in your postPersonalize5. Set up Authorship for SEOAdd a link to your Google+ profile on blog posts
  15. 15. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXUpdate to Google+ Stream – Fresh new lookDeepen the user’s content experience Automatically Added Hashtags
  16. 16. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThank youDownload a free copy of the Google+ Social Share Report belowhttp://www.brightedge.com/social-share-january-2013Read more on Search Engine Land belowhttp://searchengineland.com/3-out-of-4-top-100-global-brands-adopt-google-plus-youtube-150557

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