Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Recognizing really bad_ideas_before_you_have_them_sha_menz

465 views

Published on

From the Search Marketing Expo - SMX East Conference in New York City, NY, September 29 - October 1, 2015. SESSION: Link Auditing & Best Practices For Acquiring Authoritative Links. PRESENTATION: Recognizing Really Bad Ideas Before You Have Them - Given by Sha Menz, @ShahMenz, Penalty Recovery Specialist - rmoov.com. #SMX #32A

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Recognizing really bad_ideas_before_you_have_them_sha_menz

  1. 1. #SMX #32a @rmoovGetting link analysis and cleanup right Recognizing Really Bad Ideas Before You Have Them
  2. 2. #SMX #32a @rmoov about me hangs out in link removal trenches penalty geek goes to war with rampaging penguins never met a natural link she didn’t love
  3. 3. #SMX #32a @rmoov entering unfamiliar territory?
  4. 4. #SMX #32a @rmoov you don’t have a penalty? Don’t bet on it think you’re safe?
  5. 5. #SMX #32a @rmoov “but I just want to build good links”
  6. 6. #SMX #32a @rmoov the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”
  7. 7. #SMX #32a @rmoov “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said
  8. 8. #SMX #32a @rmoov why he said it it’s a percentage game
  9. 9. #SMX #32a @rmoov Your backlink profile with natural links Your backlink profile with unnatural links
  10. 10. #SMX #32a @rmoov If you don’t leave a fishy mess... You won’t attract hungry Penguins Risk assess your backlink profile
  11. 11. #SMX #32a @rmoov high risk high value anchor text not relevant Scaled and repeated manipulative or SEO focused intent
  12. 12. #SMX #32a @rmoov would you keep a link from this site? mit.edu
  13. 13. #SMX #32a @rmoov mit.edu maybe not!
  14. 14. #SMX #32a @rmoov but that’s not all...
  15. 15. #SMX #32a @rmoov www.spamflag.com/link-identification-guide/ get this
  16. 16. #SMX #32a @rmoov and if you think you just found the next great trick to fool Google... you’re wrong.
  17. 17. #SMX #32a @rmoov
  18. 18. #SMX #32a @rmoov a few examples and why they won’t work
  19. 19. #SMX #32a @rmoov links in exchange for promotion
  20. 20. #SMX #32a @rmoov why is it wrong? how could it have been right? it’s all about intent
  21. 21. #SMX #32a @rmoov links for member benefits
  22. 22. #SMX #32a @rmoov why is it wrong? how could it have been right? it’s all about intent
  23. 23. #SMX #32a @rmoov don’t buy the “badass” backlinks line
  24. 24. #SMX #32a @rmoov if you can sell it, “it ain’t natural”
  25. 25. #SMX #32a @rmoov petition site manipulation is not cool
  26. 26. #SMX #32a @rmoov
  27. 27. #SMX #32a @rmoov what if it’s already too late?
  28. 28. #SMX #32a @rmoov those are penguins!
  29. 29. #SMX #32a @rmoov disavow your go-to solution
  30. 30. #SMX #32a @rmoov does disavow work? YES
  31. 31. #SMX #32a @rmoov actively manage Negative SEO multiple uses penalty resolution trust management
  32. 32. #SMX #32a @rmoov pitfalls but there are pitfalls you need to be aware of
  33. 33. #SMX #32a @rmoov site variants update disavows for all variants resource: article at dfwsem.org “Are You Stuck In Google’s Penalty Box?” resource: article at rmoov.com Penalty Resolution Flow Chart
  34. 34. #SMX #32a @rmoov disavow is canonical cannot negate effect of links to site A by disavowing them at site B site A site B Hat Tip: Maile Ohye
  35. 35. #SMX #32a @rmoov wait! don’t push that button
  36. 36. #SMX #32a @rmoov this is not an update must add new disavow data to your existing lists before upload resource: post at google.com Disavow Links Tool Help Doc upload to disavow links tool is an overwrite
