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Simplify Your PPC Routine With Two Google Tools By Kiko Correa

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From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Getting The Most Out Of Google AdWords & Bing Reporting Tools. PRESENTATION: Simplify Your PPC Routine With Two Google Tools - Given by Kiko Correa, @obiwankikobi, Online Marketing Manager - Porch. #SMX #13B

Published in: Marketing

Simplify Your PPC Routine With Two Google Tools By Kiko Correa

  1. 1. #SMX #13B @obiwankikobi Kiko Correa Simplify Your PPC Routine With Two Google Tools
  2. 2. #SMX #13B @obiwankikobi Kiko Correa Hello!
  3. 3. #SMX #13B @obiwankikobi Online Marketing Manager Hello!
  4. 4. #SMX #13B @obiwankikobi Fancy Pants What I Do
  5. 5. #SMX #13B @obiwankikobi B2B PPC What I Do
  6. 6. #SMX #13B @obiwankikobi I do a lot of reporting. What I Do
  7. 7. #SMX #13B @obiwankikobi …among other things What I Do
  8. 8. #SMX #13B @obiwankikobi AdWords Report Editor Google Analytics Spreadsheet Add-On
  9. 9. #SMX #13B @obiwankikobi AdWords Report Editor
  10. 10. #SMX #13B @obiwankikobi You Find It Under The Reports Tab
  11. 11. #SMX #13B @obiwankikobi If You Don’t See That, Try This
  12. 12. #SMX #13B @obiwankikobi So What Does It Do?
  13. 13. #SMX #13B @obiwankikobi What Does It Do
  14. 14. #SMX #13B @obiwankikobi Pivot Tables
  15. 15. #SMX #13B @obiwankikobi Pie Chart
  16. 16. #SMX #13B @obiwankikobi Line Chart
  17. 17. #SMX #13B @obiwankikobi Bar Chart
  18. 18. #SMX #13B @obiwankikobi Formatting From Time To Time
  19. 19. #SMX #13B @obiwankikobi The Claim “…the Report Editor eliminates the need to download your data in order to thoroughly explore it”
  20. 20. #SMX #13B @obiwankikobi So Does It Actually Do That?
  21. 21. #SMX #13B @obiwankikobi So Does It Actually Do That?
  22. 22. #SMX #13B @obiwankikobi
  23. 23. #SMX #13B @obiwankikobi Pivot Tables Are The Focus
  24. 24. #SMX #13B @obiwankikobi Check Out Reports By Click Type
  25. 25. #SMX #13B @obiwankikobi Pivot Tables Lack Features
  26. 26. #SMX #13B @obiwankikobi And Get Overwhelming Easily
  27. 27. #SMX #13B @obiwankikobi AVOID DATA OVERLOAD
  28. 28. #SMX #13B @obiwankikobi You’ll Still Use Excel
  29. 29. #SMX #13B @obiwankikobi But Reports Editor Is Still Useful
  30. 30. #SMX #13B @obiwankikobi Bar Chart Bar Charts As Visual Cues
  31. 31. #SMX #13B @obiwankikobi Choose Settings Linked To Bid Modifiers
  32. 32. #SMX #13B @obiwankikobi Day Parting – By Day Of Week Day Parting Day of Week
  33. 33. #SMX #13B @obiwankikobi Day Parting - By Hour Of Day Hour Of Day
  34. 34. #SMX #13B @obiwankikobi Match Type Match Type
  35. 35. #SMX #13B @obiwankikobi Device Targeting Match Type
  36. 36. #SMX #13B @obiwankikobi Network Targeting Network
  37. 37. #SMX #13B @obiwankikobi Choose Useful Metrics Conversions Vs. Cost Conversions Cost
  38. 38. #SMX #13B @obiwankikobi High Cost Low Conversions Spend High Conversions Cost
  39. 39. #SMX #13B @obiwankikobi High Conversions Lower Cost Conversions High Spend Low Conversions Cost
  40. 40. #SMX #13B @obiwankikobi Choose Metrics That Fit Your Business
  41. 41. #SMX #13B @obiwankikobi What Metrics Matter Most To You For Keywords? CPA Impression Share Conversions Cost
  42. 42. #SMX #13B @obiwankikobi Updating Is Simple – Drag & Drop Different Metric, Drag and Drop
  43. 43. #SMX #13B @obiwankikobi Add Line Charts To The Mix Line Chart Conversions Cost
  44. 44. #SMX #13B @obiwankikobi Keep Them Simple Line Chart
  45. 45. #SMX #13B @obiwankikobi If You Go Granular Create Separate Charts Line Chart Conversions Cost
  46. 46. #SMX #13B @obiwankikobi A Match Made In Data Heaven Line Chart
  47. 47. #SMX #13B @obiwankikobi Track It Back To Change History Change History
  48. 48. #SMX #13B @obiwankikobi Automate It
  49. 49. #SMX #13B @obiwankikobi Set Your Date Range Date Range
  50. 50. #SMX #13B @obiwankikobi Set Your Delivery Schedule
  51. 51. #SMX #13B @obiwankikobi Analysis Formula Time To Analyze
  52. 52. #SMX #13B @obiwankikobi …in Excel Excel
