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# Problem Solving for Search Marketers Using Excel by Brett Snyder

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From SMX East 2013 / SearchMarketingExpo.com - Problem Solving for Search Marketers using Extreme Excel Excellence by @BrettASnyder #SMX #22A

Slide deck from Nebo's Brett Snyder. Presentation covers Excel functions, formulas and worksheets to help search marketers work more efficiently and make their data simple, valuable and actionable.

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### Problem Solving for Search Marketers Using Excel by Brett Snyder

1. 1. PROBLEM SOLVING WITH EXCEL # Brett Snyder NEBO @BrettASnyder #SMX #22A October 2, 2013 #
2. 2. @BrettASnyder Goal
3. 3. @BrettASnyder Goal
4. 4. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
5. 5. @BrettASnyder Actual Data vs. Actionable Data
6. 6. @BrettASnyder Actual Data vs. Actionable Data
7. 7. Nested Functions
8. 8. @BrettASnyder IF Functions
9. 9. @BrettASnyder IF Functions
10. 10. @BrettASnyder IF Functions
11. 11. @BrettASnyder What are Nested Functions?
12. 12. @BrettASnyder What are Nested Functions? 1
13. 13. @BrettASnyder What are Nested Functions? 1 2
14. 14. @BrettASnyder Who remembers PEMDAS??
15. 15. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
16. 16. @BrettASnyder What are Nested Functions? 1
17. 17. @BrettASnyder What are Nested Functions? 1 2
18. 18. Using Nested Functions
19. 19. @BrettASnyder Identify the Problem
20. 20. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
21. 21. @BrettASnyder Find the Key
22. 22. @BrettASnyder Find the Key This is the key!
23. 23. @BrettASnyder Find the Key
24. 24. @BrettASnyder Build the Formula
25. 25. @BrettASnyder Build the Formula
26. 26. @BrettASnyder Build the Formula 1
27. 27. @BrettASnyder Build the Formula 1 2
28. 28. Striking Distance Keywords
29. 29. @BrettASnyder Identify the Problem
30. 30. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
31. 31. @BrettASnyder Find the Key
32. 32. @BrettASnyder Build the Solution
33. 33. @BrettASnyder Build the Solution
34. 34. @BrettASnyder Build the Solution Ranking <20; Ranking >5
35. 35. @BrettASnyder Build the Solution Impressions > 100
36. 36. @BrettASnyder Build the Solution Conversions >= 1
37. 37. Nesting Multiple Functions
38. 38. @BrettASnyder Nesting Multiple Functions
39. 39. @BrettASnyder Nesting Multiple Functions
40. 40. @BrettASnyder Nesting Multiple Functions
41. 41. @BrettASnyder Nesting Multiple Functions
42. 42. @BrettASnyder Nesting Multiple Functions
43. 43. @BrettASnyder Nesting Multiple Functions
44. 44. @BrettASnyder Nesting Multiple Functions
45. 45. @BrettASnyder Nesting Multiple Functions
46. 46. @BrettASnyder Nesting Multiple Functions
47. 47. Building Tools
48. 48. @BrettASnyder Identify the Problem
49. 49. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
50. 50. @BrettASnyder Determine the Criteria
51. 51. @BrettASnyder Determine the Criteria
52. 52. @BrettASnyder Find the Key
53. 53. @BrettASnyder Build the Solution
54. 54. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
55. 55. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder
56. 56. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #