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#SMX #14A2
@danleibson
@localseoguide
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT w/
*EXA...
#SMX #14A2
@danleibson
@localseoguide
§ Making	the	world	a	better	place	
through	constructing	elegant	
hierarchies	for	max...
#SMX #14A2
@danleibson
@localseoguide
§ Andrew	Shotland	is	a	pain	
medication-dependent,	
misanthropic	SEO	who’s	seen	one	...
#SMX #14A2
@danleibson
@localseoguide
Obligatory Client Slide
#SMX #14A2
@danleibson
@localseoguide
The Quest for the Perfect Local SEO Ranking Factors
TITLE SLIDE ALTERNATIVE LAYOUT w...
#SMX #14A2
@danleibson
@localseoguide
A Method To the Madness
TITLE SLIDE ALTERNATIVE LAYOUT w/
*EXAMPLE* IMAGE
(SWAP IN Y...
#SMX #14A2
@danleibson
@localseoguide
A Method To the Madness
#SMX #14A2
@danleibson
@localseoguide
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-meth...
#SMX #14A2
@danleibson
@localseoguide
TITLE SLIDE ALTERNATIVE LAYOUT w/
*EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
What about GMB?
#SMX #14A2
@danleibson
@localseoguide
What about GMB?
#SMX #14A2
@danleibson
@localseoguide
§ “As	the	Internet	and	our	
understanding	of	the	Internet	have	
grown	in	complexity,...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
Near who?
#SMX #14A2
@danleibson
@localseoguide
Links, not just Location
-0.08 -0.12-0.12-0.040.00
Near Me Ordinal LINKGMB OFF-SITE ...
#SMX #14A2
@danleibson
@localseoguide
Not so Near Me
0.50 1.00 1.250.750.00 0.25
Near Me Categorical LINKGMB OFF-SITE LOCA...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algori...
#SMX #14A2
@danleibson
@localseoguide
Action Shotland to the Rescue
>>>
>>>
LocalSEOGuide.com
#SMX #14A2
@danleibson
@localseoguide
Interested in More? Check these out!
Local Search Ranking Factors Survey
Organic Sea...
#SMX #14A2
@danleibson
@localseoguide
Coming Soon
#SMX #14A2
@danleibson
@localseoguide
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan Leibson

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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: The 2016 Quantitative Local SEO Ranking Factors Study. PRESENTATION: Reverse Engineering Google's Local Search Algorithm - Given by Dan Leibson, @danleibson - Local SEO Guide, VP of Local & Product. #SMX #14A2

Published in: Marketing

Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan Leibson

  1. 1. #SMX #14A2 @danleibson @localseoguide What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  2. 2. #SMX #14A2 @danleibson @localseoguide § Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility. § We also do SEO for large websites, national to local brands and agencies. About The Company
  3. 3. #SMX #14A2 @danleibson @localseoguide § Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad… § Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder. About Us
  4. 4. #SMX #14A2 @danleibson @localseoguide Obligatory Client Slide
  5. 5. #SMX #14A2 @danleibson @localseoguide The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  6. 6. #SMX #14A2 @danleibson @localseoguide A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
  7. 7. #SMX #14A2 @danleibson @localseoguide A Method To the Madness
  8. 8. #SMX #14A2 @danleibson @localseoguide For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
  9. 9. #SMX #14A2 @danleibson @localseoguide TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
  10. 10. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
  11. 11. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
  12. 12. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
  13. 13. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  14. 14. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
  15. 15. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  16. 16. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
  17. 17. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
  18. 18. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
  19. 19. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  20. 20. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
  21. 21. #SMX #14A2 @danleibson @localseoguide What about GMB?
  22. 22. #SMX #14A2 @danleibson @localseoguide What about GMB?
  23. 23. #SMX #14A2 @danleibson @localseoguide § “As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric.” Toolbar PageRank http://www.thesempost.com/google-removing-pagerank-from-toolbar/
  24. 24. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
  25. 25. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  26. 26. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
  27. 27. #SMX #14A2 @danleibson @localseoguide Near who?
  28. 28. #SMX #14A2 @danleibson @localseoguide Links, not just Location -0.08 -0.12-0.12-0.040.00 Near Me Ordinal LINKGMB OFF-SITE LOCALWEBSITE Google Reviews Backlinks With City In Anchor Text % Backlinks With City In Anchor Text Profile Views Backlinks With City State In Anchor Text % Backlinks With City State In Anchor Text Total Reviews Followers Modified Google Rating Photos Average Rating
  29. 29. #SMX #14A2 @danleibson @localseoguide Not so Near Me 0.50 1.00 1.250.750.00 0.25 Near Me Categorical LINKGMB OFF-SITE LOCALWEBSITE Organic Rank Binary City in Title City & State in Title Physical Address In City of Search
  30. 30. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
  31. 31. #SMX #14A2 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
  32. 32. #SMX #14A2 @danleibson @localseoguide Action Shotland to the Rescue >>> >>> LocalSEOGuide.com
  33. 33. #SMX #14A2 @danleibson @localseoguide Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
  34. 34. #SMX #14A2 @danleibson @localseoguide Coming Soon
  35. 35. #SMX #14A2 @danleibson @localseoguide Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX

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