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Satisfying The Need For Speed By Fili Wiese

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Satisfying the Need for Speed. PRESENTATION: Satisfying the Need for Speed - Given by Fili Wiese, @filiwiese - SearchBrothers, SEO Consultant. #SMX #14A3

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Satisfying The Need For Speed By Fili Wiese

  1. 1. #SMX #XXA @SpeakerName Satisfying The Need For Speed #SMX #14A3 www.SearchBrothers.com
  2. 2. #SMX #XXA @SpeakerName Fili Wiese SEO Consultant Penalty Recovery Expert Former Senior Google Support Engineer Former Senior Google Search Quality Analyst SearchBrothers.com Former Google Search Quality for Your SEO #SMX #14A3 www.SearchBrothers.com
  3. 3. #SMX #XXA @SpeakerName Why? Satisfying The Need For Speed #SMX #14A3 www.SearchBrothers.com
  4. 4. #SMX #XXA @SpeakerName "Speed is the most important factor, after site attractiveness, to increasing flow in users. People who are more engaged while browsing your site will learn faster and show an improved attitude and behavior toward your site." – Andy King User Experience http://sbr.link/ict #SMX #14A3 www.SearchBrothers.com
  5. 5. #SMX #XXA @SpeakerName http://sbr.link/fmp Ranking Factor #SMX #14A3 www.SearchBrothers.com
  6. 6. #SMX #XXA @SpeakerName Indexing Speed #SMX #14A3 www.SearchBrothers.com
  7. 7. #SMX #XXA @SpeakerName "Every 0.1 second increase in load time decreases sales by 1%" Profit http://sbr.link/sra #SMX #14A3 www.SearchBrothers.com
  8. 8. #SMX #XXA @SpeakerName "Increasing page load time from 0.4 seconds to 0.9 seconds decreased traffic and ad revenues by 20%." Profit http://sbr.link/sra #SMX #14A3 www.SearchBrothers.com
  9. 9. #SMX #XXA @SpeakerName "The damage of poor performance is lasting." – Joshua Bixby Reputation http://sbr.link/fqj #SMX #14A3 www.SearchBrothers.com
  10. 10. #SMX #XXA @SpeakerName How? http://sbr.link/jjj & http://sbr.link/tvr & http://sbr.link/mzh & http://sbr.link/cld #SMX #14A3 www.SearchBrothers.com
  11. 11. #SMX #XXA @SpeakerName Front-end Satisfying The Need For Speed #SMX #14A3 www.SearchBrothers.com
  12. 12. #SMX #XXA @SpeakerName Content First http://sbr.link/xkw & http://sbr.link/sih #SMX #14A3 www.SearchBrothers.com
  13. 13. #SMX #XXA @SpeakerName Critical Path Rendering http://sbr.link/qur #SMX #14A3 www.SearchBrothers.com
  14. 14. #SMX #XXA @SpeakerName Page Load http://sbr.link/yjx #SMX #14A3 www.SearchBrothers.com
  15. 15. #SMX #XXA @SpeakerName ● Minify CSS ● Avoid CSS conflicts (multiple IDs, overriding rules, etc) ● Don't use CSS inline of HTML tags ● Load CSS using deferred and async Javascript ● Load critical CSS in the HTML HEAD ● Reduce CSS libraries to only what is actually needed Optimize CSS http://sbr.link/puq #SMX #14A3 www.SearchBrothers.com
  16. 16. #SMX #XXA @SpeakerName ● Minify Javascript ● Implement Unobtrusive Javascript approach ● Load Javascript using deferred and async attributes ● Load Critical Javascript in the HTML ● Reduce Javascript libraries to only what is actually needed Optimize Javascript http://sbr.link/eac & http://sbr.link/fyz #SMX #14A3 www.SearchBrothers.com
  17. 17. #SMX #XXA @SpeakerName ● Choose the right format (e.g. JPG vs PNG-8 vs PNG-24) ● Compress ● Use Sprites (http/1.x only) ● Defer Loading (lazy loading) ● Use width and height attributes ● Use lightweight favicon Optimize Images http://sbr.link/ile #SMX #14A3 www.SearchBrothers.com
  18. 18. #SMX #XXA @SpeakerName Download Optimized Resources (for free) http://sbr.link/jjj #SMX #14A3 www.SearchBrothers.com
  19. 19. #SMX #XXA @SpeakerName Cutting The Mustard http://sbr.link/ohs #SMX #14A3 www.SearchBrothers.com
  20. 20. #SMX #XXA @SpeakerName Avoid Loading 404's #SMX #14A3 www.SearchBrothers.com
  21. 21. #SMX #XXA @SpeakerName Avoid Loading Redirects #SMX #14A3 www.SearchBrothers.com
  22. 22. #SMX #XXA @SpeakerName Resource Hints http://sbr.link/rh #SMX #14A3 www.SearchBrothers.com
  23. 23. #SMX #XXA @SpeakerName AMP http://sbr.link/amp #SMX #14A3 www.SearchBrothers.com
  24. 24. #SMX #XXA @SpeakerName Back-end Satisfying The Need For Speed #SMX #14A3 www.SearchBrothers.com
  25. 25. #SMX #XXA @SpeakerName Server Response #SMX #14A3 www.SearchBrothers.com
  26. 26. #SMX #XXA @SpeakerName Server Response #SMX #14A3 www.SearchBrothers.com
  27. 27. #SMX #XXA @SpeakerName Profiling #SMX #14A3 www.SearchBrothers.com
  28. 28. #SMX #XXA @SpeakerName Profiling http://sbr.link/weo & http://sbr.link/eka #SMX #14A3 www.SearchBrothers.com
  29. 29. #SMX #XXA @SpeakerName GZIP http://sbr.link/gzip #SMX #14A3 www.SearchBrothers.com
  30. 30. #SMX #XXA @SpeakerName SSL #SMX #14A3 www.SearchBrothers.com
  31. 31. #SMX #XXA @SpeakerName OCSP Stapling #SMX #14A3 www.SearchBrothers.com http://sbr.link/cli
  32. 32. #SMX #XXA @SpeakerName HSTS Preload List http://sbr.link/hsts #SMX #14A3 www.SearchBrothers.com
  33. 33. #SMX #XXA @SpeakerName HTTP2 & TLS 1.2 Credits: http://sbr.link/jrz #SMX #14A3 www.SearchBrothers.com
  34. 34. #SMX #XXA @SpeakerName HTTP2 & TLS 1.2 http://sbr.link/wsz #SMX #14A3 www.SearchBrothers.com
  35. 35. #SMX #XXA @SpeakerName HTTP2 Push Credits: http://sbr.link/lbd #SMX #14A3 www.SearchBrothers.com
  36. 36. #SMX #XXA @SpeakerName HTTP2 Push http://sbr.link/preload #SMX #14A3 www.SearchBrothers.com
  37. 37. #SMX #XXA @SpeakerName Optimize Handshake http://sbr.link/rh #SMX #14A3 www.SearchBrothers.com
  38. 38. #SMX #XXA @SpeakerName Thank You SearchBrothers.com Former Googlers for Your SEO Sign up for Advanced SEO Tips at https://online.marketing #SMX #14A3 www.SearchBrothers.com

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