Retargeting AwesomeSauce By Bryant Garvin

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SMX Advanced 2014 Session #SMX #22B - Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences - Retargeting Awesomesauce By Bryant Garvin @Bryantgarvin Of Bryant Garvin Consulting

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Retargeting AwesomeSauce By Bryant Garvin

  1. 1. Retargeting AwesomeSauce June 12, 2014 SMX Advanced Session #22B @BryantGarvin
  2. 2. Me: #SMX #22B @BryantGarvin 18 years Sales & Marketing Last 8 years Digital Marketing You Don’t Want Me Doing Your SEO Paid Media Aficionado In-House & Agency Experience Started Search Engine Side (Lycos) Nicknamed: Dr House of PPC Passionate About Diversification
  3. 3. #SMX #22B @BryantGarvin
  4. 4. #SMX #22B @BryantGarvin Let’s Talk About You
  5. 5. #SMX #22B @BryantGarvin Don’t Phtoto credit : http://en.wikipedia.org/wiki/File:Donkey_from_Shrek.jpg 1/2 Your Retargeting
  6. 6. DIVERSITY IS STABILITY #SMX #22B @BryantGarvin
  7. 7. #SMX #22B @BryantGarvinPhoto credit: http://bradajohnson.files.wordpress.com/2013/05/streettacos1.jpg Vendors Please K.I.S.S.
  8. 8. #SMX #22B @BryantGarvin Get Insights Who Do You From???
  9. 9. #SMX #22B @BryantGarvin Email “Doing Retargeting Before it Was Remarketing”
  10. 10. #SMX #22B @BryantGarvin CRM & Loyalty
  11. 11. #SMX #22B @BryantGarvin ORGANIZE
  12. 12. #SMX #22B @BryantGarvin Build Audiences Through Email
  13. 13. #SMX #22B @BryantGarvin <Insert> </Code>
  14. 14. #SMX #22B @BryantGarvin The Gmail Dilemma
  15. 15. KEEP YOUR HEAD UP
  16. 16. #SMX #22B @BryantGarvin Use your Email & CRM Data with DSPs
  17. 17. #SMX #22B @BryantGarvin
  18. 18. #SMX #22B @BryantGarvin
  19. 19. #SMX #22B @BryantGarvin Middle Man
  20. 20. #SMX #22B @BryantGarvin
  21. 21. #SMX #22B @BryantGarvin Email Phone #s Ad IDs
  22. 22. #SMX #22B @BryantGarvin Use As Negatives Custom Audiences
  23. 23. #SMX #22B @BryantGarvin W CA
  24. 24. #SMX #22B @BryantGarvin Layer Traditional Facebook Targeting
  25. 25. #SMX #22B @BryantGarvin Switching Gears
  26. 26. SEARCH RETARGETING
  27. 27. The SERP Search OFF
  28. 28. #SMX #22B @BryantGarvin
  29. 29. #SMX #22B @BryantGarvin 50% to 80% Lower CPCs
  30. 30. #SMX #22B @BryantGarvin Buyer Beware
  31. 31. #SMX #22B @BryantGarvin
  32. 32. #SMX #22B @BryantGarvin
  33. 33. #SMX #22B @BryantGarvin Cute Case Studies Cool
  34. 34. #SMX #22B @BryantGarvin Timing Matters
  35. 35. #SMX #22B @BryantGarvin Organize Your Audiences
  36. 36. #SMX #22B @BryantGarvin Points to Remember

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