  37. 37. #SMX #32a @rmoov who remembers ASCII?
  38. 38. #SMX #32a @rmoov format errors UTF-8 or 7-bit ASCII downloads from disavow tool are not text files! .txt convert your files!
  39. 39. #SMX #32a @rmoov beware comment bloat!
  40. 40. #SMX #32a @rmoov file size limit that file size error will spoil your day Keep comments minimal Webspam Team doesn’t see them 2Mb Something changed Oversize files are no longer trimmed. now return error
  41. 41. #SMX #32a @rmoov don’t ignore ip addresses
  42. 42. #SMX #32a @rmoov make an effort disavow domains, not ip addresses ip addresses are not tied permanently to domains
  43. 43. #SMX #32a @rmoov best practice disavow entire domains
  44. 44. #SMX #32a @rmoov should I disavow specific URLs? only to protect future referrals from coveted domains or for specific edge cases give me a reason
  45. 45. #SMX #32a @rmoov there are always links you don’t know about
  46. 46. #SMX #32a @rmoov some links just won’t die
  47. 47. #SMX #32a @rmoov managing disavow files disdit.com Free Disavow Management Tool Add or remove domains for existing disavow lists Generate entire domain Disavows from a list of URLs
  48. 48. #SMX #32a @rmoov how long will it take?
  49. 49. #SMX #32a @rmoov there is good news If Google cache has updated Disavow file is processed! disavowed links DO NOT disappear from GWMT! resource: post at hiswebmarketing .com Apparently you can tell if a link has been disavowed
  50. 50. #SMX #32a @rmoov it’s time to put this on
  51. 51. #SMX #32a @rmoov “You are what Google thinks you are” until you can prove otherwise own your mistakes learn to love process
  52. 52. #SMX #32a @rmoov
  53. 53. #SMX #32a @rmoov you gotta dig start with data
  54. 54. #SMX #32a @rmoov combine and de-duplicate google analytics referral anomalies google webmaster tools bing webmaster tools opensiteexplorer.org mine the SERPs majestic SEO SEMrush ahrefs
  55. 55. #SMX #32a @rmoov SWAT GWMT Exporter Tony McCreath @TonyMcCreath An easier way to get your Google data!
  56. 56. #SMX #32a @rmoov do you already have something in your paid toolkit? Cognitive SEO link navigator Web CEO
  57. 57. #SMX #32a @rmoov use links:domain.com + “keyword phrase”
  58. 58. #SMX #32a @rmoov Don’t go another step until... check analytics for high-volume referrers!
  59. 59. #SMX #32a @rmoov link analysis free tools browser plugins
  60. 60. #SMX #32a @rmoov There is no substitute for humans
  61. 61. #SMX #32a @rmoov but you Will need tools
  62. 62. #SMX #32a @rmoov Spamflag
  63. 63. #SMX #32a @rmoov redirect path
  64. 64. #SMX #32a @rmoov User Agent Switcher chrome extension helps identify cloaking & hacking
  65. 65. #SMX #32a @rmoov Majestic Link Maps
  66. 66. #SMX #32a @rmoov domain contact finder for spanish language web sites!
  67. 67. #SMX #32a @rmoov free trial paid version import link data
  68. 68. #SMX #32a @rmoov fix what you own fake forum profiles Article directory submissions spammy social bookmarking profiles
  69. 69. #SMX #32a @rmoov send email do not treat webmasters as the enemy be honest be helpful
  70. 70. #SMX #32a @rmoov submit forms check for third party contact forms at country specific domain registries On site contact forms
  71. 71. #SMX #32a @rmoov are you doing it wrong? If you think 20% link cleanup is a good result, you need to try harder!
  72. 72. #SMX #32a @rmoov always think outside the (mail)Box
  73. 73. #SMX #32a @rmoov adapt link acquisition ideas to step up your link removal game find smarter ways of approaching webmasters to boost your cleanup outcomes
  74. 74. #SMX #32a @rmoov

×