  53. 53. #SMX #13B @obiwankikobi Dig Deep Pointed in the right direction Look In The Right Place
  54. 54. #SMX #13B @obiwankikobi Dig Deep Time Then Dig Deep
  55. 55. #SMX #13B @obiwankikobi Google Analytics Spreadsheet Add-On
  56. 56. #SMX #13B @obiwankikobi So What Does It Do?
  57. 57. #SMX #13B @obiwankikobi Google Analytics Spreadsheet Add-On Picture of the download screen
  58. 58. #SMX #13B @obiwankikobi API Access For Anyone
  59. 59. #SMX #13B @obiwankikobi I Know That Feel
  60. 60. #SMX #13B @obiwankikobi This is a lot of work
  61. 61. #SMX #13B @obiwankikobi Like, A Lot
  62. 62. #SMX #13B @obiwankikobi It Can Be Intimidating Intimidating API names and SQL screenshot
  63. 63. #SMX #13B @obiwankikobi At First It May Seem Like A Mess Hot mess
  64. 64. #SMX #13B @obiwankikobi Google Analytics Spreadsheet Add-On makeover
  65. 65. #SMX #13B @obiwankikobi Google Analytics Spreadsheet Add-On makeover Direct From GA Automated Embeddable Customizable Transferrable Awesome
  66. 66. #SMX #13B @obiwankikobi Create Your Initial Report
  67. 67. #SMX #13B @obiwankikobi Create Your Initial Report
  68. 68. #SMX #13B @obiwankikobi Configuration Options Tab Configuration Sheet
  69. 69. #SMX #13B @obiwankikobi Cells Act Like Mini SQL Queries
  70. 70. #SMX #13B @obiwankikobi Query Explorer Query Explorer
  71. 71. #SMX #13B @obiwankikobi Query Explorer
  72. 72. #SMX #13B @obiwankikobi The Fields Match Up
  73. 73. #SMX #13B @obiwankikobi Values From Analytics Auto Populate Feed Auto Complete
  74. 74. #SMX #13B @obiwankikobi The Naming Formats Match Up Finished Value
  75. 75. #SMX #13B @obiwankikobi Test Your Query Before Transferring Query Test
  76. 76. #SMX #13B @obiwankikobi Custom Segments Auto Populate Too! Segments Drop Down
  77. 77. #SMX #13B @obiwankikobi This Is A Life Saver Custom segment name
  78. 78. #SMX #13B @obiwankikobi Formatting Cells With Multiple Values
  79. 79. #SMX #13B @obiwankikobi Formatting Filters
  80. 80. #SMX #13B @obiwankikobi Filter Syntax Guide Filter Syntax Table
  81. 81. #SMX #13B @obiwankikobi Filter Syntax Guide – Operators Metrics Dimensions
  82. 82. #SMX #13B @obiwankikobi Filter Syntax Guide – And & Or And Or
  83. 83. #SMX #13B @obiwankikobi Data Formatting Raw Data Table
  84. 84. #SMX #13B @obiwankikobi Don’t Forget To Test That Query Query Explorer Preview
  85. 85. #SMX #13B @obiwankikobi Consider Multiple Reports Source medium in one table screenshot
  86. 86. #SMX #13B @obiwankikobi Separate Search Engines Source medium in one table screenshot
  87. 87. #SMX #13B @obiwankikobi Creating Multiple Reports Is Simple
  88. 88. #SMX #13B @obiwankikobi Copy, Paste & Edit Appropriate Cells Editing the query
  89. 89. #SMX #13B @obiwankikobi Run Your New Report Editing the query
  90. 90. #SMX #13B @obiwankikobi Report Presentation
  91. 91. #SMX #13B @obiwankikobi Reference Original Cells
  92. 92. #SMX #13B @obiwankikobi Date Formats
  93. 93. #SMX #13B @obiwankikobi Date Formatting =DATE(LEFT('AdWords Signups'! A16,4),MID('AdWords Signups'!A16,5,2),1)
  94. 94. #SMX #13B @obiwankikobi Charts Are Embeddable
  95. 95. #SMX #13B @obiwankikobi Embedding Lets You Create Dashboards Custom Dashboard
  96. 96. #SMX #13B @obiwankikobi Reports Can Update Automatically Scheduling
  97. 97. #SMX #13B @obiwankikobi Updating Replaces, Doesn’t Add Rows Updating Overwriting
  98. 98. #SMX #13B @obiwankikobi Date Range Formulas Date Range Formulas “Building a dashboard with the Google Analytics Spreadsheet Add-on”
  99. 99. #SMX #13B @obiwankikobi Update PPC Info For Non AdWords Search Cost Click Impression
  100. 100. #SMX #13B @obiwankikobi You Did It! Deep Breath Take A Deep Breath
  101. 101. #SMX #13B @obiwankikobi You’ve Gone From This
  102. 102. #SMX #13B @obiwankikobi To This
  103. 103. #SMX #13B @obiwankikobi You Did It! Feels Good
  104. 104. #SMX #13B @obiwankikobi And You Can Do It Again So Easily! Feel Good
  105. 105. #SMX #13B @obiwankikobi
  106. 106. #SMX #13B @obiwankikobi
  107. 107. #SMX #13B @obiwankikobi THANK YOU! SEE YOU @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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